How to Turn Podcast Guest Interviews Into Sales (Step-by-Step Strategy)

When we start a podcast, a lot of times we're trying to be the most interesting person. It's just how it is. We wanna say something interesting. We're like, oh, I'll start with that mic drop moment or that quote or that story. But in the beginning, the first 10 minutes, what you want to do is think, how can I let my listener know I get them and I see them?

And once you get this dialed in, it will radically change, just like you said, every single

touchpoint

of your business. I am back with really one of my favorite people on the planet, and this series has been so good already. We're talking about how to turn podcast guesting into a serious sales channel for your business, and we set this conversation up perfectly in episode 1. If you guys have not gone and listened to that one, I highly recommend it because these Conversations are gonna build on one another, but we're really breaking down something that you are teaching in depth right now, which is how to become an expert podcast guest and actually use guesting on other people's podcasts as a way to funnel sales into your business.

Mm-hmm. It's one of the most exciting things I've gotten to do and talk about.

Mm-hmm.

And I also think at this time right now in history where we're feeling a really big change in the algorithm on social media, it's it's feeling a lot harder to get attention for a lot of people. And I find that a lot of the women that I talk to are incredible experts, except they don't know how to dial in such a large expertise into such a short amount of time on social. Mm-hmm. And there are a lot of really frustrated, challenged people out there who are feeling really behind or really scared or worried about where this leaves them. And I, I believe that this is a modality for so many people who do have the stories, who do have the deep wisdom and the experience to come on and be able to use that and not only use it, but to get in front of so many people and borrow the trust of the host and that audience that you have spent years building, that I have spent years building and getting their expertise in front of them. So it's worth The effort and it's worth the time. And let me tell you, I believe even though it's a little bit of a lift, that it's so much easier than the constant changing of social media right now.

It's so true. And you know, for people who may not be listeners of Earn Your Happy, you've had your podcast over 10 years. Mm-hmm. How many millions of downloads now?

We're at 85 million downloads.

85 million downloads over like 1,500 conversations.

Mm-hmm.

That you've had over the years. So you are someone who really understands this. From a firsthand perspective, but also sitting across from the interviews that go really well and you see those people turn that interview into sales, and then those that are fascinating people and it just doesn't hit the mark.

Mm-hmm.

So that's what we're talking about today, because last episode, if you didn't catch episode 1, we're talking all about what makes a great pitch, what gets our attention as podcast hosts, what gets us to even read your pitch in the first place. But today, this is actually where I think this whole conversation goes to a level most people aren't thinking about, which is it's not just getting booked, it's what do you actually say once the microphone turns on to maximize the time that you do have? So let's kind of dive in and we're gonna really piece this together for people because once you get booked, it's not just show up, be authentic, share yourself, and people are gonna fall in love with you. There's a strategy to it.

Mm-hmm.

So will you break that down a little bit? How should people be thinking about setting up the interview once they get booked on a show?

So my favorite thing that people say— and when I say my favorite thing, I will tell you it's actually the thing that I dread the most when I hear it.

We mean least favorite.

We mean it's opposite day.

Don't ever do this.

Don't do it. They say, let me just show up, I'll just be of service, just whatever you want, that's what we'll talk about, I just want to serve your audience. I have heard this verbatim hundreds of times. And while I understand that they're coming from such a beautiful place of service, it's actually the least helpful thing for a podcast host. And the reason for that is, Lindsay, you have an expertise. You have a deep interest that when I tap on a certain thing that you love talking about, your passion exudes through you so much through the microphone or the stage or in person that it actually can move somebody to tears, to emotion, into action. And so if you tell me, just, I'll show up and I'm here to serve your audience and I'll talk about whatever you want. Well, if I want to talk about potato pancakes that day, you're going to suck at that conversation. Or maybe you're not. Maybe you make amazing potato pancakes, but it's not going to be anything that's actually going to serve the audience to the extent that your zone of genius does. So the whole point of actually preparing, which we're going to go deep into, Is to get you into your zone of genius so that you are giving my audience the very best stuff that you possibly have. I want your frameworks. I want that lived story that has so much wisdom that could shift people in 5 minutes. That's what I'm looking for is what, what are you masterful in? And I don't know that unless you set me up for that.

