Day 3

Sam. Hey, welcome back to day three of the Fishbowl Friday Funnel Challenge. Today is a super fun day. It is something that everybody loves in our challenges, which is the AI day. And a lot of people say, what does AI have to do with building funnels or building communities or marketing in general? Right. Are we gonna make AI robots now? No, really what the AI allows us to do is allows us to do a lot more with our own capacity as solopreneurs. That's why we make such a focus of this, because it is the reason that we're able to put out as much content as we do is helps us to create these challenges, helps us to funnel hack. And that's kind of what I want to show you guys today in day three of the Fishbowl Funnel Challenge. So by the end of today, you will have an idea of how to use AI for your business. You will understand how to build a buyer and how to craft your marketing plan and how to use AI tools. An overview, we can't go into full detail. We have a whole AI course. But for right now, we're going to give you kind of that 10,000 foot view of, of AI and really the tools that you can utilize to help grow your business and help you with your day to day marketing. So I will say the story though, like I like to tell this story on this day is don't miss the wave. And I relate this Back to in 2020 when I was first getting into online marketing from a traditional like startup business. Um, that's what I did every time I was in college, up to like I was about 30 years old. Well, when Covid hit so 2020, I joined this first online business group and it was ran by world champion barrel racer Fallon Taylor. And she has a very successful clothing line other than being a barrel racer and a rodeo athlete. And she had a, an online business course and it was like a membership and it was really cool because there was a lot of people that were just starting out and one of them, it was like in, in February. So right before COVID happened, she had us do a challenge. And it was a 30 day challenge. It wasn't just a five day challenge. And one of the days was to adapt this new software called TikTok. And Fallon's is also an Instagram influencer. She has millions of followers and so she's like, you know, I missed the wave on Instagram, don't miss the wave on TikTok. And I was kind of like, you know, I got TikTok, I installed it. I'm like, well, these people are just dancing. Another dancer. Like, I was kind of like pulling teeth to even dance at my wedding. Like, that's not me. I don't want to be like, the center of attention. I know. Weird line of work to be in, but. So what I did is I just ignored it. Now, if you're under. If you've seen TikTok now, based on where it was, you know, in 2020, it's completely different app. There's tons of people that are sharing information like this and helpful tips and learn marketing and learn funnels and learn Facebook ads. And the sad thing is, I ignored it. I missed my opportunity. They say in all of these platforms at the beginning, you have a giant opportunity to gain organic growth, right? They want people on it. So they. They encourage people, they give them more shares, more viable reach, all of that. And to this day, I still sit at about 200 followers. So now I'm like, dang, I missed it. I missed that window where I could have potentially grew My. My TikTok following. I could have made it easier to get leads for challenges like this, for people to buy our services and our products. And so when I was in this call, and I've told this story a couple times, where I sat there with. With Andrea Pierre and Dan Heavey and Danny Walsh, and we heard Danny talk about the fishbowl funnel strategy, the one he used to make over $3 million selling fishing tackle in a really, really hard niche in the uk, right? Just carp fishermen in the uk. Not even carp fishermen all over the world, right? Just in the uk. And I. And I really, when I was putting this presentation together, I thought back to this moment, and I related it to AI in a way that I thought back to my time with TikTok. And I could have sat there, I could have said, this is a different funnel strategy. It's not in the funnel hacker cookbook. I've never heard anybody do it before. I've never tried it. Like, nobody. This doesn't make sense. It probably just worked for this guy. And I really. I could have missed that wave. And I think about it now in terms of I could done the same old thing in buri marketing, or I could try a fishbowl funnel. I'm gonna had two choices, right? And truly, if I had listened to that false belief and that doubt, that's why we covered this all on day one. Like, what's holding you back? If I had listened to that, where would I be today? Well, I would still be Looking for a solution, I would still be trying to figure this whole thing out. And there wouldn't be the Talias and the Mars and the Scotts, who use this framework and this method and got their first sales online, got thousands of leads in their first. Made their first dollar online. So you're like, well, why does this matter? Because you're really at a critical point right now. We find with a lot of people in this challenge, they watch day one, they watch day two, they don't show