Katrin KaurovCo-Founder/CEO, Frich Money

Invest in Women x Katrin Kaurov—Co-founder + CEO, Frich (USA)

8 Mar 2024 · 0 min

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0:29

In this brief segment, the speaker argues that women must be integral to economic progress, highlighting three key points: women outnumber men in the United States, they collectively wield over $7 trillion in consumer buying power, and startups founded by women historically deliver roughly double the financial returns of those founded by men. The speaker frames investing in women—not just as a moral imperative—but as a financially savvy strategy for investors.

Why should women be part of the progress? Well, of course we got to be part of the progress. There are literally more women than men in the US, and we control over $7 trillion in buying power. If you also look at startup investments, investments into female-founded startups tend to perform twice as well as those done to the male-founded startups. Investing in women in all sorts is not just the right decision, but it's actually just, you know, a financially smart decision for you to do.