The Content Strategy Keeping You Broke with Brittany Roberts

Hello, my love, and welcome to Seen, the podcast that helps you to stop hiding, claim your worth, and build the most vibrant version of your life possible. Thank you so much for being here. Hello, my love, and welcome to Seen. And today I'm so excited to have Brittany Roberts join us. If you haven't heard of Brittany, you might know her better as the Social Britify, and she is best known as a content and launch strategist, amassing a massive multi-six-figure months through organic content alone.. So I'm so excited for you to hear all of the strategies and ways that she's been able to build her brand. Thank you so much for being with me today, Brit.

Thank you for having me. We were just saying before we started recording, it's so exciting to be together on the coast because we normally only see each other at events. It's—

I know. And we were just saying it's so nice to have a reason to like get dressed and not—

yeah, I mean, I think we can all like work from home all the time. It's very easy to be in like hermit life.

100%. 100%. And it's like, it's— I literally just recorded a reel about this on my way here. It's like, it's about the energy. Like, I feel like, you know, you obviously do a lot with strategy and launch and things like that, but it's like actually just feeling like— if you feel like a hobo sitting at home in a corner with like, you know, like 5 coffee cups around you, you don't really feel like posting a reel or being seen.

1,000%. Yeah, I think environment totally contributes and like how you feel. That— I mean, like, I, I need my hermit days too, but it's—

yeah, balance, definitely, definitely.

Amazing.

So I would love to just to start by, you know, asking you— so many people will be like, oh my God, how can you make multiple six figures a month doing organic content? And I think people get bogged down because there's so much to do. You can have a podcast, you can have a newsletter, you can do content, you can do stories. Like, there's so much to do, and it's like, where do you focus your attention? Yeah. So what have— like, what— tell me a little bit about your journey, um, and just kind of like the things that have really actually worked for you in getting to where you are now.

So I started my business in 2020, very similar to your journey as well. I was running a social media agency, um, that looked like a few different things across a few years. So for the most part, I was working on my own. I would then build up and get some contracts— contractors, excuse me. Um, and then I was like having a plan to kind of continue scaling that, would bring it back down, scale it back up. And I just, my heart just wasn't in it. And I found that through all of that, the things I enjoyed most working on was like my own business. And I think secretly, like every entrepreneur kind of does love that part. That's why we do what we do. So I'd been really successful with other clients, but I think being on the side of things where like there was only so much I could do, there's only so much I could advise or, you know, create content for them with what I had to use. So I was like, I think I wanna shift more into consulting and coaching. And that was starting to be the only real way I could continue bringing on clients without kind of scaling to this huge monster of an agency model. So very slowly and organically, that just started really as I was like, I just was like offering calls, like just once-off calls. I would tell you what to do with your socials and people really responded to that. And through the evolution, I think, of the online coaching space, as we all do, we all start our first course, and then that course might become a membership, and then that membership might become something else. And I was really trying to just figure out, okay, what do I actually want this to be like? And mostly like through 2025, so last year, I really like stepped back and was like, okay, how do I want my days to look? How do I want to make an impact with clients? How intimately do I want to work with clients? In that, again, coaching, consulting capacity. And I basically scrapped all of my offers, went hard on one thing, my one signature offer. And really, even though I knew this would be the case, it's really been just like such a— like a confirmation of the fact that when you do go all in on one offer and you really position yourself as the— this is my thing, this is what you come to me for, like as if I'm like selling a physical product, that has just completely transformed my business, my schedule, my marketing, my— it's helped with my mindset as well and just brought me so much clarity and confidence. And yeah, that's now where I am. I really just have this one signature program. And inside that, there are some like, you know, there's some complexity and levels and tiers and things like that. But from the front end, it's just a very simple business model. Yeah, I love it.

Awesome. So talk to me a little bit about the offer. Is that like a set number of months? Like, how does it all work?

It's essentially a mastermind. Um, it does have curriculum elements and then it has group live elements and also one-on-one. So what I had found was, you know, everyone in 2020 was like, you know, could make every group coaching call and could come, and it was a really great way for us to learn. But now everyone's schedules are back to the way they were. So it was hard to get people, you know, everyone on a group call. And I found a lot of people were craving, yes, some learning from each other elements, but like a, just a really structured roadmap with like quite high-touch one-on-one support. So I kind of blended everything that was working from what I had learned from previous offers. And it's a 6-month mastermind. And they come in, they get a custom roadmap from the beginning so they know what, they're doing inside that program. All of the curriculum and resources are self-paced. They can just access that as they need it. There are group calls, which are just great for like collaboration and really learning from each other, which I find really valuable. But there's also one-on-one elements. So they can jump on a call with me. That's, you know, once a quarter. And then we also do material reviews. So I go into their launch plan, their content calendar, maybe it's their lead magnet, their webinar. They might do a recording of it, send it to me, and I can go through, really dissect that., you know, bunch of detail, send them back that feedback more of an asynchronous way. And yeah, I support them with their launch strategies and scaling their businesses and, and truly their one offer as well.

And is it like open— is it like launch and cohorts, or it's open all the time?

At the moment it's like by application, so I open up spots really as they— there are spots, because to a degree this is essentially still a one-on-one offer. So I have to be mindful of like how many clients I have the capacity for, and that can change with different seasons. So again, I also— this is the way I teach it as well— the first round of the offer, yes, it's going to be cohort-based, a certain amount of spots. As you refine and you optimize, you might be like, hey, I'm going to go for 5 spots this time, 10 spots this time. And eventually you can kind of transition into more of that ever-enrolling model. I'm not quite there yet as I still am really in a learning and testing phase, but I'm moving towards really being able to open up new spots almost every single month. So yeah, yeah, it's a, it's a business model, an offer I find I have control over and doesn't control me.