Right. And it— again, back to something we touched on in the first episode, if you're putting too much of the work on the host, they may be doing in-depth research on you. Only you know the best way to set up your own offer. You know the objections that your ideal buyer has. So let's talk about— because this is something you teach— is to start with the offer in mind when you're setting up your podcast interview, when you're pitching questions to the host. So Why does starting with the offer matter when it comes to being a great podcast guest?

So the important thing is, is to know your destination with everything. And so if we know where we want the conversation to end, we then can work backwards and create all of the questions, overcome any of those objections, and create an entire storyline around that in order that by the end of this podcast, That call to action to your offer feels like a relief. It should actually feel like, thank God they have the solution to this thing. So, you know, we had talked a little bit about this in part 1, but when you're thinking about it, it's kind of like, well, if I was sitting down with Lindsay, I would say, you know, what is that offer that you'd want to direct people to right now? And so this is the way that I want you to be thinking is it doesn't mean, well, I have 3 different offers. When you're going on a podcast, it's very specific to one conversation, even though you can have. 150 conversations. Lindsay, I know you and I could have 25,000 conversations on a whim right now. We could talk about a million different things. But if you notice even what we're doing in this podcast, it's very meta. You know, the thing that I want to direct you towards is I have an incredible training all about this that goes insanely deep. And so what you'll see through— it's like, this is like the most meta training ever, because what I'm doing is I'm thinking of— wanting you to want more of that. Yeah. And so we are going to think of it in terms of what are the objections you could be thinking about right now? What are the questions that I need to have Lindsay ask me in order to set this up? Because my CTA or offer at the end is this training to go even deeper. So when you're thinking about where you want this to go, you really need to start with the offer in mind. And from there, we're gonna set up the entire conversation. That's also how You're gonna know what questions to send.

And that was exactly how we crafted the flow of the different topics. Mm-hmm. We're breaking this into 3 parts to talk about these different pillars that people are gonna learn when they come to the training, if they participate in your program, Million Dollar Guest. And so you can even just take what we're doing here and use this as an example of everything that we're talking about.

Mm-hmm.

So I love how you teach that a great interview is like an infomercial. Mm-hmm. It's like a great sales page. So what do you mean by that and how does this change the way that we think about crafting the interview going into it?

So when you think about a sales page, we've all read one. When you think about an infomercial, can you remember the infomercials from the '80s? I don't know if you remember this one, but it was about Ginsu knives.

That's all I was thinking about right now.

And for some reason I was obsessed with this infomercial as an 8-year-old kid. I was convinced I needed a set of Ginsu knives.

Was that where they cut through the metal can?

the metal can. They threw a tomato in the air and chopped it in the air. And I don't know about you, but I tried that with my knives and I could not do it. So because of the fact that they presented a problem to me, right? You literally said you cannot cut a tomato in the air with your knife, can you? Tried it as a small child. That introduced a problem to me. And then they introduced their solution. They showed proof over and over again in the infomercial. They did fast, you know, bonuses for the call to action, and then they had that call to action at the end over and over and over again, and they created pressure around that call to action. Now, when we're thinking of a podcast, you actually want to follow those tracks is you are stating the problem in the beginning. And now not everybody, they're not all going to feel like they have that same problem. And that's okay because we wanna talk to a very specific type of person. Mm-hmm. Because when you understand that problem deeply, You have that person, they're listening. You're now gonna give evidence of why you understand that problem. You're going to walk them through to show all of the proof around why you understand it. You're gonna show transformation stories, then you're going to introduce your solution, and then by the end you're gonna have that call to action that feels— again, you want this to feel like relief, like this person understands my problem actually more than I do. They, They've been able to say it in a way that I haven't even been able to put words into in a really vulnerable, beautiful way. So by the end, all I want to do is go get your freebie or go get on your training because you have set us up in this beautiful story arc that is a sales page. Like, it's a living— I compare it to a living, breathing sales page with a soul. That's what a podcast should feel like.

