Monster Sunday Briefing

Madison Doherty Tipton and Danny discuss the fish pin funnel as a high-converting lead strategy and how to combine it with Russell Brunson's linchpin model for recurring revenue. They announce an upcoming paid training called Unlock the Fish Pin with guest experts and a funnel giveaway workshop.
Chapters
Sa.
We are live. How you doing?
I'm doing good. How are you doing?
Doing good. It's a little bit choppy, the Internet. We have some crazy electrical storms right now and thunder and stuff. So hopefully that doesn't much impact on the stream today. Hopefully folks can see us and, and hear us. We should be in a bunch of different groups and places, right?
Yes, yes. And as you can see over my shoulder, all of those are orders to go out for softball sticker club and the golden sticker, which all comes from this crazy fishbowl monster fish pin concept.
Yep, without a doubt. And we've been having some fun with this over the last few days in the fishing and in a couple of other different niches. And after this, we will be in the academy group doing our weekly intel briefing. But before that, we just thought we'd pop in, see how everybody's doing. Let us know where you're logged in from in the comments. Let us know if it's sounding good. Big shout out to Loris. Looking forward to speaking with you in the week to come. Happy Sunday, everybody.
Yes. Monster Sunday briefing.
Without a doubt. Without a doubt. And it's. It's dangerous. Anything could happen. Drinking coffee. But look, we are a couple of weeks away now from Funnel Hacking Live and we do have something special coming up. Just as Funnel Hacking Live finishes and they've even added new speakers to the lineup, there's like extra speakers starting to appear.
I thought that was just us adding extra speakers to our lineup.
Yeah. So Perry Belcher has appeared on the Funnel Hacking Live lineup as well now. So if you're there for a few days in Orlando in sort of like two weeks time. Two weeks. Today we fly out and we will be. I think we would have landed by now, but definitely would have landed by now. I think I just landed. What time is it there?
It is one o'. Clock. Talia wants to know, is that a monster hoodie?
The monster. We have monster hoodies, right?
No, we don't have. I have monster hoodies. We can't afford to sell these. We're working on that. We're working on the process of getting a monster wholesale connection. So. Because like if we were to make these and ship these, it would be upwards of like 60 bucks. And I just don't feel right doing that.
You know, that's like the going right for a hoodie, right?
Oh yeah, no, I know.
49.99 British. If any of our loyal monsters who are in our academy want a hoodie and you're prepared to pay the cost of the shipping and the Madison's time and the effort, then I'm sure we can fix that. Messages on your slack. Right. So yeah, if you're not in Monster Academy, all of our monsters get access to slack and hopefully we can solve any problems in slack. So tell you hopefully everything's good. If you want the hoodie, just reach out in slack and I'm sure we'll figure out I want the hoodie. Madison, you have to bring this stuff.
I'll bring it. I'll get your size and, and that's one thing that's going to come in. I guess we'll talk about that in the academy group because that's, that's a thing for them.
Yeah, yeah, without a doubt. So look, we had a monster up there and I thought we'd just kind of run through this again real quick just to remind folks what's going on at our fish pin event. Right. And where this has come from.
We have some, we have some exciting announcements so they have to stay tuned till the end.
Yeah, without a doubt. So we talked about these insane opt in rates and this is kind of working. But we're also seeing folks in our academy now having some good results with the fishbowl funnel, inviting people to win prizes, getting them into a group, nurturing them and then, and then starting to make offers. Right. And we've done so a bunch of crazy training. And we went through this the other day. We showed the monster box which we, we gave away. Right. So we gave away the monster box. Have you got the monster box in sight? Is it available?
No, it's way over there.
But it's way over there. But it's got a big bunch of swag in it. Right. You can see it on the screen. And we've got boxes with, with monster tape with monster swag. And it's amazing. Right?
And those were little monsters on the tape too.
Yeah, monsters on the tape. We've been getting the same results and you can see there, Madison's sending out orders for softball stickers and we've won two comic club awards with it. And it's great to see people having a shift in, in the mindset and the skill set and taking action with this stuff. Right. So it's definitely been a worthwhile exercise. And in 30 days people are having a big bunch of impacts and doing a big bunch of stuff. Building funnels and doing lives and getting leads. And we've added another thing, the live sale training we did the other day. We've got had some of our Monsters winning things over quite a few of our monsters winning things. Right. Even Click Funnels have built a fishbowl funnel which has been like real cool. And you could check the URL and it even had the word fishbowl in it. And that's super exciting. Lots of exciting stats and numbers and like, you know, it's worked for us, it's worked for those guys and it's working for other people as well. And we've been moving forward through this. These are the same slides from last week, by the way. Right. So we've figured out there's some elements that we didn't include in the challenge and we've been working really hard on this. And you know, you might have seen the, the funnel club that we've been doing as well. We've been testing a lot of stuff. Right. And we know that ClickFunnels in particular, ClickFunnels 2.0 is developing in amazing ways. And if you are at Funnel Hacking live, which is 27 through 30 of September, we're going to be there. You know, everybody's going to be there, right. If you're not going to be there, you've still got two weeks to figure it out. And ClickFunnels 2.0 is developing in some insane ways now. I can't tell you exactly what it's going to look like in two weeks time. All I can tell you is it's going to be like, better, and I'll probably get shot for that. Right now you can actually see some things starting to come out through the cracks that I'm sure weren't intentional. But if you've got the Lynch Pin book, there's actually like a thing that's been printed in there that possibly shouldn't have been printed in there. And people are starting to see it and starting to ask questions and I can't confirm either way. But there's at least one thing that's been printed in the Lynchpin book that people are asking questions about that probably shouldn't have been printed until this thing was done. And I'm not saying anymore. Right. There's also a few things that have come out from Russell by, like, accident, and there's also a few things that have come out from other members of the team. I'm staying typed, but Funnels is, is developing and advancing and Funnel Hacking Live is kind of going to be the place where all this stuff's going to drop. But we're the medicine, right?