Yeah, yeah. So do you do like calls once a month, twice a month? Like what does that look like?

We have two calls a month, those are the group calls, and one of those calls is we call it our like Coworking Lab session. So that's when I'm not so much like leading the call. I'm there to support and guide, but it's almost like office hours. So they come to the session, bring something to work on. It might be they're just working on content, it might be they're refining their lead magnet, it might be that they're actually even just like working through some of the resources in the lab. But there's that accountability element, and I'm basically there in the chat and on mic, of course, to answer questions as they come up. And we just— it's like a big accountability session.

Yeah.

And Again, for a lot of people, actually just taking action, implementing, is like sometimes just the hardest thing to do, make time for. So that was something that I really valued and saw the most progress in with my clients. And the other call is just more of a hot seat Q&A, so more— a little bit more fast-paced, round-robin style. Yeah, getting those questions answered. Um, and you know, the reality is not everyone can make it to every call, but that's why there are other channels of support as well throughout the month.

Yeah, I love that. Have there been any moments through the journey that you've been like, fuck my life, what have I built? This is like killing me. Because I ask because like I am similar, like now I've got a mastermind model, but I feel like I've had to go through a couple of iterations to just be like, this really does not work for my energy type, and work out like what does. So for me, for example, one of it was like teaching the exact same framework all the time over and over, whereas like with a mastermind you can keep it up to date. And I think for me, I think it was like Human Design feeds into that. Like, I'm a manifesting generator, and so I've always got new ideas and new different things. So for me to like go back and teach something that was like relevant to me 3 months ago, even though if it's still relevant for people and helpful, was really like draining.

Yes.

Whereas I love to teach, but I want to teach like what's happening right now, what I'm using in my business right now. So being tied to like a, you know, to like a program that was like, this is the curriculum and this what we're delivering was like really kind of draining. So that, that's how I figured that out. So have there been any moments like that for you?

In a way, there's still very much a core curriculum that I, I don't think— obviously always can be refined and updated, but from a like foundation element, it doesn't need constant upheaval. And I found when I had a membership, that's what was super draining to me because I was like I need to keep adding, adding, adding every single month. And it was just like being on this hamster wheel. And with memberships, you have naturally have churn, so people unsubscribe. That means you need to bring in people. You need to make sure that you're bringing in more people than people that unsubscribe so that you're actually growing it. And I just felt like, oh my God, this is controlling me, controlling my life. So I wanted to avoid that in a way, um, while still having, again, steps people to follow. They can come in, they can go through the process, and if they, you know, for some reason don't attend a call, don't use the, the support channels, could get a result. Because I know that everyone learns and processes things in different ways. But as you said, things do change and things are updated constantly. And I'm also like, I consider myself like being in practitioner mode. Like, I'm, I'm doing what you're doing too. I'm learning. So we have channels where I'm sharing like my insights into my launches and what I'm trying. And here's my email sequence that I've just completely, you know, tested. And here it is. I send my full content plans to them. They can go in, look through everything I did, my insights and all that as well. So there are elements of like, yes, this is like core curriculum that won't change. But I also have masterclasses that get added every quarter that are those more nuanced topics that, I can't ever just set and forget that kind of stuff. It needs to be updated, needs to be current, because that's what's working and what's changing.

Yeah, definitely. But I think it just has to be like aligned to what, what excites you and what's going to keep it fresh for you. Cuz sometimes I think people go too far down the rabbit hole of like just what the client needs and wants. And of course that has to be there, but also if like you don't have— if you kind of start losing passion for what you're teaching, that does show. And so you have to also really consider you in the equation of like building your business. Like what's going to keep you excited about still talking about this stuff in a month, in 2 months, in 3 months, you know. So that was like, yeah, I feel like that's super important. So that's awesome. And like, how have you gone with like mindset stuff? Cuz sometimes, you know, you mentioned the membership and people dropping off, which is totally normal, but like that's something that I think people really wobble with is like, you know, these things do— you're like, the bigger you grow your business, you're going to have complaints, you're going to have people dropping off, you're going to have people, you know, not being happy with the results they're getting, whether that's their, their stuff that they have to do, etc. Like, how have you navigated that side of things, and how has that affected your journey?

I would say I'm still very much in the journey of navigating that, especially since this transition to this program is very much like— people come in wanting results, right? We're launching their offers. So previously, my programs were very— a little bit more generalized in content, and I was working with people from different niches and different offers, but I've really honed in on who my ideal client is, what they want, what their offer structure to a degree is like in their business model. And that means that yes, there's much more clear, you know, milestones and key like metrics that we are tracking. So it can be difficult when a client's like, I didn't make the sales that I wanted, or this post, like my content's not, working. And I'm someone— I'm a big empath, and I take that so much to heart because I was also like that with my management clients too. I was, you know, I would, I would like blame myself in a way. But it is really important, and I have to do this with my own business as well, like to really separate like the feelings from like the facts and really trying to look at the data. And that is what I do with my own business. So I need to also help my clients to do that for themselves, show them that and be the leader in that way.

Yeah.

And also then remember for myself, like, looking at the data, looking at the information that's true, because I think it's okay to be an empath. I think it's— I think some of the best coaches are the people that do, like, care, because if they don't care, it's like, oh, okay, I'm just here because I'm another number.

Yeah.