up for day three, and they don't show up for the rest of them, right when they get halfway through this day and they let just, like, the pressures and the false beliefs and everything attack them and stop them. So you can really sit on the sidelines and you can watch it all pass you by, right? This is the same with AI And a fishbowl funnel method and everything else. And everything else that's new, everything that is different than the status quo. You know, you could sit there and you could say, it's not going to work for me. Nobody's going to show up. Why would I even do this? Why would I go through this time? Or really, you can embrace something that is slightly different, and you can embrace a fishbowl funnel method, and you can embrace AI in your marketing strategy, and you can watch what it'll do for your business. Right, as long as you give a little college try. We've seen this time and time again with either the students or our agency clients. When they implement this, they get leads. You may not get the. The 900 leads that Scott got for 200 or the 135 leads Talia got in her first day for $20. But you're going to see progress in your business as long as you embrace this and you don't just sit on the sidelines and let the wave pass you by. So, particularly today, we're talking about AI But I'm going to roll it back to help you build your fishbowl funnel. Does that sound like a plan? Are you guys cool with that? Okay, so what can AI do for you? I love. I love AI in the last little couple months, I really have embraced this. I kind of dabbled in a little bit, but really, thanks to Danny's help, I've gone all in on AI and I love it. I'm gonna show you some of the really cool things you can create. So, number one, you can obviously create your content for me. We were talking about this in the academy the other day. The idea part of it, it's the hardest part for me, like, I can create the content and film the videos and edit them. I have, like, tons of editing experience. I used to edit highlight films for the Huskies softball team. Like, I know how to edit them, but, like, it's that writer's block. It's that staring at that blanket sheet of paper that is by far the hardest part about it. And that's the beauty what AI does. Oftentimes I have found that there are things that are. That are like roadblocks for me. Like, I just can't seem to get over them. AI allows you to brainstorm in a different way. It can help you understand things that you don't quite understand. It can give you your time back. Most importantly, if you start to go down this AI rabbit hole, you're going to see tons of AI apps. You're going to see AI scheduling apps. It'll make your whole calendar for you and create the perfect day for you. Right? Tons of opportunity. Utilize as much of this as you want. It allows you, of course, to do more. It allows you to be more productive in your business. And the thing that I love, it kind of lets you clone yourself. And I can say that kind of. So what I'm going to cover a little, little later today is any type of task that I do repetitively. Like, I have to change AI copy into my own tone of voice. I utilize a bot that I have created to sound like me to do that functionality. Right? We use tons of bots to grab things off YouTube and make blog posts, and even our podcast uses AI to. To summarize it and make a blog and come up with the perfect header for it. AI is all around us. It is now at the point where you, sadly, you can't avoid it. If you. I mean, you could. You could, I guess you just stick your head in the sand and, you know, just hope it passes by. But AI is here. Equate it to, like, when the tractor came out. Gizzle. No, I have a cattle ranch. So we understand. Like, I can't imagine what it would be like to do the work we have to do to cut the hay, to bail it, all of that with horse and buggy. So the tractor was a benefit. The tractor made it so we could do more. The tractor made it easier. This is the same thing with AI that's just for his marketing nerds. Does that make sense? Do you just want to see how you can utilize AI for your business? Okay, so you can use AI for research. Obviously, you can use AI to increase your efficiency. You can use it for content creation, you can do it for product creation. You can even do it for funnel hacking, which I think is one of the coolest parts about it. You can also make AI talking videos. So if you guys have seen, we made this video, it was played in Secrets of Success. It was played for Russell Brunson. It's been played on Funnel Hacker tv. Ben Moots even been knocking down my door. Like, how did you build this? How did you do it? This is a really cool thing, right? We can create characters and stories and this was all created with AI, the whole, the script and the voice and all of it. Like I said, we have a whole course on AI. We nerd out on AI big time. This is the other really cool thing. You can take old photos and utilize AI to not only make them sharper but, but to color them. So I said AI is all around us and it is making our lives easier. But we do kind of have to embrace and we do have to learn a little bit about it so we can fully utilize it to its best