Yes. And even if you're just gonna Grab your ticket. Now, we don't get a commission off this, Right. Danny doesn't have a quota of Funnel Hacking Live tickets he has to sell. But if you can't make it there, but you just want to grab access to the things that are going to drop, it's worth the money.
Oh, that. Without a doubt. Just get the ticket to get the access to everything. Because the. Usually this, this happens all the time. I've been to Fun Lacking Live twice, and every time they give you stuff there that doesn't come out to the general population for. For months. So even just having the ticket and not going, you know, you get a big bunch of bonuses with that if they're still available.
I don't think they are.
In fact, I'm not even sure that tickets are still available. You'd have to go funlockinglive.com and check it out. Right? Because this is like down to the wire. And after the thing that Steve Larson did the other night where he showed how to. How he kind of hustled his two grand to go to Funnel Hacking Live, that was like some epic training, right? It was like two hours he was still on, and it was like midnight UK time. I was watching this thinking, man, so many gold nuggets dropped by Steve Larson in that. In that presentation. If you didn't see that the replay is up, you can go and check that out. There's a replay. You've probably been emailed to death. Let us know if you've been emailed to death by Steve Larson. Right. But now Fun Lacking Live, you'll notice Perry Belch is actually on that picture. He's actually. Oh, yeah. And he like, did we even notice that last time? But now you, now you know he's there. And even if you don't attend, you will get access to some of the stuff. And I'm sure there are bonuses and this, this, that and the other, but you need to kind of be in the room, right? So look, the theme of Full Hacking Live is, is the linchpin. And we've been working on some stuff with this, this linchpin model. Right. And this is basically how to get recurring revenue into your business. And we spent some time actually linchpinning, that's the word for this, the monster Academy, the monster marketing hacks landscape. Because it kind of makes sense that, like, we're here for a while, Right? Right. Yeah. We don't. We don't just want to, like, do a challenge and then that's the end of it. We kind of need to pay, like, the bills going forward, and every business does. Right. And I actually saw something. I'm gonna send it to you now, Madison, and I don't know if you could share it on your screen. Just let me send you this thing. I'm gonna send it to you on Facebook.
Okay?
Right. Because that's how we're gonna have to do this. Let's see if you've just. You should just have a. An image in your Facebook. Have you got that?
No, not yet. But I have something else that I won't show. I'll save it for the Academy.
Oh, man, I'm not sure about that. I should have sent you this. This thing to your face.
I got it. Do you want me to show it?
Yeah, yeah, yeah. So just bring it, put it on your screen if you can, and I'll bring on your screen wherever you are, add to stage. So this is the lynch pie, right? So you. You just change the. The end to the e at the end, right? And you've got the lynch piece, which is crazy right now. I'm not sure our pie is even a thing in the U.S. yeah.
Oh, yeah, yeah. If you ask my husband, yes. He thinks pies are the only. The premium of the desserts landscape.
So, yeah, this is. This is a savory pie. Oh, so this is like, you. You like your steak mince, like your mince meat pies in gravy, right? So this is like, okay, these. I'm thinking. I don't know where the shop is exactly in. In town. This is in. In our town. Right. This is on some website that pops up early. But these guys have been selling these pies, this like, minced beef gravy onion concoction. And it's like, you know, you kind of do the mints through the. The minster, and it goes real fine, right?
Yes, yes.
So you've got this going on in this gravy with it, with this awesome pastry. And these guys have been there since like 1914 or something. Ridiculous, right? And these guys have been, like, going crazy with these things. And this thing's popped up in the news today that they're actually now doing a subscription service, right? And it's ten or a month and it's rocking, right? So that's like, I don't know, 14amonth or whatever it is, right? So you pay 14 bucks a month, and I think you get a box full of pies a month.
Yes.
Right. Now, people queue around the block anywhere on a Saturday morning, and they used to wrap these Kind of pies up in like an old newspaper, you know, like in the old like they do the fish and chips, right? So if you're not like you, you get it. So. And I'll tell you, same pies are the best. Some, hahaha might meet pie. So yes, of course you can have the, the dessert kind of thing, the cherry pie and the apple pie and all the rest of it. But these guys, you know, and there's a thing called a butter pie which is like sliced potatoes in like a buttery like with onion and stuff. And it's like, it's great, right? We live in Lancashire, what we're supposed to do. But this thing was quite funny and I sent it over to James Kuran who's like Mr. Linchpin and I'm like, dude, we've got the lynch pie.
