Oprah told her team to ignore competing talk shows and stay in their lane. When you focus on your unique strengths instead of what others are doing, you build a brand that resonates with the right audience.
Everyone who has an idea who is afraid to put it out there, because honestly, it can be critiqued by quite a few people. Absolutely. And it was— How did you put blinders on for that? I heard a quote from Oprah once. Her team would worry about all of these other talk shows at the time, and her response to her team every time was, stay in our lane. We don't care what anyone else does. Do what we do best. And that's when she really veered away from any of that sensationalism and into obviously her mega success. Successful lane of doing what she knew resonated with her and with her audience. It's irrelevant what anyone else does because what we do is going to attract the people that are our people and our community anyway.