potential. Right? And do you want to know something that is really cool? You can create art with it. These are some examples of art that our students have done inside the Monster Academy. Crazy realistic food, monster kids, you know, an owl, a dog, everything. Like gone are the times where you have to pay Getty images for stock images. Like all of this is within our fingertips. And when I talk about efficiency, this right here saved me a ton of time of going through and spending hours upon hours to look through stock photos or stock video. So what tools would you need to utilize to do some of the things like this? Right? Number one, chat. GBT Chat. GPT is our standard. It's the place we love it. It's the place we start with everything and it helps us to create. Up to this point was just written words. So it would create our image prompts that we would take to mid Journey or Leonardo or Dolly. But now that is built in. Dolly's built in. So now it can create images and it can create logos and do different things like that. I love to take my long form content so like challenges like this. And I'll use a program called Opus Pro. It's Opus Pro and it will actually go through and cut the videos down. We also use a program called Invideo. It'll create like descriptor videos and info videos and stuff for us and then ultimately the tasks that we have to do time and time again we create our own bots for. So do you want to build your AI. Do you want to learn how to build your AI? Let me know, Let me know in the chat. So let's build your AI assistant. We're going to talk. We're going to start with a buyer Persona. This is where we start with all of our marketing. We want to know who is our ideal customer and what is special about them. Then we can utilize that to help us find a giveaway. We can do some email marketing. We can do a welcome post and come up with our games and product creations. So if that sounds like something you guys want to do, I will turn it on over to the AI. I'll just move some screens around here a little bit and we will start to build this out. Okay, so I'm going to start here and I'm going to say give me a random business for of an online coach. Okay, so I'm starting with chat gbt just having it create me. Let's see, let me refresh. Sometimes we have a little bit of a few little issues with our friend over here stream while we're streaming list. List me 10 random. I'm actually going to take this to be a niche. We're letting it. It's going to give me 10 different things. I will say I am utiliz utilizing chat GPT4. So this is going to help me. You know, I can search the Internet with this. I can do different things. I am going to be stuck on a limit so I am going to have to watch how many times times I utilize how many searches with this. So what I'm going to do now is I'm going to come back over here and what we're going to do is I'm going to pick. I like not 35. No, not 35. I like number five. So you can stop it. You can change the prompt and it's gonna say hey, great choice. What I'm gonna have it do next is while it's doing this, I'm gonna write this prompt out. I'm gonna say create me a logo for my tiny home. So I'm going to wait for it to be done here and I'm say create me a logo for my tiny home business. Now what I'm also going to do while I have this working here, I'm going to say create me a detailed fire Persona with false beliefs. So what I'm doing is I'm really prompting the AI to to really get into my ideal customer to know their false beliefs, to know their pain points and I can say you are a marketing Research expert. Now while this is going I can go over to another program called Mid Journey and Mid Journey operates inside of a Discord server. So I'm going to do you always start Mid Journey with a prompt that says imagine and I say a tiny house rental program. And what it's going to do is it's going to put, it's going to start its little process. Now the other thing I'm going to do is I'm going to go over here to a program called InVideo AI I must say try it. Of course gonna have to log in. If you didn't have an account, you of course would have to create an account first. Okay, we got it. See it's making our little tiny homes over here. Go back to my slides ChatGPT. As you can see it is making a highly detailed buyer Persona for somebody who would want to come to my tiny home course. So what I can do now is I can say create a giveaway and give me 10 different ideas for that would attract and I can refer to her by name. I think it was Emily. Emily Green. We want to attract not attack to my tiny home rental side Hustle online course. And what's gonna do is it's going to tell me the tiny home starter kits. The package includes sustainable living essentials like solar power chargers, compostable compost, compo composted bowl kitchenwares, eco friendly cleaning products, a design consultant, a year subscription sustainable living magazine, weekend stay at a tiny home workshop pass for a tiny home builder skill garden kit for small spaces, interior design, ebook collection, access to exclusive webinar and a journal. So I'll say I like 1, 2, 3, let's say 8, 9 and 10. Now write me a video script to promote this giveaway. And