So is the Mif key just a free sample? There's no miski because technically if we're going to go with that model and we're going to relate this back to Costco, the samples you get at Costco are the most amazing free gifts ever. And it's a subscription service because it's a monthly subscription.
The. The linchpin is all around us, right? Yes, the linchpin is all around us. So what these guys have actually done is a dramatic demonstration by making pies for the last hundred years. And no doubt they've got everybody test, you know, attest to that. But they've actually now created this continuity offer, right? So every month you pay attender every month on your direct debit or your card or whatever it is, it comes out of your bank and then every month you collect your box of pies. I don't even think they ship these things. You just go in there and you get your pies, right, which is kind of cool. Now what that does is it adds an ability to project your cash flow to that business, right?
And it lowers your cost per acquisition because you're not going to have to acquire new customers every week.
Without a doubt, without a doubt. And look, the community where this pie shop is located is, is a lot of people moving in there now from like Eastern Europe. Lots of folks moving around the country. This is like the lower cost housing in town. So you get a lot of students moving in. And we've got one of the biggest universities like that people come to from all over the world, right? The University of Central Lancashire's best. Where I live in this, this thing's huge. And because the accommodation is so cheap, folks are moving in There. And a lot of the folks, you know, 100 years ago are no longer around. Right, right. They've gone. They're either very, very old or they've gone. And the families and whatnot. You know, there's so many other places that you can buy food from these guys. I think probably thought, well, look, how do we make sure we can sell a number of pies every month without having to keep fishing for new customers? And that is kind of the linchpin applied probably without those guys even knowing it. Unless, of course, they've read Russell's book, which is a possibility. Right. I think, you know, like 15, 000 copies or something ridiculous at the last count have been sent out of this book. And you see folks all over the world with the linchpin book. Right. If you don't have the linchpin book, you can get it for free. You pay the shipping if there's any left, and send it out to you read it. And it's got this model in it. And what we've been sort of toying with Madison, right, is the fish ball and the lynch pin. Hence, like, we've not got the lynch pie, We've got the fish pin. Right.
Right.
Whichever way you cut it. It's about combining the power of the. Probably one of the best lead magnets that I've ever seen and one of the best. It's kind of like it's common sense, but it's not common sense until you read it in Russell's.
Yeah, I mean, I. I think it's. It's more the fact of people just going with the status quo. Like. Right. Like this is how we've been told to run online businesses, to market to people, is you're gonna do a lead magnet to a webinar and then you're gonna pitch them a course.
Yeah.
And I mean, that's. That's been the. The theme for as long as I've been in it for three years. And I know you're gonna say it's been the theme for the five or ten plus years before that.
Without a doubt. Without a doubt. And, you know, sometimes it's easy just to say, well, that works, and just get on with it. Right. And there's nothing wrong with doing, you know, a webinar or. Or a challenge even. You know, challenges are starting to come to a point now where people are like, oh, dude, you know, challenges are done to death. And it's like, well, not necessarily. If you do a good challenge or a good webinar or have A good lead magnet. Or have, I don't know, a free plus shipping offer. Right. All of these things will work to your audience. Hi, Laura. But the thing is, I. The linchpin kind of just adds that icing on the cake. And I've actually sat there looking at, like, access, right. To a big bunch of the new stuff that's coming inside the clickfunnels. And I know people. I'm not gonna tell you what these things are, but I'm looking at this stuff thinking, you only need one of these things. Does that kind of make sense?
Oh, 100%.
So.
And I know we're gonna. We ride or die for clickfunnels, but I've seen a little sample of what's in there, and it. It is. It is amazing.
Yeah. And, you know, these things are only as good as you. It's like the AI, right? They're only as good as you. As you make them. And I've currently got a thing in my diary that says, used your damn AI subscriptions. Because every week I get a ping on my, like, Amex card saying, you know, you've paid 5.99 to did. You've paid $12 to 11 labs, and I still haven't used this thing. I put 40 bucks to munch or, you know, all of this cr. I'm as guilty as. As you guys if you don't use this stuff.
Thanks for the reminder. Actually, I need to make a note.
Yeah, you need to put that in your calendar because it's like, you've got all of these things that you subscribe to with this, when they show you, oh, I could do this. The linchpin is one of those things that you kind of need to do. And I know where all this is going to a point. And I know there's more stuff. We was on some crazy meeting the other day, and they were showing all of this stuff, and it's like, whoa. Right? But the truth is, you are one funnel away. But that might be the fishbowl funnel, and that might be it. That was my funnel.
