How To Make Multiple Six Figures Teaching (Without Selling)

Everybody tells you that the highest paying skill is sales. Well, let me tell you what, they lied because the highest paying skill is teaching. And today I'm gonna show you exactly how to build an entire business around it without a sales team, without a big budget, and without burning yourself out, most importantly. Welcome back to On the Same Page. I am your one and only today host, Justin Page. My co-host Cassandra is out and about baking bread. But for all my content creators out there, for all my business owners, my entrepreneurs, who knows that business must continue going on. Well, here we are having business to continue going on. So as I have a conversation with you, the viewer, with me by myself, we're going to make this happen because I practice what I preach. Mm-hmm. So let me get into it. I have my phone with me, so I have my notes because today we're going to be diving into exactly what this is. And why does sales get so much credit? Every— I don't know about your algorithm, but my algorithm is nothing but the sales guys. And mind you, I do have a life and health insurance background, but my algorithm again, is all about overcoming the objective. How to position yourself to tell somebody why they need what they need. High ticket this. Oh, what's it gonna look like for you 20 years from now, Jim? Why don't you just pull the trigger? What's costing you now versus tomorrow? It's the same cost, so pay for it now. Everybody is pushing sales and the skill of it. But have you ever noticed Whenever you are selling something, no matter what it is, you are educating what the outcome will be from the sale. Now bear with me. That sounds a little crazy. And let me get comfortable because I'm by myself here. When you are positioning yourself as an educator, sales is not really the transaction that takes place, meaning You're not really selling something when someone's already bought into it. And I know that sounds kind of the similar way on sales because, well, if I'm selling somebody, then obviously I sold them, so they bought into it. No. If you educate somebody on something well more than you're pushing sales on them, isn't that of more value? Aren't you creating a yes before you open your mouth for the sell, for the pitch? That's why I challenge, is sales the greatest skill? Does scale complement— or does sales complement education and teaching? Yes. But I don't think, and I believe I'm going to say I'm going to believe because I'm going to stand my foot on this. If I educate somebody, I don't have to sell them anything because they're already sold on the idea of what I educated them on. Think about when you, you go and buy something, something that you've always wanted, right? And we're talking about sales. You were educated on— Justin Page. And I know we're living in tricky times, so I want to be politically correct in a lot of things, and I also don't want to trigger whatever wars, but I don't care, I'm gonna say it. I have a Tesla, right? You know, Elon Musk, whatever, I don't care. I have a Tesla. I also have a BMW, an M4, that takes premium gas. In the economy that we're in, And I will say that I favor my Tesla a little bit more right now because of gas prices. With that said, I have educated myself, and this can go in a whole different direction, but let's just stay with me here. Stay with me. That I don't want to spend as much money on gas. I educated myself on an electric vehicle that said, Justin, you need this because of this. Mm-hmm. You feel you, you want this because you feel like it makes sense. So I got a Tesla and I got a Tesla before the wars and all that stuff. But I was educated before I went to Tesla and bought a car, which you can't even go into the dealership at Tesla to buy a car. It's all done on the app. So you're not even talking to anybody. So you literally have to educate yourself. Yeah. And necessarily sell yourself on the education to make it. This could be a horrible, horrible analogy, and I wish— this is why I need my co-host, because sometimes she'll be like, what are you talking about? But the whole ideal is you have to educate in order to push a sale, and that's important because When you're teaching somebody something, you're creating, you're creating an outcome, right? And the outcome for me was not to have to pay gas prices. I needed an easier way. Maybe the— let's just use a different analogy because I think the car one's a little wonky. Okay, let's— this is easy. Fitness, right? Fitness and sales. And coaching, right? When it comes to the clients who need to be better at their weight management or their health, right? Because everyone's going to die. Everyone's diabetes, cancer, all this stuff is happening. I don't care how young you are, something's going to happen to you. And it's not about when. It's not about if. It's about when it happens. So always take your health serious. But when you are trying to get a client to pay for your package deal of