Your media kit should answer three questions: why you, why this conversation, why it matters to your audience. Skip the follower counts. Instead, show your unique take, clear topics, and what you actually do.
when you're thinking of a media kit, we're probably thinking about it completely wrong right now because we think that we need to come in with a media kit that's like a really great bio. Here's all the accolades, here's all the things that I've done, here's all of the people that I know. When really your media kit needs to answer 3 things. It's why you, why this conversation, and why for your audience. And so I don't necessarily look at the size of audience majority of the time, believe it or not. A lot of people think that that's the main thing that hosts first look for, but the first thing that I look for is what's the conversation going to be and what's your personal take on it? Do you have a unique take on that conversation? And so when I'm skimming a media kit at first, I'm often looking for if they make my life easy with topics and titles, and then is their bio really clear on exactly what they do?
