Make More Money With Your Store

Do you want to know the secret to making more money with your e commerce store? Well, in this video, I'm explaining to you how you can tap into the potential of videos and Facebook ads to skyrocket your store to six figures. And if you want my free swipe file, that's going to explain this strategy. So you can create videos that get 500,000 plays and 1500 link clicks, then drop me a line down below and I will gladly send it over to you. But before we get started, I want to introduce myself. My name is Madison and I help Shopify store owners that are stuck at around 5k crack six figures using video marketing and video ads. So like I said, in five minutes I'm going to show you how you can make more money with your store using the power of video and Facebook ads. So let's dive into it to make more money. I'm not talking about doing conversion rate optimization or AB testing or downloading all those apps that don't really work. Instead, we have two ways that we can make more money as store owners. So obviously they're going to seem like. They're going to be like, no, duh, right? It's either you have to get more traffic or you have to lose less people. But in reality, it's easier said than done. So how do we get more traffic? Especially if you have a limited budget and you can't just throw thousands of dollars at Facebook ads. No, I'm talking about a strategy that you could use for as little as even a dollar a day with this. Right? So what I love to do is I love to create a mission story video. It's not a mission statement, but instead it is more the story of your business, of your brand, why you created your store, why you're so passionate about it. Think about this more as a mini movie than as an ad. We use this to qualify people before we show them our most expensive ad, which is our conversion campaign. So once people have watched a percentage of our mission story video, think about this as like 25% or 50%. We're running that as a video view campaign, spending pennies a day to get people to see it. Now, when we go to our conversion campaign, we have a lukewarm audience. It's not a totally cold audience of people that are just hearing about us for the first time. No, we have people that might already be fans just because they watched our story and they connected with us. So if we're talking about getting more traffic, we have to figure out how to get more traffic. For the same amount of money, which means our ads have to perform better. And the best way to do that is to qualify your people first by having them watch a percentage of your mission story or, or a different video about your brand before you show them that conversion campaign. The next aspect of this, and this is specifically, if you're running 90% organic social media traffic to your store, you have to have some type of retargeting. And let's face it, that doesn't work by just running social posts. We have to actually push out content to people who have gone to our store but didn't buy. I love to use a concept called called response reels. Think of them like their TikTok videos, their Instagram reels. But we use a specific strategy when we create those videos. I call it Objection busters. Basically think about why somebody didn't buy your product and make a video about it. It's amazing if you have these comments like, what's your return policy? How fast does it ship? How what quality ingredients do you use? Are you GMO free? Like all of those things that people ask you, you make videos about them and you don't just post them to social media, praying that that person's going to see it again. No, we actually push it through video ads and specifically reach campaign ads that are spending a dollar a day just showing it to people who have come to our store but not bought. So like I said, when you tap into using your mission story, your brand's mini movie with your already winning ad, and then piling on your response reels at the end, you can actually spend the same amount of money and have a higher conversion rate and get more people back to your store and more people believing in your brand than just simply running that cold conversion campaign. So if you want my free swipe file that talks about this process, then.