whatever you sell, or your value of whatever you give, you have to educate them on why it's important to get what they have. Now, do you have to necessarily sell them on what you do specifically? That's where it gets a little gray. But in order for someone to feel educated and feel confident in what it is that you do, where you paint the picture for them, the transformation, and educating them on the right steps, the sell is easier to the yes because there's no sell because you've already educated them. Why is that important? Because that one skill of education can run your entire business. YouTube. YouTube is an educational or entertainment platform. If I get— if I come on here once a week for an hour, 40 minutes, whatever the case may be, and I give you game and I educate you and you spend time with me, I— and, and you say, man, Justin, I kind of want to rock with that guy. He says some weird things, but I know he knows what he's talking about and he's kind of intentional. And he's light-skinned, I don't know, whatever. But I created the value that says, I wanna work with that guy. I didn't sell you anything. I educated and made things more realistic. Or maybe I even showed you a way that you didn't even know that existed. I showed you that you could show up on here and talk and yap. Hold on real quick, side note, 'cause I go on tangents. There is this girl, forget her name. Oh, it's leaving me. Jessie, I think her name is, who is, and I'm just shameless plug, I guess, because I'm plugging her in. I don't know why, but she does a yap challenge and she made a yap movement. Homegirl comes on social media to tell you how you can yap better, talk better. Yapping's a new term now for the cool kids. Like what? That's crazy. Anyways. Educating somebody by showing up consistently, and they want to buy from you no matter what you sell because they've been educated and they trust you. That is how you have a business that doesn't require a sales team. Because if someone already knows what they want from you before you open your mouth, there you go. That's a done deal. That's a closed case. That's business. That's why it's important to be an educator instead of just being a factuator. I think that's the right word to say. But you have to be able to— I'm looking at my notes, but I thought about something else. But you have to know how to package your words to provide somebody with the proper education to make that decision where you don't have to push a sale on them. And let's talk about sales for a second because I did life insurance and the way we were taught with doing sales is— it's unique because people say, I'm protecting families, I'm helping families. But then I see more celebrations in the closed businesses than I actually see giving the fulfillment on what it is that they did. All that to say, and, and not to throw shade on the insurance industry at all, but I noticed it's all about closing the deal. It's all about that Wolf of Wall Street mentality. Like, that is what is— that's what moves. And For me, I don't like that life. I don't want to push somebody into a cell to close the business, to get the money, and then feel like, oh, I'm ballin', I'm doing the right thing. No, like that— I want to be confident and educate my people, not manipulate them. To say, oh, well, we can make a premium change down the road. You know, this is a one-time offer, so it's only this time or not, never. I— sales tactics, sales skills. Yes, those are those. But you're not educating people. You're— you're— You're not just manipulating them, but you're convincing them to do something in your interest. And we talked about perceived value versus convincing somebody, or persuasion versus convincing, is that when you persuade someone, you're persuading somebody to get out of their own way so that way they can make the opportunity, they can take the opportunity that's presented in front of them to make the difference for themselves. Convincing somebody is doing some, some, doing somebody harm by convincing them to do something in your best interest. In other words, if I'm telling you to do this, because I know it's going to help me better, it may help you better, then I'm convincing you to do something. Go jump off the bridge. I'm convincing you to take that leap of faith. And I don't know if that's faithful. Because if you jumped off the bridge and you fell and died, that ain't, that ain't doing me no good. Right? I ain't doing you no good either. You get what I'm saying? I hope you do. But that one skill of educating and teaching can make a whole difference in someone's business. The business model that I live in my world, and I'm just going to give game for a second. And I live in the space of one-to-many sales. Mm-hmm. And I say sales because that's what they want to call it, but one-to-many, meaning I get people in a group. I tell people, I show people game, I help people, I educate them, I tell them their limiting beliefs, I tell them the mistakes that they're doing. I'm telling