while it's doing that I'm going to what I'm going to do once it makes that video script, I'm going to go over here to in video and I'm going to start with grabbing this part right here. I'm going say is my ideal customer plot that in. See I still have a few credits so I may have to delete some of this so I make sure I have enough space for my script. Okay, we're going to go back over here to our script. We're going to scroll down and I'm just going to copy this. What I can do over here is I can go to script to video and I can paste my script in here. Background music can be upbeat. And now I can go through and go generate video. Now If I was this person that had this course and I had a whole bunch of long form videos, maybe I'd done some teachings and different things like that. You go to a software called Opus Pro and I could plop in that URL that I had for that teaching. And what it's going to do is it's going to come through and it's going to break up that hour long video into all these different clips that I could utilize for social media. So now I think I'm going to have probably 20 to 30 clips here. All I got to do is I can change them up, I can export them, some I may not love, some I may not like all that much. And this would give me a whole bunch of posts that I can make on social media. I could also schedule them, do a whole bunch of things like that. The other thing I can do over here is on back to chat to Discord for Mid Journey. I could say imagine a landing page mock up for my tiny home course so I can have this go through and give me some ideas on my tiny home course how I can lay it out. I could do all that and then I would just come through and build that in clickfunnels. Let's check about back over here to in video so we have tiny home enthusiasts. It is going to be inspiring and I'm making it for YouTube and what it's going to do is it is going to take a few minutes here and it is going to analyze this video and it's actually going to put a whole video together utilizing stock footage from like istock and different programs. And it will actually when I export this, if you pay for the the version of it, the premium version, it's about $30 a month. It will actually give me the rights and the license to that different software. Now this is different than what we do in our talking like our secrets of success video. But this is a great way to give you something to put on your thank you page or your landing page. And now we go back to Mid Journey. You can see it has given us a mock up of a whole bunch of different websites. So this could be our funnel hub or this could be our landing page for our course. If I go back over here to ChatGPT I can also say now write me a Facebook add copy for my giveaway. And what it's going to do is it's going to utilize this to attract my ideal customer. So live the tiny home dream and win big with our tiny home harmony. If you remember it pulled Harmony from up here in the logo. So it's going to say, because I told it what I wanted to have in for the prizes. So I have my Tiny Home starter kit, Tiny Home design consultation, a year subscription, the ebook, the webinar series, and the journal says, enroll in our course. Take your first steps. Now, at some point you have to remember that AI is not perfect. It is not. So like it's saying, enroll in our course. We would want to change that to join our giveaway. To win all of this, you do still have to go through and proofread a lot of this content so that you make sure that you don't have incorrect things in here. Let's go back and check in on our video. Wait for our video to load, give it a few minutes because we're streaming here, so I think it's lagging a little bit. So as you guys can see, in just a period of about 15 minutes, we have already created the logo, we have the name, we have the giveaway copy. We can also then next we'll go through and have it write the email and we have a video. And the whole reason this is lagging a little bit is just because I'm, I'm streaming and trying to have it pull this from the Internet. But normally this is just a really smooth video. I can export this. I could put it, let's see, go export video. My computer is saying way too much work. And so obviously I would want to export, I would want to, you know, obviously, you know, pay for the subscription of it. But so it's going to go through and, and like I said, if, if we weren't streaming at the same time, it'd be a little smoother. Obviously it would be just. We've done these several times. It'd just be a normal video and it's going to go over it. And I could upload this to YouTube and I could put this on social media. Okay, now back to chat. Gbt. I can have it say use. I can have it come through here. And it knows dot com secrets, it knows all of Russell's books. So I can have it say, somehow we got unmuted, somehow we got muted there. But as you can see, it knows dot com secrets, it knows Russell's frameworks, it knows like here it is writing the outline of the emails. But I could have it come through and ask me what it needs in order to write a really good email. Now the one thing that I love to do is I love to go through in like what we would call