So it, it's, it's being the leader in that for your client, but then also remembering to do that for yourself. Yeah. Yeah, not always easy.

Yeah, well, that's a big learning I've had to go through too. And I think like you do need to care, but I think there is a— it's so— it really is something to work on, like, as a coach. So for anyone listening, like, it is, because so many women are people pleasers and empaths. And it's like, it's not like a clean relationship if there's like this enmeshment of like feelings, you know, if you're like really kind of almost like performing for the person because you're like, oh, I'm afraid to step on toes, or what if they're not happy or they're going to leave? And actually being able to just be really like, have a just be really kind of clean and clear within yourself so that like, it's just like, yeah, as you said, a safe space for them. It's like factual. It's like, and you can reflect things back. So if something's not working, instead of like just trying to like fix it for them or, you know, just make sure they're okay, it's like actually maybe they do need some reflections of like, well, you haven't actually been showing up and, you know, this is happening or that's happening or whatever. And just like with love, like reflecting things back to them and just being able to like have that kind of space, you know? So yeah, that's been a real, um, like a journey for me as well. And like one thing that I've really leaned on is like, it's almost like going into the opposite. So if you're worried all the time about like, you know, people are gonna like want more from you, whatever, the question I ask myself is like, what would I do if I wasn't afraid of letting someone down? Yeah. And actually actively trying to let people down, which sounds crazy, like why would I want to let people down? But it's like if I can actually look at it like that, it's like I'm actually bringing myself more into balance.

Yes.

Because I'm leaning the other way. So it's like by asking myself that, I'm bringing myself back into balance, and it's actually doing things that is better for everyone versus just like the tendency to like overgive or people please.

It's like that phrase, like, teach a man to fish. That's not the phrase.

I know the one you're talking about.

Fishing phrase.

Yes.

And truly, I think 99% of people, especially coaches, learning this the hard way is probably just the best way to learn it. But really, like, having boundaries is important and not handholding your clients through your program. Yeah. Ideally, you want your clients to come back to you and you want every time they renew— like, there's a renewal option in my program. Clients have now been in my program for over a year and a half, almost 2 years. I want them to renew, but I want them to renew on the basis that, okay, now we, we achieved that goal, let's move on to the next thing. What do we want to do next? And we set new goals and we work on that and we level up each time. I don't want them to be renewing because they feel like they can't make a decision. They can't, um, be able to look at things like from an analytical mindset. They don't feel confident posting with unless they check with me first. Like, that's not what you're investing in a coaching program for. You're investing to be able to learn skills and be implementing systems and strategies. And ideally, if someone comes through a 6-month program, if they don't want to renew but they have learned something that, you know, they can take away with their business and apply in a different way, they've probably learned employable skills that they would have never have known before. Like, that's, that's a really great outcome as well. So yeah, I think it's, it's very easy, especially if you come from a service provider background when you are used to doing the things for them instead of really supporting them to learn that skill themselves and pointing them in the right direction.

Exactly, 100%. And so right now, what does like building your business look like? So you've got like, you've got more minimal delivery time, which is awesome. What do you fill the rest of your time with to grow your business at the moment?

Right now, I am really starting to scale up the, like, I guess I'm moving out of a build phase and into a growth phase. So optimizing and scaling the sales systems in my business. Previously, like last year, I was kind of just doing what you kind of do in that early phase where you're like launching maybe 3, 4 times a year. You bring in people, you may be like, okay, this time I'm not gonna do, like originally the program was like base tier, VIP tier. It was 3 months and they would renew again. And I was like, okay, there's too many moving parts. We're trying to make it less complex. So, you know, I've refined the offer, refined the delivery over time. It wasn't perfect the first time I launched it. It wasn't perfect the first time I ran it. So last year was a lot of like, okay, optimizing, tweaking, adjusting. Moving into this year is a lot of more like on the sales side. So funnels, launch systems. I'm someone who's, like I said, an advocate for like one offer, do it right, do it well, and scale it. And initially starting really streamlined with your sales systems, but when you know the offer is doing well, when you know what capacity you can handle with clients, then being like, okay, how can I incorporate some more sophistication here. So as I really have, like, in all years of my business, I've been very organic. I haven't dabbled in ads and haven't had to much, which has been great, great for a profit margin. But I— that's my next step. That's what I need to focus on now. So over the last 6 months, my last launch was really more of a ad-heavy launch for the first time, and it went well. I learned a lot. I now have heaps more data I can play around with, and it's like a whole nother, like, chapter that's opening up for me. So scaling in that way is fun, but truly doing it all organically has been super, super powerful. I feel really in touch with my audience. I feel like I have a lot of intel and information. I'm in the DMs with my clients and leads all the time still. Because I'm not trying to build this like crazy empire. Like, I'm trying to think of a name of someone like— that's all well and good, but I'm also trying to build a business that would suit and fit potentially the next personal chapter for me as well, whatever that might be.

Mhm. Yeah. So just wanting to, yeah, keep flexible if you were to start a family or travel or any of those kind of things. Yep. Um, okay, so what does the— so with organic then, how— what has been your sales system? 'Cause like, you know, you're obviously posting.

Yep.

That's great. But is that enough to get leads, get clients? What has been your method?