And it's so true because you have that human element, you know, written words on a page, even if you have the best copywriters writing your stuff, even if You infuse so much of your personality into it. There's nothing like the human connection of a podcast. Even you and I getting to sit here in person together changes the energy. And so when you get to have a human conversation, it really offers you an opportunity to connect even deeper with the people listening. I know that the way you open a conversation can immediately set the tone. I think this is actually also where podcasts hosts sometimes flounder. So as a guest, I never thought about how can I as a guest come in and help them start the interview off strong. What do you recommend for that? What, what do people need to know or believe about you in the beginning of an interview in order to set you up for success in the rest of it?

Oh my gosh, I have a, I have a whole framework for this. So you guys, I'm going to touch on this lightly, but in the training we go so deep on this and we actually get you to a place where you fully understand how you can set yourself up, not only for what I believe is so important, is setting yourself up, um, with your own credibility. Because no matter how they introduce you and no matter how long your bio was— which, by the way, I fast forward through the bios. Do you? Like on podcasts, you know, in the beginning if they do a really long bio, sometimes I skip straight to the interview.

Yeah, if I can tell they're just reading kind of a boilerplate bio. But when it's woven into the conversation and I'm learning things about these this person and they're kind of like revealing themselves, that I'm all in.

Exactly. But majority of podcast hosts don't do that. I don't even do that on my show. So I read a pre-bio, and I'll admit to you, it's because that can get really exhausting. That takes a lot more work to do.

Sure. Yeah.

To put it into the interview. So I really make sure that all guests understand it is your responsibility to set yourself up As the expert, as the credible person. So not only is it important how you open with knowing how to give yourself credibility without bragging, but also the most important thing you can do from the very top of, of the podcast is to identify the problem, but then deeply explain why you understand that problem.

Mm-hmm.

So when we start a podcast, a lot of times we're trying to be the most interesting person. It's just how it is. We want to say something interesting. We're like, oh, I'll start with that mic drop moment or that quote or that story. But in the beginning, the first 10 minutes, what you want to do is think, how can I let my listener know I get them and I see them? How do I make them feel seen? How do I make them know that I am the same as them and I deeply understand this core problem that you're having? And so even at the top of this podcast, if you went back, I could have gone even deeper in You know, right now it's hard out there. I'm struggling with social media. I am a long-form girl in a short-form world, and I feel even today I wanted to post about this and I really sat there for an hour and felt really dumb. I'm not dumb.

Mm-hmm.

But it's this feeling of how can I have all of this wisdom and I want so badly to teach, except I'm having trouble even having my reel get in front of more than 1,000 people right now. And that is such a deep frustration for me. And that's the problem that I want to solve. But right away, you can see how that example right from the top is like, I get you, I see you, I'm struggling with you. And from there, what we don't realize is happening is they go, I have that problem too. They get me. Oh my gosh, she's already said that she has a solution right now that they're working with because I presented said solution. Stay with us throughout this podcast, through this 3-part series, so that you can get the solution to this very frustrating problem that we know that you have, because we have it too, and I understand it. So as you can see, we've already set up the entire scene without you realizing it in a very short period of time. But so many people miss that part. They're like, tell me about you. And all of a sudden, I have you back in 8th grade.

When I was 5.

Being teased. And you're like, I don't really understand that. I mean, I feel bad, or I can somewhat resonate, but I haven't introduced any of that to you yet.

So it's strategically thinking about even how you're introducing yourself, the stories that set up your expertise, all of them aligning with where we want to land the plane, which is making that offer feel like a relief to the person listening because they want more.

Yes.

So brilliant. So you've mentioned stories a few times. And I can just put myself in the shoes of someone listening, even for, for myself. Sometimes I struggle thinking like, do I have relatable stories? I think we easily miss and overlook these moments that we've, could be woven into an interview. How do you coach people to almost like dig for the gold in their own life? Mm-hmm. And find those stories. To include in a podcast conversation? Because one of the things I'm noticing is I lean in when people tell great stories. Mm-hmm. When they're just giving me information, sometimes I tune out even if I'm interested in what they're sharing.

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Yeah.