them this is why they are the way they are, why they're stuck, why they feel like the market's oversaturated, why they haven't made the post because they feel like they're cringy at their own stuff. Why they don't feel like they know their own audience, why they don't know how to convert or have a type of conversion system for their content. I educate people on that. I don't sell them the idea of what happens when they get it done. Oh, you can have financial freedom. You can— you can build so much wealth through your content. No, like, that's all cool and all, and it is there, but I lead with the educational part. And that is how you make a difference for your business. And when you come from the heart of service, and you are— and let me not get biblical for a second. But when we provide service to our people, to our community, to mankind, there's something in you that feels not— it feels it's elevating that you're able to help uplift somebody in a way that they weren't able to help themselves. Because you provided true service, not just true sales. And that's where I'm getting at when it comes to educating, because you're teaching somebody. But we talk about— I keep talking about teaching. What does teaching mean? How does someone teach somebody something? And there's different types of educators. There's your teachers, there's your professors. There are people who are in a high position and maybe they're an expert in their, in their industry. And they, they, they teach. But the biggest mistake that any person who claims that they teach makes is by overteaching. How do I know that? Because I would overteach all the time. You have somebody that comes to you with a problem and you have the solution. And you want to give them the game on how they can fix their problem. Or maybe they want to learn something new. So you want to give them all the insight on everything because you're so close to the idea, because you're so close and passionate about what it is that you do or whatever they were excited to hear from you about. You just give them everything you got. You give them all the game and then you get the— all the jargon. Yeah. And take this from me for an example, because when I, I have so many fields, everything came to my mind right now. Nursing, you start using big words in nursing. Well, yeah, the sodium potassium, the way that works is your heart. And then you start doing that. And then the way the Krebs cycle hits is because of the ATP molecules. And then when you go ahead and you gotta think about the mitochondria, like, what are you talking about, my boy? Like, what? I don't know what you just said, but I'm spitting game. Like, what? I'm throwing big words at you. You didn't even know Krebs cycle. Gluconeogenesis. Like, what? That's crazy. 2 ATP comes off and then what gets absorbed? An ADP? Like, what? Sorry, I went on a weird tangent, but there is a difference between that and— not say dumbing it down, but simplifying it. How do you educate somebody without overeducating? And how do you educate somebody without feeling like you're gatekeeping? Without your withholding information. That's a separate problem that people face, is that because they come from a good heart and they want to give everything, and if they don't give everything, they feel like they're holding back, they did a disservice. My friend, let me tell you, you are doing them a better service by holding back than giving them everything. I have a cool analogy, just came to mind. You ever watch— you ever seen SpongeBob? Bear with me here. When SpongeBob went to visit Sandy one day and he didn't have his helmet because she lives in— she lives underwater as a squirrel and there's no water where she's in because it's all— yeah, you've seen it. SpongeBob was drying out and all he kept saying was, "Water." Water. Water. Water. That's all he kept saying. Now, two scenarios could have played out with this. One, Sandy could have came with a glass of water, just glistening, the ice cubes just floating inside the water, and she could have handed him the glass to drink. He would've took a sip, and he would have said, "Oh my God, give me more." But he was able to tolerate that sip. And because he was able to tolerate it and take it in, it made him want to stay. It made him want to get more. Second scenario, he's starved. He's still thirsty. He's dry, dehydrated. Instead of giving a glass of water, Sandy comes with a fire hose. Oh, you're thirsty, SpongeBob? I got you. And cranks it, and he's just getting blasted, like, ah, ah, ah, blasted with this water. Water's going over there, it's over there, it's all over him. He got maybe a couple of drips in his mouth because he, he couldn't get it all there, or maybe he got too much in him and now he feels flooded and he feels overwhelmed. He feels heavy, mad because you hit him with all this water at a high pressure, confused, like, why did you even do that? That is when you overteach. When you overteach somebody, you create more doubt, more confusion, less