Yeah. And I think that's why, like I said last week, we've. We've taken some of our monsters kicking and screaming through to launching because that's the thing. Like, if you never iterate, if you never launch, you can never iterate. If you never iterate, you never figure out what works, because you might not know. Like, it. Maybe it was the lead magnet funnel, or maybe it was the webinar, but you didn't launch it. Or, like, I'M guilty of it. I did it once or twice and it's like, okay, nobody's coming to that. And it's hard. That's, that's 100 hard. When you, you have a first webinar, you're so excited, nobody shows up, right?
Who, who watched the. I know Sandy's here and Laura's here and Talia's here. Loris as well. Who watched the live selling webinar that we did the other night for folks. We did that on every group, right? We did that on like Wednesday night, Thursday night. And the whole point of the live selling webinar is that you go on your Facebook Live and you present some product and then you can hold up, you know, a piece of paper with the deal on and say, hey, type the word deal, whatever it is, and it sends them an inbox, right? That alone could be your funnel because it's still technically a funnel, right? They still turn up, they're still going to see something, they're still going to give you the, the name and email and stuff. You're still going to ship them some things. Because I keep coming back to this, you know, poorly drawn railway line or train track between stations and your station is basically opt in to thank you. And the train goes over a period of time on this journey, you know, and then from there you might be going, right, well, this train goes to webinar, right? That's like how I see it now. But some folks who are just in the beginning, they do believe that you've got to have a $7 product going to a $27 product, then to a 297, then to a 497 and then to the high ticket and then to this next thing and then to this next thing. And that takes time. And then you've got to get them in here and then you've got to send them five emails and they follow it like verbatim or verbatim, however you say it, right? To the letter, right. Used to get the CDRs, they were called verbatim CDRs, right? And you're like, oh, it copies it. Exactly. That is what Russell set out IN.com Secrets 10 Years Ago. It's ClickFunnels 9th birthday. 10th birthday. Nice. 9th birthday on Saturday. I think that we're at funnel hacking live. The sat. I think the day we do the thing, I think, or when is it. When is ClickFunnels birthday? Just let me double check. I think it might even be.
Well, it would have to be the 10th because they didn't do Funnel Hacking Live before they started the company.
Yeah, quite.
So it's this, the ninth funnel hacking live, right?
Yeah, Ninth funnel I can live. And I think looking at the. Let me look at the calendar. So we've got this stuff in there. Clickfunnels birthday is the 23rd. So it's the Saturday coming, right? So it's the Saturday before Funnel hacking live is the 10th birthday. And that book came out within, you know, a short period of time, right. Of clickfunnels launching. And in that book Russell set out the, you know, the value ladder and the, the Seinfeld sequence and the saw Popper sequence and this concept of, of ascending folks through your, your business model. Right. And I've always kind of seen it in, in that way. But when you start to look at it as you're moving people on these different legs of the journey using the pages and click funnels, the funnel is a lot more than that. The very fact that you're watching this video now means you're in a funnel. Does that kind of make sense? So if we tell you something at this juncture now or give you a T shirt or whatever, it's like you have been funneled towards the next destination.
In our plan.com secrets came out April 2015.
There you go. So it's been a while, right? Yes, it's been a while. So our funnel are one funnel away. That worked for me and worked for Madison after like banging were heads on brick walls for a long time. Because look, if I go into my classic account, into Clickfunnels classic, I've made 540 funnels in clickfunnels Classic. No joke. No joke, right? Isn't that like crazy?
Yeah.
How. I don't know. How many is that, is that, is that a good thing? I don't know. Is that a good thing or is that a bad thing or is that just crazy? But until I found the fishbowl funnel, none of it clicked. It's like I just had funnels but I didn't have the click. That makes sense. So you can see down at the, down at the bottom there. It's like 540 funnels. Where's the thing Screen. Right. You see it down here? 540 funnels. And I've got all sorts of crazy things on there. Some of these are just order forms for our events, some of these are recurring revenue things. Some of these things have not been launched and it's in a jumbled up order right now. But you know how it works, right? So when you edit a funnel in one category, it's like moves everything up to the top, but there's still 540 like funnels in there. Now I've donated a big bunch of money to the teacher ad or whatever it is, and all of these funnels have probably had people in or, you know, they've, they've done something. But it was that one fishbowl funnel that was the, the one funnel away. Right. And if you combine that with the linchpin, which is, is not a new thing as we've seen, you know, you can have the lynch pie. Right. So getting recurring revenue is always being a thing, but it's just not being spelled out in the, the Brunson way. And. Yeah, it's like now that it has go.
Yeah. Which is interesting because Dan Havey and I were talking yesterday and he actually has Russell's. One of his early, early programs called Micro Continuity. And it was on like a little tiny MP3 player.
And.
And it's the same concept.
Yeah, I think.
Does Danny have it too?
I have the, the MP3 player. If it's that one, it might be a different one.
It's not the funnellology one. I'll send you the video.