And I think one of the most fun parts is when I had asked people who had all been to a biking class or a physical class of some kind, almost the whole audience raised their hand. So right away, we're getting buy-in of, okay, you're with me, instead of You know something huge that they couldn't relate to whatsoever. Hey, I'm on stage at my fitness competition, and I'm about to get the flowers, and something happens. You know they they can't necessarily understand that. They can think that it's cool, but they can't deeply relate in that moment. So this was only about a week and a half ago, and I was walking through my neighborhood, and there you know Chris and I are on our evening dog walk. And we see this house that still has boxes in the window cuz somebody had just moved in. And of course we wanna know who the new neighbors on the block are. Mm-hmm. Cuz you know, we walk these streets every single day. Yeah. Sometimes twice a day. And all of a sudden these 2 puppies come running out. Number one, my first thought was, oh my God, 2 puppies at the same time. Cuz they're just like wild. They're like on the gate. It's all fenced in, in, in this white picket fence and they come up and it's a. Puppy golden retriever and a puppy pointer. And they're like doing the little kind of nipping, but they're like getting pet and bananas and bonkers. My 2 dogs are like sniffing them and it's the cutest scene I've ever seen in my entire life.

Oh my gosh.

And so all of a sudden I look over to the right because my dogs are pulling me and they dive their heads into this basket that I see full of dog toys outside of the house. And I'm like, oh my God, what is this? And I look and there's a little sign that says, uh, please take one from Rosie and Goose.

Hmm.

And they have this basket full of toys for the neighborhood dogs. And my dogs are just like digging for treasures. Like, you know, it's so, they're like falling everywhere and I'm like, how are they ever gonna just pick one? And I don't know about you, but my dog, like my dog's favorite toys are always the ones that they find. Like, yeah, it's not the ones I buy. Yes. It's like what they find on a walk or it's a random, you know, thing that they find out in a park or a leftover like baby toy and they cling to these toys forever. And that's exactly what happened with these. But in that moment, it wasn't just like about this absolute— my heart was about to explode and it was cuteness overload. I had a moment where I thought, oh my God, this person took the time in my neighborhood to be an incredible neighbor, an incredible community member. And they decided, how can I be a day maker? And I thought, I literally want to be the type of person that whether I'm there or not, I wanna make people's day like this. And so that started a conversation around like, how could I do this every day more? Because I don't even know who these people are still. And they took the time to really think about that, make a sign, keep filling it with toys. And the intention and the thought of that is that person is a true daymaker. Like they thought about. Who they wanna be in this life. And so that's a story for me that really impacted me. It's still impacting me. I'm still thinking about it. I'm still telling it. Is that a huge story? Absolutely not. It's the same idea of like, I could tell you the same story with all the neighbors that put the treats out. I have a woman named Pamela who every Sunday opens up the dog treat bar. She makes these treats by hand. They're homemade.

God.

And she stands at the dog treat bar and she has a line down the street of dogs on Sunday handing these out.

Stop.

Pamela is a daymaker. And so these are the moments that are amazing stories that make you think about your everyday life and how you can be impactful like that as well. And so the key thing is you're always looking for, what did that do to me?

Yeah.

And I think the fun part about storytelling is honestly, I could tell the Rosie and Goose story 10 different ways. I could say that it impacted me in a million different ways. I could probably find 5 different lessons. And so you have to think about them. You have to like sit with them for a minute. You have to start looking at your life through this lens of how could this relate to a lesson that I believe in? Because I could probably find 3 different lessons within that. But when you start thinking of your, um, day like that, I promise you, you're gonna start finding these little insignificant moments that are treasures. Mm-hmm. And what I really wanna point out that is my favorite part about finding stories throughout your day. Is that your life starts to become really meaningful and even richer. Because that story happened to me, and it wasn't until I really started thinking about what stories were in my life that I really made it mean something. And I made myself really think about it, and I made myself really talk about what an impactful moment that was.

Mm-hmm.

And so by finding the meaning in your life every day, multiple times a day, Really dwelling in it, your life becomes meaningful and your life becomes all of these stories. And so I think that when you become a good storyteller, you start creating a lot of meaning and richness in your life.

That's so beautiful. And there's also such a powerful psychological reason to dig for the story gold in your life, because when we think about using a podcast conversation as a sales page, There's almost always gonna be beliefs that you're hoping to shift. Someone comes in believing one thing, you wanna shift them to believing another. If we use this conversation as an example, maybe people thought, oh, podcast guesting is just for visibility. It's not an actual sales engine, and we're looking to shift that belief.

Mm-hmm.

