CRO

Madison Doherty Tipton shows Shopify sellers how to scale from $5,000/month to six figures by skipping A/B testing. Run cheap video-view ads to warm audiences, retarget engaged viewers with winning ads, then hit hesitant buyers with objection-busting videos.
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So if you want to take your Shopify store from 5k months and crack 6 figures this year, then don't do this one scaling technique. See, in this video, I'm going to show you how you can actually make more revenue from your store without any conversion, rate optimization or AB testing. So if you want my swipe file that shows you how to do this, I call it the three steps to profit. Then drop me a link down below and I will gladly send it over to you. And if you don't know me, my name is Madison. I'm your favorite ebay superhero with low key genius tips to help your store grow this year. Like this video right here. So the prerequisite is that you actually have a store that's making $5,000 a month, but you can't seem to crack that glass ceiling of $100,000 or more six figures. So how do we do this? We're going to break down your ad and your product in three different categories. A winning ad and product, A home run ad and product, and a grand slam ad and product. Let me take a baseball analogy to help you understand this. When winning a game in baseball, you can win by a walk, home run, base, hit, or even just getting hit by the pitch. As long as everything is in place, it can be small little outcomes. That's basically what I mean by a winning product and ad. At a minimum, your product and ad combination has to actually make you money. I use the gauge of $1. You might say that's, that's nothing, but let me explain it. It's $1 after you have paid your cost per acquisition, meaning you have paid a platform like Facebook or Google or TikTok to show your ad to your ideal customer. And then you've also combined in any type of costs that you have related to that product. So hard costs, even packaging stickers, whatever you include, you obviously have your cost, even if your customer pays for it. And then you tie it together with your Shopify fees and any apps that you use. And at the end, at the end of the day, when you tie those all together, you make at least $1. Because if you have an ad that is profitable, then we can actually make that work and get better eyes on that ad. That's the number one thing. If you have a $1 winning ad, you simply just have to get better people to see it. So how do we do that? Well, that's in our three step to profit process. So I don't explain that at the end, but I want to cover these other Two categories. The next one is home run products and ads. Home run is simply a little harder to get in baseball. There's not as many of them in a game, meaning there's not as many products that make between 10 and $15 profit after all of those costs are accounted for. If you have a home run product, we simply have to get more eyes to that product. Now if you have a grand slam product, which grand slam is pretty rare in baseball but can still happen, this is upwards of 15 to 20 to 50 to maybe even $100 per product. I'm not talking about average cart value, I'm talking about just a simple product with an ad that relates to it. And with the Grand Slam we have tons of room to get more eye, better eyeballs and also not lose as many people who have come to our store. So what is this three step process that I would give you my swipe file for if you comment down below? Well, basically it is taking your winning ad what you know works and giving it a little fuel to the fire. So we can do this in multiple different ways. Number one, we can take the cheapest way to advertise on Facebook, a video view ad and show this to a wider range of people, anybody interested in our product or the niche that we have. And then once people have raised their hand, they have self identified that they are interested in our product, meaning that they engaged on that video they liked, commented, shared, they went to our page, they went to our store, or they watched over 50% of this two minute video. Then we show them that winning ad, meaning that our winning ad is now going to get better, better people to see it instead of people who are simply just cold traffic, then what do we do? Once people have seen the ad and they've gone to our store, maybe they added to the cart, maybe they didn't, maybe they just viewed our products they didn't buy. So what do we do? Well, if you have the room in your product, if you have a home run or a grand slam product, then let's make sure we don't lose those people. And a lot of times people don't buy for us for a number of objections, the products, they think it's too expensive, they don't think it's going to arrive on time, they don't think it's high quality, number of things. So what we do is then the people who have shown interest, they watched that initial video, they clicked on our link, our winning ad, but they didn't buy. We show them a series of videos, busting every single one of those objections that they might have ultimately gives you reminds them of your product and reminds them that they were interested in it and busting those things that prevent them from buying. And that is the basis of this three step process. So if you're thinking about trying to figure out how in the world you scale your store from 5k to 6 figures, kick conversion rate optimization to the side and double down on what you know works, which is your ad that is making you at least $1, and use our three step process to put a little fuel to that fire, giving it better and more qualified people seeing it. So if you want that swipe.
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