Funnel hack a competitor. So now obviously there's probably not a lot of other small tiny home people that are doing a giveaway. So let's see. List me 10. Well, let's see if it even finds 10 competitors for my course. Okay. Tumbleweed Tiny House Company, the Tiny Life Tiny House Builders. And I would assume that this is the website is just tumbleweedtinyhouses.com go to. So I can have it go out. Because I'm using ChatGPT4. I can have it go out and it will actually search the web and it will go to Tumbleweed Tiny House's website. It's going to say it uses high quality images, it provides detailed information, different models, interactive like 3D tours, educational experience, blog serves as a resource. Now I can also say like write me a newsletter for my tiny home giveaway. So I think you guys are starting to see what all we can do here with AI we can do 10,000 different things here by just giving it a little information, playing around with it, knowing what it is, you know, just like testing it, trying to say like if you don't think it can do something, ask it. You can ask it. Do you know the perfect webinar framework? Do you know whatever X, Y and Z? Do you know Pedro Adeos challenge framework? It is amazing what this thing knows. And of course utilizing something like mid journey we can have a good idea to create our website. Now the other thing we can do is we can come over here and we can have it write us an ebook or create a lead magnet or different things like that. Now I told you guys that for tasks that I do repetitively, I have created my own bot for. So here's the one problem with AI is it often doesn't sound like us. It doesn't sound like our tone of voice, it doesn't sound like how we talk. It doesn't. Sometimes it uses words that are too big. So what I have done with ChatGPT4, you have this ability to do this. I have gone through and created my own bot. You can see over here we have the storyteller bot, we have the script scribe. I make it clear. Another storyteller bot, dog jokes, 15 minute marketing challenge helper. All these, right? These are all bots that I have created. And what I can do here, what I have done is I have uploaded a whole bunch of stuff that I have either written or transcripts of YouTube videos. So it understands my tone of voice and what I say. What I'm doing now is I'm having it rewrite that newsletter so that it sounds like me. It's not sounding like the same AI stuff that you hear all over the Internet. This is by far one of the keys and one of the big things that will change your ability with AI like so you won't just sound like every other AI platform that are out there. It gives you the ability to come through here and really utilize something that you're going to do a repetitive task over and over again. Then, then create a bot with it. We have, you know, a thing that's called Caveman Talk, which is a framework from McCall Jones and in the way that she talks about charisma and how you should not read from scripts. So I always struggle with that. So I'm like, well, I'll just create a bot for myself that takes a video script and it puts it in Caveman talk, which is one of her frameworks. And basically it's just like cutting everything down to sound like a caveman did, you know, would say. So you have a script, you have some prompts, but you don't have something that you're going to read. It's just simply a reminder. So obviously what this has allowed us to do is allowed us to increase our efficiency. It also allows for, say I have a virtual assistant to come in here and now they can create an email in ChatGPT, come through here and use my tone of voice, get a really good understanding of how it should sound like me and what I would say. And I could be like, if I had this, you know, fine tuned, I would be like, okay, cool, like I'm, I'm good with you sending that. That allows us to kind of clone ourselves in this way. Is, is how can we do things that don't directly need our input or could be expedited and could have somebody else help us along the way to clone us is utilizing things like creating our own bots. And it's really pretty easy to do this as long as you have chat GPT4. It's the only caveat to this, I think we're going. We go to explore create a Chat GPT. You come in here and you say whatever you want it to do. It's going to ask you some questions, it prompts you, you come through, then you're going to play with it over here in the playground. And when it is to the point that it is up to your liking, you can publish it. You can publish it for yourself or for everybody or just anybody who has a link. So this is a really cool thing that has really changed the whole way that we think about our business and the way that we do marketing because we can utilize Chat GBT to help us to create our ad copy, to create our emails, to create our landing pages. I could even say write me a hook for my giveaway and this will come through and it will write me a hook. I the one caveat is if you're using chat GPT4 with the limits on it, I would encourage you like if you're looking for a hook, have it list you 10. Right. It doesn't, it doesn't cost any more for it to do, I think upwards of like 6,000 