3 Mistakes

Hey, if your Shopify store is stuck at 5k and you can't figure out how in the world to crack six figures, well, you might be making one of these three common marketing mistakes when promoting your Shopify store and product. And in this video I'm going to show you what those three mistakes are and how in the world to fix them if you are making them. Now, if you want my free swipe file, I call it three Steps to Profit, then drop me a line down below and I will gladly send it over to you. And if we have never met, my name is Madison and I'm going to be your go to E. Comm Superhero because I give low key genius tips to help you grow your store. Like in videos. Just like this. Like I said, I'm going to take under five minutes and explain to you the three common mistakes I see Shopify marketers make how to fix them. So let's start with the first one. You rely so much on social media organic traffic. That's great. It's awesome. If you can actually run your business, make it profitable by simply posting on Instagram and TikTok. The sad thing is you are not feeling your business. You're not putting any fuel to that fire of sales and actually getting to that spot where you could break six figures. Instead, you're riding and dying on your ideal customers, seeing your social media posts and you pray that one day you'll go viral. Well, as somebody who has had viral videos upwards of 2.5 million views on just one video, I'm going to tell you those viral videos are not what you want simply by hoping that you're going to create a video that's going to get seen. A million views by a million of your ideal customers is not going to happen. It is just not the facts. I've even had videos with 50,000 views and they have not been 50,000 of my ideal customers that went to my bio, clicked a link, went to my store and bought. No, they're simply people who scroll right past after watching your video. So if you're sitting there and you're going to ride or die on your social media content, let me present you with a different idea. What if you took your pieces, your videos, your TikToks, even your static posts that converted that got people to your store and spent just $1 a day on them, $1 in TikTok ads or $1 in Instagram and Facebook ads and showed it to a hundred or a thousand of your ideal customers, People that don't follow you that would never have seen it any other way. Don't you think that's going to do a lot more for your business than hoping that your video goes viral and gets 100,000 views? Let's make our videos go viral with just one to five dollars a day in ad spend. The second thing is people who rely heavily on conversion rate optimization. So there is an aspect that if your conversion rate is under 1%, then yeah, you have to figure out how you get it higher. But if you're in the normal range of between 2 and even 3 to 4%, then let's just do more of what you do. Good, right? Let's just get more people to your store. Let's not try to get a half a percent or a quarter of a percent more. Let's double down on what works. Double down on the pieces of content that get people there to buy. Double down on the ads that get people to buy. This way you're not constantly changing your store, increasing your pricing, decreasing your pricing, and really doing nothing but running around with a chicken with your head cut off, which a lot of conversion rate optimization is. Simply, let's double down on what works. And the best way to do that is through paid ads. And the third thing is people who let people come to their store and never show them another ad. You can have great organic traffic, but you're still going to have people that come and don't buy even though they wanted to buy. I call these people squirrels because they're typing away on their computer, they're about to buy that product and squirrel something happens. Their kid walks into the room, the light turns green. I hope they're not shopping and driving, but something. They get a call on their phone and they get distracted. And if you never show them another ad, 99% of them are not going to come back. And let's face it, abandoned card emails, they don't work anymore. Even abandoned cart sms. Let's face it, our text messages are getting as bad as our email folders. So instead let's spend a dollar or even five dollars a day just showing a highly targeted ad to those people that wanted to buy our product, but life happened and they moved on to something else. The best thing that we can do with these ads is also a bust. Any objections that they have. So if they maybe think our product is not high quality, we can show them the different aspects that make it high quality. If they don't think our products going to arrive on time, we can give testimonials about how quickly we ship and how quickly it arrives, and how it doesn't arrive broken or damaged, or even how easy it is to return stuff. You can easily bust those objections in videos that you pay under a dollar or under $5 a day to show to just those people who came to your website and didn't buy. So those are just three things. They're the three most common mistakes that I see Shopify store owners make when trying to sell more products. And if you want my three step swipe file to implement this system for your business, then drop me a line down below and I will gladly send it over to you.