Oh, Dan's like been doing this stuff for even longer, but they actually started sending out these MP3 players with a big bunch of. This was the marketing in your car podcast and all of that's on this crazy little MP3 player. And you could like literally binge that. I've got all sorts of weird and wonderful stuff, but I know Dan's like deep in this stuff. Right. It set out in the Russell Brunson way. And when you start to see that this like, people are popping up all over now. Everyone's like, hey, who can build me a linchpin funnel? And. And James Karan's like, yo, I'm perfectly positioned to, to, to do this. Right. I've been, I've been like planning this thing for a long time. I'm not sure that James can single handedly build everybody's linchpin funnel. Right. But the thing is, the linchpin isn't one funnel.
No. And it's really, it's a, it's more a mentality, honestly.
Is it a way of doing things? Yeah. Is. It's not actually a funnel, is it? This is the thing. So people, you know, build me a linchpin funnel. It's not a funnel. Look at it. Right. So clearly it says challenge or webinar paid challenge or call center or Events, continuity, offer. It's like these things all click together, almost like a bunch of railway stations that are all interconnected by various tracks.
And.
And you can get to different levels, different stations, by following the tracks in a different way. So you might come in from a challenge, or you might come in from an event, or you might come in from a webinar, or you might come in from the call center, but all roads lead to Rome, right? They're taking you on this journey up that value ladder to different levels of not only value, but continuity, recurring, revenue. And when you see. Sometimes when you just, like, it's amazing the stuff that Russell just gives, right? And. And just to, like, you. Everybody's kind of following Russell Brunson, right? You know, of him. And he's like, obviously, he's done so many amazing things for all of us here right now, but when you see it spelled out in this way, and if you go for, like, in live, you're going to be like, whoa. Again, you can only do as much with it as you do with it, right? And you might just focus on the attractive character flywheel for the next four years, you might just focus on the challenge. But when you start to put all these pieces together, and we very quickly assembled this stuff for the Monster Academy and was like, well, we've got this bit, and we've got this bit, and Madison made the box full of stuff. Is that the most incredible free gift ever? It's an incredible free gift. Maybe we can improve.
The most monstrous free gift ever.
Well, we might be able to improve on it, right? That's the point. And I think would be like, you'd be stupid, Madison. Both of us would be stupid to sit there and say, that's it. I think it's. That's it for now. Let's get this thing moving. And then we learn and we adapt and we figure this stuff out. And that's kind of like speaking like, this is a little bit different. But I want you guys watching, to really try and understand that it's your track, it's your train, it's your journey, and you don't need all of it. You just might need some of it. And it's only going to go as far as it can go, but at least it's moving. And then you can add something else. But if you are in a wonderful position where you think, well, I've actually got most of this bit, and I think I can pull this off, because we did that. The challenge, as you know, it was. It was good. We Love the challenge. Let us know if you love the challenge. Right. We pulled so many different things together for that challenge, and I think with AI, we probably would still be building this thing, right? Without clickfunnels, we'd still be building this thing. And to get, you know, 150 people on the list, 70, 80 in the group, 30 on the live, and, you know, 15 monsters in the academy or whatever it is, that's the result for that challenge that's now part of this bit. And as we've moved forward and we're like, well, actually, the fish ball fits in to this. We're like, we need to kind of share this with folks to tie the two things together, because that is really one funnel away and the system. So you've not just got the train, you've got the carriages, right? You've got the, you've got the track, you've got the, the full ecosystem. As, as, as Laura said challenge was awesome. Thank you. Thank you. And look, we, we want to celebrate this with you and we want to give you this extra stuff. And we, we put together this thing, we did it last week and we know fun lacking lives coming. So we kind of want to do it to death a little bit, right? Because we want the, the number of folks there to be as many as possible. And if you've not signed up for this, we really want to urge you to do that whether you're live or on the replay. But we've kind of developed the fishbowl a little bit further now, right. So we can do more with the fishbowl. And if you're in the academy, we're going to be building out the Halloween fishbowl. And there's still stuff that I haven't said or Sean or done, right. Madison's like, please show me. Yeah, I think it's, it's impossible to just like blurt it all out and just try even to remember all of this stuff, right? There's 540 funnels in that account, and a lot of them are tests of the fishbowl, right? So I know that there's one funnel away, but there's 540 tracks that I've built. Some, you know, some of them had not worked, some of them have not even had a train on them. Does that make sense? Some of these are brand new tracks, but some of them have been tried and tested and engineered in a way where it's like, man, that works so well. And what's super important to understand is the fishing business was difficult, right? It was very difficult. And I'll show you why it was difficult. Right? Because we were selling physical goods.
Yeah.
So not only did we have a limited number of. Of anglers, but we also had, like, if, if you think about it, our anglers are there, but then there's like another world in the fishing where you've got this supply chain, right? And what would happen is we had a shop of premises, a warehouse, whatever you want to call it. And we have to go to suppliers who had the big, like, distribution centers with all of the. The lorries and, you know, the whatnot. But these guys, these guys were going to the other side of the world. Shipping from China, right? So obviously after Corvid, there was some problems with this. But here's the thing, right? We had like 50 or more of these suppliers. And this stuff ain't cheap. No, right. So what we would have to do is we put our order in and the supplier would say, right, well, you can order, you know, 10 of these, right? Whatever. You could order five of these, you could order a hundred of these, but they're not here yet because they're on the slow boat from bloody China, right?