So mostly like live launches for like bulk sales. Previous offers I've had evergreen funnels set up and there's been, you know, mostly a lot of like my top of funnel stuff is social media, a lot of podcasting. Is also great for that. And other just like visibility things. So like guesting in someone else's program or mastermind, getting on stages, being, you know, collaborating with other people. So I've been very fortunate to have my top of funnel content work quite effectively for me. And really a lot of that and what I love, like my favorite way to sell is like, is a launch. I love the live energy, I love, being in my DMs, chatting with people, converting people. Um, I do love an evergreen webinar— uh, sorry, evergreen funnel, I should say. And I've had them be successful in the past, but I found the clients that come through that way, I feel like a little bit of a disconnect too. I'm like, oh, hi, I don't know who you are, welcome to my program, which is exciting, it's cool. Um, but yeah, I love that live promotional style of, of selling. I find it fun, which is why I made my whole program about it.

Yeah, that's awesome. And is it usually like a masterclass? Is that kind of the way that you do it?

I love to mix it up. So yeah, I love a webinar. I— it's tried and true strategy. I don't think it'll ever go out of style. I think it works for every niche. You just need to tweak it and adjust it how that works. So, you know, I have clients who their ideal clients are busy moms and maybe have full-time jobs still. So like they can't be on a webinar at 10 AM. So it's, it's understanding the nuance there and making that work for you and your client as well. But recently exploring like, okay, maybe not everyone wants to come to a webinar anyway, even if they are free. So how can I get in front of my audience? So recently last year and a little bit into this year, I've been playing around. I use close friends a lot for selling on Instagram, and that's like my little Zoom-free sales conversion event.

Mm-hmm.

Um, really fun, really intimate, all on my phone. It's really easy for people to come and watch. And yeah, actually the second launch of my program, I filled my cohort just using my close friends stories. So it's awesome.

So you get people to like opt into the close friend— close— or close friends event. Yep. And then is it like a couple of days long?

Yeah. So I've done it two different ways. I've done like a, like an early access special event. So that was just like literally joining for the purpose of finding out information. That did well, um, but what did, um, really well was running like a 3-day training series only on close friends, no replays. And as we know, stories 24 hours only, so it creates a lot of exclusivity, a lot of urgency, because if you can't get a replay, you need to be there to watch it. And yeah, I just found it really fun and different, and I think my audience was like, oh, like, what's— this is different. And people were like, not sure kind of really how it worked. So, and I was like testing this too. I was like, I don't know how this is gonna work. I'm not collecting email addresses. I'm kind of like, you know, putting a lot of risk into it. But again, it was just, I felt like I'd created this, like curated this group of people that were really interested in learning something. There was more questions asked. There was more engagement than like on a Zoom webinar. I was starting more conversations in my DMs. And it was just, yeah, a really fun way to, interact with my audience and give back to them, but also make sales out of it as well.

Yeah, yeah, yeah, love it. And so how, like, do you know how many clients you've worked with at this stage? Like, how many business owners? Any idea?

I mean, it's over— it depends. There's so many, like, different ways I work with people. I, I am a guest coach in another mastermind as well, um, that's based over in the US, and I really enjoy that for myself I think you were saying you're a generator as well.

Um, manifesting.

Manifesting.

Yeah, yeah, yeah.

Um, yeah, I, I like to kind of mix things up a little bit, but knowing like what works in terms of my business model, I need to be in my one thing truly, like from a front-facing perspective. But I was like, well, how can I like mix up my days a little bit, make it fun, also teach other people maybe slightly outside of my scope? And, and learn from really what they're doing. So yeah, I'm a guest coach in another mastermind. Um, I don't remember the, what the question of why I brought that up, but that was—

now I'm like, I don't remember what it even was as well.

Um, I don't remember what the question was, but anyway, that just brings— yeah, it's actually interesting because they're all US-based, they're all American. So a lot of my clients— oh, how many clients have I worked with?

Oh yes, yes.

So that just means, yeah, there's quite a range. Like, I could go out, come out and say 2,500 clients. I could come out and say 500+ clients. It depends. Um, but that's a really interesting experience because they're all American. And yeah, a lot of my clients, clients are too.

Yeah.

Um, but it's being in a different space hosted by someone else and yeah, seeing how they do it, getting inspiration.

And so with all the business owners that you have worked with what do you think is like the biggest thing that's getting in their way? Or like, what's, you know, what are your thoughts? What's stopping people in 2026?

Focused action on one thing at a time. Mm-hmm. If you are trying to do all of the things, you are literally just never gonna complete any of them. And right now there are so many distractions. Like even Claude, as incredible as it is and as great as it is, Like, I see people who don't yet have their offers, like, up and running, like, validated sales, money coming in the door every single month, like, playing around with, like, things that just sure are great and really could be really helpful for them, but the foundations aren't there because they keep jumping from thing to thing to thing, redoing the offer, changing, rebranding, like, shifting their ideal client all the time instead of collecting enough information and data to really find out what's working and just like making changes based on like how I feel that day and imaginary feedback. And I get that, like what we were talking about. Sometimes there are days you look like this and sometimes there are days you don't look like this. But just like that consistent, focused action and actually implementing the things that you either invest in, whether that's a program or it's just the thing that you want to do, being consistent with that. And that's not— not talking about posting 7 days a week, and it's not about doing the same amount of work every single day, but sticking to one thing and actually following it through. I find that a lot of people are kind of stopping and giving up and changing before they've completed the things that they set their mind to.

Yeah, yeah, exactly. Because they can— sometimes they get bored of it, you know, but it's like your audience hasn't, and it's like they think Oh well, I've said that before, I've done that before. But it's like the boring thing is what's gonna, yeah, move the needle and get results.

Yes.

So would you recommend then to someone listening, for example, like if they, for example, have an offer and they're doing a masterclass, like just continue doing the same masterclass every month? Like what do you recommend to people in that situation?