So will you talk a little bit about the psychology behind stories and why it's so important as part of this interview that you are setting a host up? to dig for gold, to set you up to tell your powerful stories. How is story important in belief shifting, or even we could say overcoming objections?

So that's what I want you guys to think about right now is we started with your offer.

Yep.

One of the most important things that you can do is you're gonna write out a long list of all of the reasons why your person doesn't think the offer will work for them. Mm-hmm. Why they shouldn't buy it, why they don't even understand that they have this problem yet. And so when we're thinking even about the Rosie and Goose story, one of my objections that I know that you guys might have is that you don't have a big story and you're not a storyteller. And so by me, with that objection in mind, I choose to tell that story to show you that that's not a big story. And I just showed you how that can be a story that shifted me and that overcame your objection of, but I don't have a big story. I don't have a big traumatic thing that I can share, or, you know, an exit of a company. No, Rosie and Goose are a great story that can help overcome an objection. So when you're thinking about all of those objections, now what you have to do, now that you have those objections in your head, you have these very specific targets of what is a story throughout my day. Or throughout my life or throughout my experience that I can tell? Maybe it's of a client transformation. Maybe it's because you had the transformation, right? Maybe it's because, um, your friend had the transformation. We're always just mining for the stories of how to overcome those objections. So it really is just a framework that we are working backwards from always.

So this is such a good way to think about the prep.

Mm-hmm.

For the interview. Then it comes to maybe you're about to go on the interview and just like you did for me, you prepped some questions. Mm-hmm. So that we could really craft a flow that would make sense. We could really lead the conversation in a linear way that gives people that feeling of, okay, what do you have for me to, to go deeper? So will you speak a little bit to once they've done the work, the prep work to dig for the, the stories, once they've really started to understand some of the beliefs they want to help to shift, how do they then start to reverse engineer the questions they would want to send for the interview? Because that— if I could say one thing as a host that I love, I do love suggested questions. I may not— like, even we came up with a list, I'm kind of making them my own so that I'm still conducting this interview in my authentic voice. But I didn't have to start from scratch and learn how to set you up for success. You gave me the tracks to run on. So how can people learn to do that and set themselves up to tell these powerful belief-shifting stories? And then we'll talk about how do they land the plane.

I think the most important is just knowing how you want to open and how you want to close. And a lot of times your pitch is going to overcome that, like your beginning pitch that I'm going to train on in the Like that opening, how you're gonna give yourself credibility, right? Okay. I call that your million dollar story. So a lot of times if you just have your million dollar story and you know where you're gonna end, what happens is what we just talked about. You're gonna figure out what stories you need to tell in order to overcome objections. A lot of time a good podcast probably tells anywhere from 3 to 8 stories depending upon how short they are, how long they are. And then from there. All that you do, it's going to sound crazy. I know this is— it is complex, and I do train deeply on this, but just to get the overall gist is from once you know what the stories are, you ask yourself, what question would help prompt me to tell this story?

Mm-hmm.

And that's it. And so that will help you start getting set up for your questions. And now the first time you do this is not going to be perfect. You absolutely have to let yourself play in all of these questions and in the flow. Just like what I said to you before we went on this podcast is, you know, I've done this training so many times now, um, the Million Dollar Guest training, and to the point where I'm like, whoa, I actually struggled with getting you the exact questions that I wanted in the right order.

Yes.

And you're like, let's, let me just play. And what I knew and what I know and what I'm learning even more in real time Is that no matter what, I'm gonna be able to answer this in a way that makes sense to the listener. And it doesn't even necessarily have to be in a certain order. And you can allow it to be kind of messy and you can allow yourself to even fumble through and start playing with, oh, when Lindsay asked me that, I didn't love how I completed that answer. It was okay, but I could have done it in a little bit better way. Yeah. Or, oh my God, I noticed that the Rosie and Goose story moved her more than I actually thought that it would. We're keeping that in. I'll keep that story, you know, and maybe I'll look for a different one over in this area.

Yeah.

So the more that you do this, you're going to start understanding, just like a public speaker, you know, we have this incredible public speaker group of friends. We have Erin King and Jen Gottlieb. And I talk to Erin a lot about her stories and what lands. And she's like, it's so much like a comedian when they go to a comedy club, like they'll go there and just be messy. Jen talks about that too. And they'll see when the audience laughs, how they respond, you know, when there's shock, whatever that looks like. And so every time you go on an interview, you're just gonna get more and more refined because you'll see what works and what doesn't.