clarity, less confidence, and it makes them go and say, let me think about it. Hmm. I don't know. Let me go talk to my wife. Hmm. That's a little bit pricey. I'm not sure I know why. I don't think I should pay for that. Hmm. That's what that creates when you over-teach somebody something. But I challenge to say, when you give somebody bite-sized material, something that says, "Oh man, that's good. Oh man, may I have another?" They're coming back to you for more service. That kind of client is the person that wants to work with you because you've made it easier for them to consume what it is you say. You're digestible. If you overwhelm somebody with information, they're gonna assume that you're difficult to work with because they already don't understand what you do or how you do it, your process. Maybe it doesn't even exist. But for the person who is taking it in nice and easy, they want to work with you because they're being educated at a proper speed, especially for them. That is how you don't overteach. That is why you don't overteach. And it is so important because I say that to say, when you in your good heart want to give game to somebody, slow down with the excitement. I know I say this to myself because I would get passionate about things and I want to just— you would take everything I got and I want you to leave feeling like I know it all. No. Confused buyers don't buy. Overanalysis leads to paralysis. Like, we can go all day with type of bars we can drop with this. So that is the biggest mistake that any person with this skill of teaching makes. The number one, the biggest. And if you can tighten that skill up, that creates true transformation. That skill— Yeah. Alone is helpful, helps your entire packaging. Like your YouTube videos. I can go on here and I can spit bar after bar, fact after fact, and it doesn't matter. It's boring, it's overwhelming. I don't know what you're talking about. There's too much game. I can't even apply one gem that you dropped and you dropped 20. Hey, what are we doing? I gotta rewatch this how many times to figure this out? No. It's too much. It's too much work. It's too much work. I don't want to work. Workless work is what people want. Man, I'm about to just— I'm about to give it all, but in a nice, easy way to take it in. No Diddy. So. Your job— and look at my notes again. Your job in all of this is to shift beliefs. That's all you are doing when it comes to teaching. You're shifting the belief of someone saying, I can't do this to I can do this. Sales does not necessarily do that. Sales gives them all the information, twists a little bit, and then says, you can do this. But when someone confidently and clearly can understand what you say, And we can even break this down to a framework now that I'm saying that. We could do the triple C's. Let's talk, let's practice this actually. Let's practice how to communicate with somebody and educate. So the triple C's: clarity, conversion, confidence. Let's ride with that. I like that, that sounds good. If you give somebody clarity on something, well, one can't have the other. You can't have credibility without clarity, 'cause they're not clear on how to get credit. And then you can't, oh yeah, yeah, let's do that. Clarity, credibility, conversion. Those are the triple Cs. Sorry about that, bear with me. This is real-time thoughts. In order for somebody to move, they have to gain clarity. In order for somebody to teach, they have to gain clarity on what it is the person needs to move to receive the outcome that they seek. What does that mean? If I'm making a video on YouTube and I'm talking about everything, thinking that it resonates with everybody, such as, let's for example, talk about health and wealth in one video, it's gonna go past so many individuals because I'm not talking to one person, I'm talking to everybody. I'm trying to touch on all bases. I don't have true clarity on who it is I'm reaching. But if I dial it down, and this is very niched, and say, The reason why your business as an entrepreneur at 25 years old living in Tampa, Florida, who is doing this specific business on why you're not receiving business is because that clarity that someone received saying, that's me, that helps them say, okay, whoa, this is my guy. I need to talk. We need— I'm listening. You got me. I got clarity on what's going on. I got clarity on who you're talking to. You're talking to me. And when you have clarity on somebody, you can lead to their transformation, which develops your credibility. And credibility, you know, you think of my PhD, I got all the alphabet soup behind my name, I got the certificate, you know, I, I'm best author, you know, you think about that kind of credibility. I say credibility as for the people you've actually helped, the lives you've actually touched, the transformations you have made. That is true credibility. Because I could talk about all the cool stuff that I've done and worked with and, and all that great stuff, but people don't resonate with