That is a slow boat, that.
It was a slow boat, right? And now what they were actually doing is they were deciding, right, we need to air freight some of these things in like 500 books or whatever these things were, right? So there's like a little boat and you put your. Your fishing stuff in it, you send it out with like a radio control. You press the button and it drops the. The weight and all of the stuff under the bushes at the other side of the lake. Now, they had a bunch of these on the boat that got. Actually got stuck in the bloody Suez Canal. Do you remember that? It was like a big international thing. And the big old ship gone down the canal and it's like tilted and it's got stuck. Whoever was driving that right there was in like the crap. They had the worst day of their lives. So this big old bolts got stuck. But the Suez Canal is not the most, like, cool place on the world, right? You're in like pretty much in the middle of like the Middle east and the sun breaking down. Have you ever been in a storage container in like just in the sun, in moderate sun? It's horrible.
Yeah.
So these things, these plastic balls that all warped, right? So the slow boat comes in and we've been allocated 20, right? Because what this supplier has to do is say 10 for them, 20 for them, 5 for them, and they've Got their like shops all over the UK that they have to supply to. Right. So when we go crazy and do a deal and sell out in a day and then five of them come back because they warped and broke, you can't get any more until they either send another slow bought or the air freight some more in. So to run a funnel and scale was always difficult. So sat inside of my ClickFunnels account, I've got some fishbowl funnels that made a lot of money very, very quickly. And you would have said this is a, you know, a 2 comma club funnel, but only if the boat came in. Right. Does that make sense? So to take these funnels and re purpose them for things that we can scale with. Some of this we've done now and some of this is very exciting. And to tie this in with the linchpin is even more exciting because not only can we do this for example, with you know, the supplements, right. You see how like you can get more and more of these things and you can put people on continuity because they want more of this stuff. Tea and coffee.
Yep.
You know, anything that people need more of.
Purely digital goods.
Yeah. Your digital goods, your affiliate products that have got subscriptions, SaaS products, right. It's like ClickFunnels is a SAS product. It's a, it's a software. Right. That is the lynch pin you sign up to the most incredible free gift ever. You take a trial of click funnels and then you stick with click funnels because you're giving a big bunch of stuff that you need to use. Click funnels. You get the T shirt and the box and the books and all the stuff. But click funnels is the, the continuity. So anybody saying that the lynchpin doesn't work with continuity with, with digital products is crazy. And the fishbowl funnel, we've kind of proven that. But we've also got these incentive driven fish which Madison's like nodding, but not entirely seen it. All right.
No.
And what I want to do is lift the lid on that and tie it in with the linchpin and then you've got these three things because there's also two weeks we're gonna know what is coming out fun lacking live right now.
Yeah.
Some of the stuff we've been told as a team we've also been told won't be real. It's. You've ever been to like Chinese restaurant where they sit you down in the, in the, in the big, big like banquet hall and then the food doesn't come like in a star to remain and dessert, you just get like, you'll get some, like, squid come first, and then they'll bring out some next thing, and then you get like, you one of your dishes and then another thing comes out. It's not like it's when the chef cooks it. That's. That's the point.
So.
So we know that there's going to be stuff at funnel lacking live that is here, and there's no point trying to focus on stuff that's not here. Notwithstanding that you only need a bit of this stuff. And because everything's geared up around the linchpin, it kind of makes sense that we delivered it all while it's fresh. Straight away. As soon as fun lacking lives finished and everybody's got this energy and this. This excitement and more. Right. So we. We came up with this Unlock the fish pin live and you're going to get fishbowl funnel 2.0. The linchpin connected to that. And what we learned as fun locking live as a garnish. Right, man. Which is super exciting.
Yeah. No, I'm super pumped. And we have some. Maybe I'm jumping the gun on this. We have some pretty amazing people that are going to join us for unlock the fish pin.
Yeah. And I've got the pictures on the slide in a minute, so I'm hoping they all turn up. It kind. We. We thought we could. Yes. You're probably all in on this already, Laura, but we're going to add a little another twist to this, and hopefully we've gone in a slightly different direction to show you some of the extras. But the thing is, this is not like a, you know, if you're not in, you need to sign up. If you are in, just sit back and enjoy.
The whole point about this is, is the promotion that goes into promoting something. Right. So if you're already in, take notes on how we're doing this, because this is how you promote. This is a dramatic demonstration. Right. The fish pin live is a dramatic demonstration. The whole goal is for us to fill that room so that we can present. Oh, spoiler alert. Right. There's good. There potentially is going to be an offer. We don't know what that's going to be, and our academy members are probably already going to have it.
Yeah. So we've got to follow the linchpin to deliver the linchpin, but we're also going to have a big bunch of fun and some of the insight that we're going to share in this is going to be More than dramatic. Right. So we've got different ways to go with this, and it's super exciting. Have you ever watched Russell Brunson pitching off stage? He goes, everybody knows what's coming. And they all run to the back of the room and give him money.
