Justin Page argues that every piece of content you create builds digital equity and acts as a living resume. Without a clear message and call to action, though, you're just entertaining people instead of converting them into customers.
Absolutely. Everybody should be making content because content is wealth creation. Every video, every post, think about it as digital equity because you're building an asset. And unlike money in a bank, this compounds. That piece of content that you made 6 months ago, 2 years ago, it's still working for you today. And at some point, somebody is going to need exactly what it is that you have to offer. And if you've been showing up consistently, you've already proven that you're the person that they trust. That's the resume. That's your business card. But here's what most people miss. The content alone isn't enough. You have to actually have a clear message. And that's what most people miss out on. They don't have a call. They don't have a call to action. And because the attention without direction, it's just entertainment and people aren't going to buy from that. At that point, they're just a viewer.
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