Yes, you need to keep testing the same strategy but with the optimizations from the information you're learning.

Mhm.

So as an example, I'm shifting into a It's going to be initially monthly, like a monthly recurring webinar that might shift eventually into fortnightly. And a lot of people are like, oh my God, you're going to do the same webinar every single— and I'm like, yeah, because I know every time I do a webinar I get 10 to 15 to 20 clients. So why the hell not? Why am I doing a webinar once a quarter? Yeah, when I could just rinse and repeat, rinse and repeat. And I know that is— that a lot of people's reaction is, I'm gonna get bored, I'm gonna get over it. But you need to diversify your interests in other ways. I think if you're like seeking the thrill of the chase and the change in what's like gonna make you money, you are going to be on a hamster wheel for forever.

Yeah.

And maybe that's fine for some people, but again, ultimately, I'm— I, I do love entrepreneurship and how we can decide and strategize and create and build, but like at some point you You don't want to, I think, be in that mode constantly. And I think if you are someone that does find the thrill in that— I, I am someone that does too— it's, it's, it's channeling that energy in a different place. Yeah, in a different way. Whether that's a personal project, whether that's a, like, a side project that you're not like too over-invested in for like your revenue. But yeah, if, if the thing that makes you money is constantly changing and flipping and you're in build mode all the time, you're kind constantly be chasing your tail. So yeah, I think it's when you do find what works, and most people are probably listening to this, they've made some sales, they've had their offer. If it's sold once, I would say it will sell again. We just need to find more people, and you need to actually be selling it probably a little bit more often. Yeah, than most people do.

Yeah. Okay, so what are some of your side quests?

Okay, this is an interesting one. This is an exclusive. I've never shared this before. Um, side quest is I host trivia once a week at a local venue. Really?

That's hilarious. I'm coming.

You can, because I wanted to get on stage more and speak on a microphone more and host more. And while most events are wonderful, and I love it because it's great to catch up with friends and get on stage. Um, at the moment, like, there's just not a lot— like, I'm not really interested in, like, a lot of travel for that right now, and I'm not really in a phase of, like, I want to pitch myself and do more keynotes. That's a whole— like, that's a, that's a whole job on its own. Um, so I was like, well, how can I do that? How can I, like, practice public speaking? How can I— I just love, like, having a microphone in my hand. I don't really care what I'm talking about as long as it's fun. So I saw this ad come up, seeking trivia hosts, and I was like, that sounds like fun.

That's hilarious.

So I host trivia once a week.

Wow, I love that.

Sometimes I like, beforehand I'm like, oh, I don't really feel like doing this, but once I'm there and like the, the company I work for that like outsources me kind of, um, their presentation, like how it's all put together, is like really fun and engaging. Like there's music and it's like there's games, it's fun. Yeah, it's the biggest side quest ever.

That sounds so fun.

But I'm doing what I really have fun doing. I'm not distracting from my main thing that I know makes me money. I'm actually still getting paid to do this, which is pretty fun. You don't have to get paid for your side quests. And I'm also like flexing my public speaking muscle., and I get to like do really random, like I have a recurring event that I'm at, but I'm also like, I do some random like corporate events. And because of my, I guess like personal brand and they're not hiring me because I'm the Social Britifier, but who I am as a trivia host, they love to put me at like women's events and business, like entrepreneur-related events as well, because that's all kind of connected. So yeah, major weird side quest.

Oh my God, I love that so much. I feel like I wanna try this.

They actually might be looking for more.

Oh my God, that's so funny. I think I'm gonna make this my side quest.

But there you go. Like, I think that's an example. I didn't even really make that connection, but that, that is an example of like, how can I fill my cup and diversify, switch things up, change my week up in a way that doesn't pull me away from what I know is working?

Yeah, and that's to grow. Exactly. Because I think we just have so many excuses for everything. Oh, I can't, I can never speak on stage, there's no opportunities around me, whatever. Like, you're just doing it on trivia, you know, and you could easily do it for other like corporate events or bigger events or whatever, but you're like, fuck it, I just want to get skills. And like, you're not above that, which I think is like so— but I, I met, um, so Taki Moore, I met him last week, and what I loved is that like he just gets content. Like, he's got a massive audience and he just gets content like cafes, at a barber's, um, on a, like, on a boat. Like, as in not even a fancy boat, like just a random boat that was like parked in a jetty. He's like, can I just hop in here? It's like, it was like raining and windy and he was trying to like like, like write stuff on a little clipboard. But what I love is that like he could probably afford, number one, to like have a studio, a boat, like any of the above. Um, and he could easily definitely rent one, probably buy one, probably buy three. Um, but he's just like doing fun easy things for him. And I'm just like, so many people would make the excuse of like, I have nowhere to shoot.

Yeah, I hear that a lot, you know.

But it's like, that's that's kind of bullshit. Like, just find anywhere.

Yeah.

Um, and like, so similar with you, it's just like, oh, there's no opportunities, opportunities to speak. It's like, go find a target, go bingo. It could be anything, it could be anything. But it's like, I think we really do ourselves a disservice when we believe our own bullshit.

Yes.