Yeah. And that's the beautiful thing about, you know, if someone commits themselves to becoming a great guest, mm-hmm, they commit themselves to doing what we suggested in episode 1 last week of downloading the media kit template, really starting to work on their media kit. Now we're compounding that and saying, now here's how you prep for the interview. And then in the next episode, part 3, we're gonna talk about how do you conduct that interview and almost like sell your offer without feeling like you're selling.

Yes.

I know that's, that's a, a fine balance, and a lot of people have a lot of aversion to coming across as though they're being salesy. You're gonna talk all about how to make this offer the most obvious thing to land the plane of this interview with. We're gonna go into that deeper next, the next episode. But, you know, just to realize that we're sitting here telling you in the decade of experience we have It's practice.

Mm-hmm.

Every single thing that we've become great at is practice. It's getting out there doing the reps. So in the training, you're doing a free training coming up. We're gonna link everything in the show notes so people have the details, the dates, they can get it in their calendar. One of the things I'm just gonna have you share a little bit about this framework, because I know it's so much more in-depth and you're gonna go into it in the training, but there's a million-dollar message framework that, you know me, I'm your linear friend. I love a good framework. Mm-hmm. If you're gonna tell me like a step 1, 2, and 3, especially if it's like a Dance move. Um, I love when it's laid out in something that I can remember. So are you able to kind of just tell us at least what is in the Million Dollar Messaging Framework? Why should people learn it? And then obviously the, the training that you're doing is gonna go so much deeper.

This framework is going to help you in every single area of your life.

That's why I'm so excited about it.

Some of my favorite finds ever have come from tiny local shops I stumble into when we're traveling. Chris and I used to RV across country for a few years in a row, and I will tell you there's just a different feeling walking into a small business versus a big box store because everything on those shelves got picked by an actual person who loved it. And running my own product-based business, I know how much work goes into building that kind of trust through your inventory, and every item you stock is a decision about who you are and what you love. And that's why I wanted to talk about today's sponsor, Faire. Faire is a B2B marketplace connecting independent retailers with brands that actually reflect their community's character. We're talking access to over 100,000 unique brands worldwide. Huge timing if you're planning holiday inventory right now or holiday gifts. If you own a store, think about what that kind of selection does for you. Unique quality products are what make people stop, walk in, and keep coming back. Faire makes the logistics easy too. Streamlined ordering and reordering, 60-day interest-free payment terms for eligible retailers, and free returns on your first order with every brand. Faire has already given over 700,000 retailers access to that whole network. Sign up today and get 50% off your first wholesale order up to $100 at That's faire.com/happy50. That's faire.com/happy50. Terms may apply. Okay, let me tell you about one of my sponsors, Indeed. When I first started Glossy, I was elbow deep in everything, whether it was customer service emails or design or figuring out fulfillment. I didn't have systems yet. I didn't have a very big team. I just had me and way too many late nights. And I remember thinking, I don't need another generalist or someone that I have to train on everything that I don't fully understand yet. I need someone who's actually been running e-commerce or fulfillment, and I need someone who understands Shopify, who can catch this stuff before it's keeping me up until 11 PM at night. And that's a job for Sponsored Jobs. Here's the stat that really gets me. People are finding quality hires on Indeed right now. In the minute that I've been talking to you, companies like yours made 27 hires on Indeed according to Indeed data worldwide. 27 hires while you've been listening to me talk. That's sponsored jobs getting your posts seen instead of buried. Listeners of this podcast get a $75 sponsored job credit for premium status at indeed.com/podcast. Just go to indeed.com/podcast right now and say you heard about Indeed on this podcast. indeed.com/podcast. Podcast. Terms and conditions apply. Need the right hire fast? Then this is a job for Indeed Sponsored Jobs. Oh my God, the biggest testimonials that we are getting back right now is, this has changed everything for me, whether I'm on a sales call or a stage or my bio or when I'm doing social media. I've become so clear and confident on who I'm talking to. Like the confidence that people are going into the sales that they're closing because of how they're showing up with it because they've never been so clear on how to say their message. And so if you are a brilliant entrepreneur who sucks at saying what you do, this is going to be really good for you. So the framework is PPSPR. It's person, problem, story, proof, results. And what we do is we go really deep into exactly how to find yours. And I've got, um, in the actual Million Dollar Guest program, we go really deep into prompts, Claude prompts that truly, I don't care who you are, I don't care how challenged you are. I took the messiest, most overwhelmed people and had them going, oh my God, I, that's what I do.