Yeah. Well, I mean, all of us that already bought our funnel hacking live tickets are still seeing all the ads. We're still getting all the emails. This. Yes. You know, because ultimately the thing would be, we would love for you guys all to say we're so excited. We can't wait to come to Fish Pin.
This. This is the thing. And it's going to be good. It's gonna be exciting. Right. So we're doing this training as soon as it finishes on the 30th, and we're going to show you anyway. Right. So, you know, we're going to charge you for this. You know, you will pay a few dollars for it. Right. So look, this is what you're going to get. You're at 90 minutes free training, as you know, and then a special guest speaker. But since last week, this is now three special guest speakers with an asterisk.
Of one probably coming later.
Yeah. There might actually be five guests. So because everybody's kind of in the. In the room, we've got at least three awesome speakers confirmed. And the workbook and the funnel that we're going to give you, the fish pin funnel. You get that anyway. And the secret bonus that you don't know about, and we said the total value of this is, like, insane. Well, we've added more people and you didn't see this last week. Right. So who do you think it is? Who would you like to see? Anything's possible. And we've got a special bonus as well, and there might be some other thoughts. So I think we could have some fun in the chat with this and people could try and guess this all day long, but we want to kind of show you.
Well, we will say for Talia, this has been one of those people we have been teasing for a long time for you. So we're. I'm. I'm happy. I'm finally able to say who it is. So I don't. Spill. Spill the beans.
Yeah. Madison's not.
Danny's good. Danny's not that good.
Yeah. I'll tell. It's a challenge. Right. But I think at this point, Russell's like led down in a dark room.
Yes.
Because who was it who said last week, you speak as fast as Russell and you're doing the the presentation and was going like crazy.
Michael Barlo, I think, yeah.
My voice and like the whole of fun locking live is. Is testament to the, the in, you know, genius brains back at click funnels and Miles and, and everybody who's putting the work in behind the scenes to make this like the best thing ever. And literally no expenses spurred you just come away with your swag and what you've learned and you've won, right? If you go and buy some stuff, you've probably won 10 times over. I'll be buying some stuff even though I work for these guys, right? The team don't get free stuff, right? There's no like pass on anything you get. You get a version of clickfunnels that you can test but you can't launch anything in it. It's like just like so you can familiarize yourself with this. It's not like they don't say, hey, go and build a business on the side. But so if you want anything, you have to, you have to pay for it, right? And that's like how it goes. So even though we probably get a little bit of special treatment and we get to have a lot of fun with it and it's amazing. It's like I'm still like a Click funnels. Like, is it geek? Is that the word we use right now? But I'm just going to go in there and just buy a bunch of stuff, right? But look, we've got some amazing send you merch, right? Please tell. Surely you can get on the damn plane. I don't know. We're going to force this. This woman like tell you. I know, I know. And we've had the discussion and we went through it. We did it the other night and we hope that you've. You got a call to make. Like, have you made that call? Is it Monday yet?
It is Monday, but it's not. It is only 7, 6, 4, 7. She says just send her the 7K and she'll be there.
Do what Steve Larson did while there's still a ticket. We'll open the fire door for you if we have to, but you still have to get to like the. You put like. We'll figure it out, right? But look, even if you, you can't make it to Orlando. We're going to do this for a measly nine bucks anyway. We'll show you that in a second. But we've got some amazing speakers, right? So I want to introduce these folks. See, these are the speakers that you thought they were, right? Madison. I'VE got the right speakers.
Yes. Yes. So obviously I'm blessed enough to. To call Andrew, pure friend, somebody that I was lucky enough to meet and just really. She saw my genius and I saw hers. And it's been amazing to be able to watch the geeks go from where they basically sitting in Katherine Jones's sunroom with Andrea going, I have this, and I don't know what I want to do. And Susan, that's a lot like what you want to do in Susan going, but I have this, and it's kind of what you do. But I want to do my own thing. And we get, you know, and then to see them form this amazing movement.
Yeah. And you know, the geeks are very dear to the monsters hearts. Right. Because if it wasn't for Dan and the. The geeks pulling this together, in fact, the. Andrea and Susan weren't even. Were they even on this call? I think Andrea was Andrea on the first call with you.
She was, she was. Something was like she was on her phone and then she was kind of in. In the background and then. But it was, but it was Dan's day of geek talk, which was kind of his. His chance to. To do more like nerdy coding the. The funnel ninja stuff that he does.
Yeah, yeah. And I kind of. I don't even know, weaved my way onto that. Right.
I leave my way on. Do it somehow.
You truly are one conversation aware. Because I was, I was like, I was looking for ways to position in the clickfunnels world to, you know, go out there and show this stuff. And we actually showed the fishbowl funnel on that show for free. And Madison went away and binged every single video. And you know, fast forward three months or whatever it is. We're here now. But Andrea, Susan, Dan, you know, and I know there's other folks behind the scenes. I know Winter's had involvement in this as well. And. And I don't know the other lady.
Right.