You know, you can—

there's an excuse for everything. And my husband always says it to me. He has a corporate job, so It's very interesting. We're very different in how our days run. And he always says to me, he's very black and white. Like I said, I'm an empath. But he always says, well, it's results or excuses. Like, you either did the thing or you've got an excuse. It's fine if you have an excuse, but that means you just don't have the thing that you say you want. And I always— he always says that to me like at the worst times when I don't want to hear it. I'm like, no, I don't want to hear that. But it's true. And there's so much truth to what he's saying. And I think the business owners that can be like scrappy and just like, what do I have to do? Like, I think we see this so often in like the e-com space and maybe even like tech platforms. Like those business owners and founders are just like, what do I have to do? Like put the posters up on the toilet. Like who owns the toilet fragrance business? Oh my gosh, I apologize. Anyway, not exactly the point, but like they're more willing to like like boots on the ground, what I have to do, go to this event, talk to this person, get in at this like hotel so I can put my product in the hotel. Like, that's where like, yeah, we're like, oh, so cool, that's great. For some reason, when it comes to online business, it's like I expect so much and I expect to do nothing. And that's really harsh, but truly I think there are just not enough people taking the action, making the most of what they do have.

Yeah.

And like if you said, if you've got one good angle in your house for B-roll, I, that, that's all you need. Yeah. Take 3 different shots of it. Do 3 different things, wear 3 different outfits.

Exactly.

That's 6, 12 reels. Like, yeah.

But it's like, it's kind of like about, I feel like it's so much about the self-image you have. 'Cause I think I know the reason why they don't do it and it's because the business is them. Mm-hmm. Not a toilet drop business. Yes. Or a this business. Yeah. Like, so when it's you, they don't want to put themselves out there. And like, you know, I'm sure we can all relate to that to some extent, but it's scarier when it's like you. But I think also it's about how you see yourself, right? Because if you saw yourself as like Taki Moore, if you saw yourself as like Gabby Bernstein— if Gabby Bernstein was in your house tomorrow, Gary Vee was in your house tomorrow, do you think he'd stop making content?

Like, no, he'd make—

he would just make a video about that. Exactly, you know what I mean? He'd just turn wherever he was into content.

Yeah.

Doesn't matter where it was, you know. So it's like, how do you see yourself? Like, do you see yourself as like an incredible business owner and a content creator? And like, and then you just can create content anywhere. So I think it's really about trying to change like how you see yourself and ask yourself like, would XYZ, who's someone you look up to in the space, like stop creating content?

Yeah.

If they were in your space, what would they do if they were here in your chair right now?

Yeah, yeah. I think it's that whole like document, don't create. Like, don't feel like you have to come forward as this like perfectly polished, I've got it all together person. Like if you are trying a new thing, like tell us about that, show us the journey. Again, I think that's much more common in the e-com space. Like they're like, come with me as I launch my product or come with me to the manufacturer. And like we watched that, I'm like, that's so cool. Like they don't have it figured out yet. Oh my God, they got 3, you know, samples back and they all suck. And we're like, that's so interesting. They're still like working on it. But then if you like to convert that over to online business, people go, well, I can't, I can't like say that my launch flopped. I can't say that, um, that client, you know, I had an awful experience with them. And sure, there's ways to tell those stories and share those experiences strategically, and it's always important to be mindful of that. But yeah, I think it's just willing to like put yourself out there as a version that you are and take audience on that journey. My people that have followed me for a long time would, I don't know if they're even still there, but remember like I was just like, I was working from like a paper planner, like a paper diary. Like that's how I used to plan my content. And I still have like client folders of like how I planned all their content by hand. And like, I just shared that 'cause that's how I did it. And I just, yeah, it's documenting, not trying to like curate and, bring forward this person— person of you, like, version of you that's obviously not real. It's always going to feel harder when you're having to put on this persona.

Totally. And sometimes the things that you think are like a setback are actually going to be a real advantage for you. Like, I remember at one point I was like wanting to create all these ads, and I was just like, oh, my house is such a mess, there's kids' toys everywhere. Like, I was just like, how am I gonna create content? Then I was like, you know what, actually, this could be an angle. So like, my daughter has this like unicorn chair. Yep. So I was like, sitting in the unicorn chair. And that was like— it's like a visual hook, right? Totally. Like, what the hell is up with the unicorn? And then like halfway through the ad, I was like, oh, by the way, this is my daughter's seat. But, you know, if you apply these tactics, you'll also be able to work around your family life and pick this thing up— picking up the kids, you know. And so then that was like— people are like, oh cool, I've got kids and I can still make this work for me, you know. So I think you can actually infuse it in. And sometimes I think some of those stories that people are embarrassed to share, ashamed to share, give, give you a lot of credibility if you tell them the right way. Because I would actually probably have more respect for someone that shared how they just had a really difficult client and this is how they dealt with it, because then I'd know, okay, well, if I ever have a difficult client, they can guide me through that.

100%.

Because everyone has difficult clients, do you know what I mean?

Yeah, 1,000%. I, I think as well, talking back to, you know, um, to your point about like the messy house and all that stuff, there is so much AI content out there right now that is coming out looking perfect and polished and so airbrushed and everything's perfect. And it's like, whatever that is, like just do the complete opposite of that because people are being like, well, that's obviously not real. And I don't have children. I don't like, that's not currently my reality right now, but I have a puppy that is like waking me up at 4:00 AM.

Same, same.

And I've just moved into a house that we plan to completely knock down. 70s beach shack. It is not the perfect B-roll facility whatsoever. And I've even noticed myself, I'm like, oh my God, I'm feeling— filming so much less content in here. But I'm like, okay, well, how can I get outside? How can I do other things? Anytime I'm going out for brunch with a friend, that's the perfect opportunity. Anytime I'm going to an event, podcasting— like, it's, it's using what you have instead of trying to like wait until you have what you think you need.