Yeah.

Like I've never seen it so simply put. And it's so clear. And so that is— we're just like going to refine the crap out of your message, which is going to feel really good for you.

And that— it's like the relief, the confidence. You can deliver it with a whole different energy when you feel really confident about what it is that you're communicating. And again, messaging can be such an overwhelming thing. I think it's one of the things that blocks people the most is when they don't feel grounded in their message. They find themselves just saying too much that's not really connecting. And once you get this dialed in, it will radically change, just like you said, every single touchpoint of your business.

Mm-hmm.

Because you can take these principles and include them in your social strategy, in your email strategy, in your, you know, if you're leading free trainings like the one that you have coming up, it's so brilliant. So I know there's, there's a lot of great analogies or not, um, analogies. What's the acronyms? There's a lot of great acronyms. I remember when you were coming up with this idea. What was— I know poop was in the group chat. P-O-O-P.

It

was. Profit off of other people's podcasts.

Everybody coming up with trying to figure out what the name should be. And I was also going through the huge transformation for myself of Clear Not Cute. And I was like, well, if I was to be as clear as possible of what this program is and what I teach, I said it out loud. I go, it's I teach people how to profit off of other people's podcasts. And I put that down on paper because it was brilliant. And I was like, except that spells poop. So we went with Million Dollar Guest instead. But essentially the entire theme and entire description of the program is profit off of other people's podcasts.

Poop.

Poop. It's for everybody. We all do it. Okay.

I'm so excited for the training coming up. I missed the last round cuz I was, I was, um, moving in the middle of it, so. Tell us what we can expect from the training. A little teaser. We're gonna obviously link the page to register in the show notes. It's coming up in a couple of weeks. We just wanted to give people plenty of time to get registered. And honestly, like if this is something people want to dedicate themselves to, yes, do the free training, but also the offer that you are really setting people up to see how much they need is Million Dollar Guest. Mm-hmm. And that is the best money spent. And I, I mean, I'm your personal friend, so I love everything. I've believed in everything that you've done. This is so necessary. We sat around with a group of 7, 8, 9, 10 bajillion figure entrepreneurs, right? But how many of us were like, we'll sign up.

Yeah.

We'll be the first ones because even those of us that have been podcasting or who are hosting podcasts don't necessarily have this dialed into a really fine-tuned guest interview process. So more on that to come, more on Million Dollar Guest to come. But tell us a little bit about the free training that's coming up, and we'll of course make sure people know where to find it.

Thank you so much for that. I am like, you know, honestly, I think the reason why when we were in that room and people said, I need that, is because I did the work that I'm teaching for the first time in my life. I did the deep, deep, deep work on figuring out what the one sentence is of what I do without having to bring everything else in. And that is I'm teaching people how to profit off of other people's podcasts. In turn, it's the first time I've had people say, I need that immediately after that sentence. So that is where we get you to, is let's find that so that people say, I need that before you've even fully explained and they want to know more. So again, I feel like this whole training is so meta because I show you what I'm doing and how I'm teaching the whole time and how I'm using it. But the whole training is, is to teach you About how to make podcast guesting one of your biggest sales channels, if not your biggest. So we're walking through everything from how to be a great podcast guest, from pitching, but also what does this look like in your business? Because if you don't have a business set up for this and you're not positioned for this and you don't know your message, you're never going to be able to go on a podcast, feel good, and monetize from it.

Yeah.

So It goes into your whole business, which is why so many people are saying this was the most insane, best money I've ever spent because it went throughout my entire business, not just podcast guesting. It made me get really aware of these gaping gaps that are happening in my business that I needed to fill and why so many people aren't hearing me out in the world is because you're just blending in with everybody else. So it really does get you super dialed in and everything.