characters to have it do that. And it only counts as one search and one hit. So you can utilize things like have it make you lists and have it give you options instead of just having one and being like, I don't really love that one. And then you have to go through and now you have to rewrite it and so on and so forth. Because there is a limit. It is 40, I think in three hours. So you just want to keep an eye out on that so you know how many you're. You have gone through. And it's just going to say, hey, you got to wait a couple hours till you can come back and redo the next little bit of your, of your, your list, your, your prompting. So hopefully that gave you guys it's. I know it was a fast, crazy, hectic journey into AI. So your homework for today is to utilize one of those AI platforms and tools. Oh, I should say you can also come through here and go list me 10 games I could play in my group for engagement. You can ask me to do things like this. You can ask it for post ideas, you can ask it for hooks, you can ask it for viral videos, you can ask it pretty much for anything you would need for your business in terms of marketing and resources and all of that. And remember since we started way up here at the top with our, our buyer Persona, it should, everything it should do should pull from that and should highly attract this ideal customer. And that's one of the things, sometimes you got to remind it of that sometimes you might want to say, hey, I got to make sure this really attracts Emily. I want to make it irresistible. What kind of social posts I say list me 20 viral short video looks that are irresistible to Emily. Right. A lot of our marketing, we want to make sure like it is just a strong call out to our ideal customer. And as you can see up here, it, it gave me 10 different engagements. So it's like a viral virtual escape room, scavenger hunt, photo contest. Would you rather gave storytelling rounds, DIY challenge, book or article club? And now down here it is turning a school bus into a luxury home in 60 seconds. Five items I ditched when I moved into my tiny home. The best mistake people, the biggest mistake people make when they're downsizing. Downsizing how? I built a tiny home with zero construction experience. We obviously want to. We'd have to go through these we'd have to go ones that made sense. And I could say rewrite so that the call to action is my giveaway. And you can see now it's changing it to include the call to action be my giveaway. Watch school bus transform to a luxury home giveaway. This is five items. So you just got to play around with this. Sometimes it's going to prompt you different things. Sometimes it's going to be out of left field. Some things are not going to 100% make sense. But this is a great spot instead of staring at a blank screen to actually help you. So what I want you to do, I want you to come through, utilize one AI tool and post your results. So if you're going to create your buyer Persona on ChatGPT, ChatGPT is probably the best and the easiest place to start because you just have to create an account mid journey. Obviously you got to set up a Discord server. And remember, you can also have ChatGPT if you have four come up with images for you. You can utilize Dolly inside of it so it can get me an image of a tiny home. Once it's done with my my 50 rewriting my 50 hooks in here, it'll come through and it will actually make me the image for my tiny home. It'll also come up with your hashtags for social media and come up with your social media posts. I mean this thing can do everything for you and it can be your virtual assistant if you take the time for to learn it and for it to learn your business. As you see, it's a pretty cool image of a cozy, modern tiny home. So utilize this, go back through this training, watch it again, watch the different things that we came up with in it and find one thing, one AI tool, utilizing it and post your results. There is no Q and A today for vms or we will have our last Q and A of the three on Thursday. Maybe if you twist my arm, I'll have a special one on Friday. But take the time, utilize one of these AI tools if it is ChatGPT. If it is Discord using Mid Journey, I would highly Recommend Start with ChatGPT. Create your buyer Persona and go from there. Truly understand your your buyer, their motivations, their pain points, their false beliefs, that internal dialogue that they have going on inside their head so that all of your marketing material can come from that point. And when we really can speak to who our ideal customer is, it'll change everything about our marketing and really they will then turn resonate with our marketing efforts and what we're putting out there. So that is your homework for today. Go through and use one AI tool and then post your results in the group and let me know what you created with it and I will see you guys all tomorrow. Remember, tomorrow is all about traffic. How you can get leads to your business into your giveaway. And remember it is the best lead magnet we have found that we have tested a lot of them. So I will see you guys tomorrow and we'll do traffic and then we'll do our last vim session. Have a wonderful day.