Yeah. 100%. And we kind of touched on this, but like about environment, and like, I think it's— yeah, it's kind of one of those things that like it's a double-edged sword. It's like, yes, environment is really important, but it also shouldn't like limit you, you know. So it's like, don't let it be an excuse, but also seek out places that you can go to, cool event, you can go to these high vibe places that give you a bit of like a buzz.

Yeah.

Um, I think another part of that is like the people that you surround yourself with.

Yeah.

How do you, 'cause obviously we both live in like the Sunshine Coast, which is kind of like quiet. You know, there's not that many entrepreneurs really in the area, things like that. It's not like a big city. We're not in New York. How do you like surround yourself with expanders, with, you know, people that are inspiring you? Are you part of any like mentorships or groups yourself? Like how do you fill that gap?

Yeah, I find like, again, coaching people from like different— I mean, countries, to be completely honest. I find really interesting because we all just have this different like reality, and it's, it's really interesting to see like what backgrounds they have and what they're bringing into the space. And I learned so much from my clients, which I, I find really fun. And because as well, yes, they might still be coaches or consultants or have courses, but they are in the weight loss space. I have a client that treats eczema. I have a client that she's a wedding, like, wedding professional coach. Like, she works with celebrants and people like florists and just everyone's unique, unique experiences. Like, it's really interesting how we're all on the same, like, trajectory but, like, coming at it from different angles. So really being, like, also learning from your clients, I think, is something important. As far as where I like to invest in, where I like to put myself, I'm someone who takes a a while to like warm up to someone like a coach. And I, because I love to observe, I'm, it's, I don't think there's ever been a time where I've just like found someone and signed up to something, even if it's like a low-ticket offer, because I'm like, okay, I just want to like watch you for a while and see how you present and how you show up in the world. Because I'm someone that like, I take as much care in the way that I present myself. And I don't mean like full face hair and makeup, but you know, what I share, how I come across, like I don't want that to be any different to what you would expect once you do pay to work with me. Like it should be consistent throughout. And the people I've found myself investing in are the people that I see, like they really walk the talk. Mm-hmm. They like, their values are really solid. They are not rebranding, doing something different every single month either. Cuz again, that's something I value cuz I'm like, if you're a consistent person in life and in business, like I can trust you as my mentor. So yeah, being inside other coaching programs and masterminds, again with some diversity. So I've worked with a coach over in the States that's been really helpful, a different insight and perspective. I've worked with a coach who is Australian. I've worked with a coach that has kids. I've worked with a coach that has no kids and is building the big online empire. So I think diversity is important in who you connect with and invest in, but also like making sure there's like a value match as well.

Yeah, yeah, definitely. And then what about just in your day-to-day, like—

oh, like I said, I'm a bit of a hermit, but I do love going, like I said, to events and connecting with people that are local. And I, I think as well connecting with people that are not in this world is really important. Yeah, it's like going out and touching grass sometimes. Like, having a friend that has a full-time corporate job, or having a friend that works as a nurse in the emergency department. My husband works in a corporate role, and he works in the construction industry. Again, totally different insights and perspectives that they have, but also there's a lot of commonalities and a lot of, like, things that we can, like, connect on. Like, oh my God, I never thought of it that way, because you don't see sit in your house all day on Zoom. Like, you go out and you mix in with people. So I love to invest in, yeah, our world, I guess you could say. But I also make sure I still have great relationships with people outside of that. Trivia is another example. Yeah, totally different.

And okay, so you're obviously a big content and marketing girly. Yeah. Are you a batcher? Are you a create-in-the-moment? Do you have like a set plan, like, this is my weekly plan, each day is like got in a, like, a specific role? How do you plan your week and your content?

I'd say I'm like a hybrid between batching and in the moment. I'm definitely not like, go and make 30 posts and schedule it and it's done. I will change my mind on all of those. So I can't like set myself up for failure there.

Yeah.

Because I'm just gonna redo it, or I will find a better way of saying it, or I will find a better photo, or what, what, anything silly like that as well. Um, but I do like, I, my month is always clear. Like I'm not I'm not starting every month being like, okay, what should I post about? Like, what are we talking about? What's our goal this month? That comes from more of an annual plan that's done at the start of the year, at least like 6 months ahead of time. I always know what each month is really for, what's happening in that month. So there's always like a bird's-eye view strategy. Usually like 1 to 2 weeks ahead, I've got my like angles and topics outlined for each day. So I'll kind of do that in a, I guess, a bit of a batching session. But as far as putting those posts together, that can be like day before, day of sometimes. Again, I like my content to feel like it's coming from me. I don't have someone sitting there making it for me. It's not AI. I'm really, as much as I'm being strategic and working towards like getting signups for a webinar or selling my program, whatever it is, like I want it to still feel like I'm documenting like what's going on. Like if a client story comes in, like I want to share what that client did, what we did together, and I want to insert that in and I want to have that flexibility. Otherwise it can start to feel stale for my audience, but again, also for myself.

Yeah, yeah, yeah, that makes sense. I know I'm the same. I'm like, over that already, and it was like 4 days ago. I'm like, ew, total different version of me. I don't can't relate to her at all. Yeah, who is that?

Exactly. And also, like, I— again, I'm a— I'm an Instagram girly, I'll admit. I, I love a trend. I love something fun. I love, like, a Met Gala meme. I just love, like, having fun and leaning into that. That's not for everyone, and I'm not advising my clients, like, you need to learn that latest TikTok dance trend. Like, that's what I would do. That's not what I'm telling people to do. It's— everyone's unique in that way, but that is a bit of my creative outlet. So I like to allow space for that because again, that's how I can continue working towards my goal but have a little bit of freedom in it too.