And what I love is, especially for something like this, I need live coaching. Like, I almost need to be there live, walk through it with you. Even if you're listening to these episodes and it's starting to feel like, okay, I get it, I get that this is a powerful opportunity, and I almost need someone to like tie me down to my desk for an hour and just make sure I do it. That is my reason for attending the free training. So. Um, I can't wait to be there. I can't wait to dive in deeper because I wanna learn to poop.

You're gonna, you're gonna poop so good.

You're, we're just, you're welcome team for these great soundbites.

I'm so excited. I can't wait. I mean, honestly, when I look at all of the people in my life who are so good, I can't imagine once they get even more dialed in. I'm like, I, I actually can't wait to watch.

We're like, what have we been doing with our whole lives?

I know, I know. And I think that this is what I see as the blaring difference, honestly, between like the Mel Robbins, the Jamie Kern Limas, the Jay Shettys. This is like, I know this is going to sound crazy. Obviously Jamie sold a billion-dollar company, but they really— like Mel Robbins just is so dialed. They're just so dialed in because they do the work around it. And now I can't unsee that we can all do the same thing if we understand the formula. So I would say if I was gonna put my money anywhere this year, this is where, this is where I'm putting it. Because I think in a, the sea of all of the noise and having this be so easy of a barrier of entry for people to enter as an influencer or sell online products, this isn't easy. This takes work. But you can get good at it really quickly if you do the methodology around the podcast flywheel that I'm also gonna be teaching of how to start getting really good at this pretty quickly by practicing on small podcasts. So there's a whole method to the madness that you'll see in the training as well.

Yeah. And I love how we broke this into just such tangible bite-sized things that people can put into practice right away. You don't have to wait until the training, so. Episode 1, if you didn't listen to that, go back and listen. Grab the media kit. Now this week, my call to action for everybody is start working on those stories.

Mm-hmm.

I think if people come in, especially to the free training, if not to Million Dollar Guest, with these things, the prep work done, are those not the people that just fly? Yes. And they literally can take this and run with it so fast.

Yes, we, that's what we notice is the people who have done a little bit of work.

Yeah.

Can just. have a quick start, a really quick start. And, you know, I just think whenever you're in this, if you can, we had people like during some of the process of the actual program, like halfway through, they're like, this is my third podcast. Oh my God, I monetized this podcast. And I was

like,

oh my gosh, this is amazing. You're not even halfway through this and you're already crushing it. So yes, when you start getting these things dialed in, you don't need to have all the pieces of the puzzle together at all to already start doing well. I don't know if I mentioned this in the first episode. But it doesn't take a lot to stand out because most people won't do the work around this, around their media kit, around podcast guesting. Even some of the most amazing successful humans I've had on, I have felt like sometimes I walk away and I don't remember a lot of what they said because they're not podcast trained. And so essentially this is just media podcast training, understanding how to sell your offer and sell yourself. And I think it's the most important skill you can have.

And the third piece is really the make or break, learning how to sell and really land the conversation in a place where your offer is the natural next step. Mm-hmm. There's a, a very savvy way to do it where you don't feel salesy, where the, the host feels like they got a great interview for their audience. We're gonna break that down in episode 3 next week, but we wanted to really keep this tangible where every week to week you can really follow this. You can start to do the prep work. Obviously join us for the free training. Everything is linked in the show notes, and I cannot wait to watch the success stories from this experience because I am with you. I just think there are so many women I talk to every single day who know they are meant to be seen and heard in a much bigger way, and there is no better platform than podcasting. And as a host, I'm saying I want great podcast guests. Please everybody go and do this training so that you can be prepared to be a great I

know I had a moment where I was like, do I— should I start requiring people to just kind of

like, I

think, go through the worksheets? I mean, yeah, that sounds like we could just dig into this great conversation. But I'm excited about next week because, um, one of the juiciest parts too is we're going to talk about podcast etiquette. What are the dos and don'ts? And this is a really, really big, important one for you guys to know because you can actually push the boundary more than you might think. But then you also need to pull back on some things you may not know yet. So we're going to share all of that. So Lindsay, thank you so much.

My conversations with you are my favorite. You're my favorite podcast guest. It's probably why you've been on the show more times than anybody else. But

I can't wait.

I cannot wait for part 3. So stay tuned.

Yay! We'll see you soon, guys.