that. People don't care. People need to see themselves in the people you've helped. So the clients you've had a phone call with that you made their— you made such a immaculate decision with and changed their lives. The people who've lost weight that you work with if you do fitness, the homes you sold, their dream home to the first home time buyer, the, the insurance that you sold that actually benefited the person to help them with their health insurance or their, their life insurance. Those kind of people, the coaching that someone needed coaching on their content. And you help them create true content wealth by giving them the permission to show up on camera. Those transformations that you document, the people that give you the testimonies, the thank yous, that is true credibility because that helps other people who have the clarity on what it is that you do want to move even more. And when you have that credibility, you have your conversion. And your conversion is what peaks— gets people into your community even more. And you have a system that's running like that. We're talking, talking about business, right? Talk about business leading with education. If I educate somebody on getting clarity, and then I have— and I get them into my world and I build credibility, that is an endless cycle. Like, I don't even need a sales team. Yeah. Like, what are we talking about right now? What do I need a dialer for? What do I need a high-ticket closer? You need a closer, bro. You know how many DMs I get about people asking me if I need a closer? Hey, man, I can help with your conversions. You need a DM closer because I got you, bro. Like, what? No, I don't need a closer because I'm creating content that helps— I'm giving the information away. These are phone calls. These are my one-to-ones. People watch it. You have a question, I'll send you my video. I let that do the work. It'll close— I'll close you before we even really talk. That is true business, in my opinion. Take it for granted. You might disagree, and that's okay. There's businesses for everybody. I'm speaking to a specific person. I'm speaking to the person who doesn't like sales, who doesn't want to be pushy. Who doesn't want to corner their person and say, "You gotta get this, you need this, because without this you're nothing." Like, no, that's not me. I'm sorry. Mm. It is what it is. I believe that as a man of Christ, I was provided to serve people in a unique way that helps them transform their lives. I said it. There we go. Let's stick to the script. I don't even have a script, but let's stick to something here. So. Mm-hmm. How to turn what you know into content. Actually kind of outlined a little bit. We talked about the triple Cs, right? That's framework. I just made that up right now. So I have literally, I just created my own intellectual property on the spot. I didn't even realize I did this, but here we go. So let's run with it. The triple Cs. That is a framework. I made it digestible that when you leave from here, if you're even still watching, that you said, oh man, the triple C's, that sounds, that sounds kind of cool. Credibility or clarity, credibility and conversion. Okay, I can rock with that. That was my glass of water I gave you. And you were able to expand from that even more. Maybe you want to come back because now you want to dive deeper into that. Or how do I apply this to my specific business, my specific life? That's the bite-sized crumbs. That's the water glass. Now, when it comes to you and your expertise on what it is that you do, what you know, your experiences, the conversations you've had, the education you have, you're— and shout out, first and foremost, shout out to my 2.0ers. And what's a 2.0? People who are 40 plus, meaning you're 40, you're 50, 80, it don't matter. I'm 35. So people who are in their 40s plus, I'll be a 2.0 soon, shout out to you because you have the best opportunity to be able to give as much game as possible because you have endless game, because you've lived longer, you've been through more things, you've been, you've experienced so many things. And that is so powerful compared to the young cats who may know how to use social media, but they ain't got nothing to really give and say on social media. They just copy what other people do and they think it works. So I don't know if you need to hear this today, but I want you to hear that it is not too late to do what it is that you've always wanted to do. It is not oversaturated. You're not cringey. None of that stuff matters. You have information up here. You have intellectual property. That you need to realize you have and give that game and change those lives. And at the end of the day, make that business business and get that money. I'm gonna say that like that. All that to say is that intellectual property is something that you can create that you name. And when you have something that's yours, you give that as the game. Triple C framework, that's a backbone. To a bigger system and you can lead off of that. I look at pastors. Pastors, when they preach, and I love the way pastors preach. I think I would want to try to go to pastor school or something. I don't even know if that's a thing. Well, it is a thing, but they talk in such nice cadences. They provide frameworks in stories because stories— Stories. Stories will sell, facts will tell. Let me say that better. Stories sell, facts tell. And when you create a story, people see themselves in those stories, which means they move differently than if you were to tell them, God said don't do this, God said to do this. Instead, Peter— Peter. 