Yeah, yeah. And I think it's, yeah, it's important to find something that does show your personality and that like, because also what you said even is like how you look for a coach, you're looking at people that walk the talk. So it's not just about like, here's 5 tips for XYZ, it's like show the life that you've built because people are actually attracted to what you've built, not just what you're talking about, you know. They want see that in action. So yeah, it's been interesting because I've done a couple of like deep dives with Claude Dispatch on like analytics and stuff, and like the top performing posts that I always do are like the kind of ones that have nothing got to do with business.

Yep.

And then ones that are more like embodiment kind of stuff. So like showing my life in Lusa and like with my kids and things like that. So it's like the top two formats are like nothing got to do with my business.

Um, my Instagram was most popping off when I was getting married.

Yeah.

And like, I'm not suggesting getting married for engagement, for the engagement, but again, like, it is— people are probably never going to engage with that post where you're like, um, talking about the inclusions of your mastermind. And that's okay because we still need that content to go out. That's just a fundamental part of selling and sharing. But especially in this day and age, like, we just want to engage with the content that makes us feel good. So how can you blend in things that are going on with you that also demonstrate, as you said, my values, why I'm building this business, how I— in my case, how I was able to invest in and have this great wedding and celebration was myself and my husband working really hard, and everything I built, everything he built. What else are we doing? We have investment properties. We are, you know, thinking about starting a family. How am I shifting my business to make that work for me? As long as it all connects, it's relevant and it's great. It's obviously great for the engagement as well. Um, but yeah, I think we can put ourselves in a bit of a box, and there's an element of, yes, you need to be repetitive and consistent with all of that, but there are fun ways you can mix it up.

There's fun ways, and people love storytelling. And it's like, as long as the story just like leads back to the same destination— yes, it's not like every post has to be about the destination, but it's just like, I'm getting married, or I've got a puppy, or I'm doing trivia, but it all leads back to like, and this is why it's relevant to online business, you know.

Totally.

Everything can be made like that.

It's like if you were building a wall and each brick— you need every single brick in the brick wall, otherwise it's going to be a hole or it's going to fall apart. Each brick can be maybe a slightly different color, can be— I don't know anything about bricks, um, this is a terrible analogy, but every brick is needed, but it's building the same thing. It's building the same wall. So as you said, as long as everything leads back to that same destination, it plays a part. Yeah, love it.

Okay, I've got a couple of rapid-fire questions for you to, um, to finish up. So what was your biggest aha moment this year so far, 2026? Biggest lesson?

I really think I was like, oh, okay, I'm maybe planning, maybe planning to start having a family soon.. And I think I was like really stepped back and was like, oh, this is how my business would need to operate. And I clicked into it. And fortunately I've been building it in that way, but I've just like realized like, okay, I probably couldn't keep going along this trajectory. So I think it was just more of like a, oh, like this is actually working out, aha moment, as opposed to like this, like I learned this thing, but just being grateful for every choice I made, holding on to like what was most important to me and having that long-term vision as well for what my days wanna look like. Yeah.

Love it. What was the best thing you put on your credit card this year?

Holiday. Yeah, that, I mean, that's always good. But yeah, I am working with a specific coach right now who, I feel like this has all been about the same thing, but just really helping me dial in on what's working. And like, now that I've gone through that build phase, like, we're ready to kind of put like gasoline on the fire. And just someone who's straight talk, no nonsense, in very much of a chapter of their lives where I see myself being as well eventually. So, and again, that was someone that I didn't— that wasn't a willy-nilly investment. That's someone I followed for a very long time, and it's just now come to that phase where that was the right time to work with them.

Yes, I love that. Um, and trying to remember what my last question was for for you is the investment. And then what can someone do in 2026 to increase their visibility?

Mm, trial reels, which I know is a very Instagram thing of me to say, but I do think it's actually really easy, cost-free, like no expenses way you can increase your visibility, increase your reach without having to actually create more content. And it's just as simple, even if you're just starting out, there are more complex ways to go about it and to leverage it, but it's just as simple as duplicating your reels, posting some versions to trial reels.

Yep.

And you learn so much from that as well because it's like almost like a secret private channel of your own.

It's kind of like free ads.

It, yeah, it's, and it's some of my, like, it's really helped for myself, but particularly some of my clients who have really struggled to get traction because I think either they've made a shift in their business and they're trying to make that pivot and they're putting out this messaging that's more dialed in, more refined. And it's like, it's, it's like hitting a wall with their current audience. And like, if we just got it out there to the right people, and that's kind of what trial runs has allowed for them to do, it's kind of made them like, forget my current audience, just get this out to the right people, test it, find out what's working and bring in that influx of the right leads. Yeah, and yeah, completely changed the trajectory of their business. Yeah, it's been amazing.

Yeah, so good. Well, thank you so much for joining me today and sharing all of this wisdom. Where can everyone connect with you?

You can find me at The Social Britify. Spend most of my time on Instagram, um, but I am on TikTok too, Facebook of course, um, and if you want to know— yeah, where I do trivia, um, send me a DM. Um, that's on the Sunshine course. Um, I might tell you where it is, but maybe not. We'll see.

Depends on your profile. I'll vet you first, and then I'll tell you. You'll get vetted.

But, um, no, thank you so much for having me, and apologies for all the terrible analogies I just told in that episode. Like, I don't think I got one right, and I just made some up.

I'll, I'll add them to the show notes. Thank you.

Thank you so much.

Awesome.