'David did XYZ.' 'David said this to Goliath.' It, it comes off better, resonates better, it helps you transform better, takes you through that process easier. But when you have frameworks— this is where I'm getting at— when you have frameworks and you have intellectual property that is yours, you have the ability to name anything that you do because we're not Everything that is in this world exists. We just keep rebranding it, renaming it something different, a super cool name. Apple calls this the Super Retina— I'm spitting— Super Retina Display. It's just an OLED panel. Like, why are we calling it Super Retina? Like, what? Why? Because it's a sexy, mouth-watering name that says, oh man, Super Retina. Like, That's my eyeball. Like my, my, my screen is an eye. It can see that, that, that detailed, like name your thoughts, name your property. That's where I'm getting at. And when you name that, it's all tying into teaching because you're teaching somebody your trained thoughts and your methods versus giving them keywords and, and, and quotes. Like, no one cares about that. You're like ChatGPT and everything that they— no one cares, bro. Like, teach me simplicity. Oh man, that's a bar. Teach me simplicity. Oh man, that's— geez, where am I going with this? And last part, I'll just say this, is to teach the teach-to-sell loop. I'm gonna read my notes on this one because this was a good one. Content teaches, beliefs will shift, and then they buy. Then you teach them, they get results, and they repeat. Say that one more time. Content teaches, which will sh— shift beliefs. Then they will buy. Then you will teach them more. They get results and then they continue to buy. Your goal is to position yourself that when you give somebody the transformation that they want and when you package it because you educated them so well, you taught them on what it is that they want, need to do and can do through you— bars all day— is that they say thank you for giving them your credit card or giving them their credit card to you. They say thank you. Not, "It's how much? Here's my card." How powerful is that when someone actively wants your service? Because you taught and made it so easy for them to consume it. I don't know about you, friend, but that's the kind of sales I want. That's the kind of service I want. That's the kind of business I want. That's the kind of brand I want to have. A brand where they say, Yo, That's my guy. I want whatever he wants. That's it. Those are my thoughts. I hope something came out of this. Solo pod, guys. It is 12:45 AM and I'm recording this, but I wanted to get something out and I had something on my heart that I wanted to say. So all that to say is— Good night. If you feel like you don't have anything worth saying, you have something worth saying because everybody wants to disqualify themselves before they ever— I gotta stop rhyming, but I want to say everybody needs to qualify themself. Like, real talk, we always beat ourselves up about everything that we can't do, or I, I, I I don't know if anyone cares about what I have to say. You know, it does— it— What you have to say is important. It's important to you, most importantly, and it's important to somebody who needs to hear it. And when you talk to somebody as if this camera is an actual person I'm talking to and I'm pouring my heart and my soul in a strategic way that they can consume it with ease, I am doing my job. I don't care about the metrics, the views. I don't care about any of that stuff. But if I could touch one person and change one heart, that's what this is about. That's why you need to do what you need to do. Make the post, make the video. This is all unedited, like raw as can be. I'm not doing any crazy intro, no swooshes. Only thing I'm gonna do is take a thicker, thicker, thicker. What is going on? I'm gonna take a screenshot of me saying something and that's gonna be my thumbnail. Like, as simple as that. All that to say is make the post, educate who you need to talk to, build the business, build your brand. And I'll leave you guys with that. On the same page. Thank you guys again. Watch my other videos. Me and the wife go into details and a lot of depth about a lot of things. And I encourage you guys to create a podcast yourself because it teaches you how to show up and have a good conversation, even if it's just by yourself. Love you guys. We'll catch you in the next one. Peace. Peace.