I know there's another lady and she's, she's coming. Nicole. That's it. Right. So I'm sure, Nicole, you're on my friends. I think anywhere you're around but not spoken to it. But Andrea's always gone this extra, extra mile for us and Susan and Dan and they've always, like, allowed us to have that space and they've questioned it and they've. They've, you know, asked complicated questions and they've, They've challenged us. And Andrea spoke on our challenge as well, and she's got this amazing ability of just explaining things in a cool, exciting, fun way. And, and that is full of upliftment and energy. And she's actually speaking at Funnel Hacking Live as well. Right. So y. While she's there, we thought we would be like, ask the question and we got the answer. And Andrea is going to be joining us as one of our guest speakers and going to be in the house as well. Right. So if, like, and, and I'm sure Dan's going to be around and I'm sure there's going to be other people in the vicinity. So if you. You can't. And they're in the group. Right. So it's like if you're in the room when we stop the live, we're not just going to throw everybody out. Unless, like, Siobhan's like, it's time to go. Right. So it's kind of going to be monster party. I don't know how this is going to go down, but we have got a place there that's. You fit 20 people in, surely. And it's pretty warm in Florida. Right. So we can bust open the. There's like a balcony and all the rest of it. If we have to move and we have to take over some other parts of the property, we will. It's all on the Marriott site. And I'm sure that a few folks from Clickfunnels who I know will be around as well. Not Russell Brunson probably, but look, Andrew is going to be there and she's going to be speaking as part of this fish pin presentation. He's going to help us out with a few things and we're not going to tell you exactly what, but it's going to be amazing. And whether you're live or in person on the replay or whatever, you will. There is no replay, right. Unless you pay a big bunch of money. So you have to be there. You have to be in the room or you have to be on the. The virtual stream. Now, I'm hoping that the WI fi holds out. Right. Otherwise we'll have to send you a video and it's not going to be as much fun. So Andrew is going to be there. We'll send the times nearer the time and it's going to be amazing. Now, the gent in the middle is my friend Scotty, who is originally from Scotland. And Scott has got companies that usually do between 50 and 60 million a year. And he's got the 2 comma X thing with like 102 comma club awards on it. And he's Also got, I think he's this, say 15, 2 comma club awards and he just gave up applying for these things. So Scott's got two comma club awards coming out of his, his ears and his ability to go into a company and like, just change a few things and, and make that company more profitable is, like, amazing. And he's got some real good insight and knowledge to share as part of this process and a few bonuses and surprises and twists and turns along the way. Now, Madison, you've met him briefly and there's a lot that he's got to offer. It's going to be fun, it's going to be exciting and you definitely don't want to miss it. Anything you want to add to that before we move on?
I think that there are exciting things to come for Monsters and all three of these play a different role in it that will add value to this community and will allow us to take these concepts hopefully to a lot more people.
Yeah. So we've got some cool folks in the corner that are like monster fide right now. The third person is Mr. Linchpin himself. And James is. Is one of our Clickfunnels ambassadors. And Andrea is a Clickfunnels ambassador as well. James is amazing and he has literally positioned himself as Mr. Linchpin in the most coolest way ever. And he's literally lives and breeds the Linchpin funnel. Now, I know that James is doing a bit of a thing before fun locking live a bit of a challenge and he does have an amazing offer. His wife was a platinum coach for Tony Robbins. These guys are. They've been on loads of our, our likes training that we do in clickfunnels. You can find us on. On multiple things. I did a cool testimonial for it. It's on his page, wherever it is. You can go check that out. And James helps people without any requirement. Now, if you want to go to Andrea, Scott or James and say, hey, please build me a funnel, make sure you've got. You're like, you've got your 30 grand ready, right. So you're not getting funnels from these guys for much less. You're not going to come out for the.
The 67 or whatever Denise paid.
Yeah, you're not getting a Denise funnel. Right. And poor Denise. I think she's still building stuff and she's still trying to get. Because unfortunately some folks want to go in a level and some people have to. You have to start somewhere, right. I built 540 funnels before I made like the Money. And you know, I've not made many funnels recently. Some of these we've updated in the last few months. These are just pretty much order forms but the funnels where it started. And it wouldn't be kind of cool if I showed you me like my very first ever funnel on another training in the future because I know we're going to run out of time. Right. But we've got Mr. Linchpin himself who's gonna fall off his chair because we're actually doing something for our ambassadors and man, just stick around. It's gonna be awesome. But James will fall off his chair. And every time we speak there's always this like crazy energy and he's just, he's just gonna come and he's just gonna bring the linchpin aspect. But I'm not sure he's seen the full linchpin. What's going to happen at funnel lacking life. So there's definitely going to be some ah, big like aha. Moments that are going to get dropped there with a big bunch of energy and you're gonna like crazy. Right. The first funnel was actually pretty cool, Talia. So we'll do that on in. In academy and I'll give you the funnel. You'd have to change it all yourselves. It's in classic. But it made us a big bunch of money right through my own invention. So if we can give you Andrea, Pierre, Scotty. And it's like Mr. Linchpin in the room and you still don't want to get on that plane. But how many millions is in that? I don't even know about millions and. And this and that. How many clients have been served Right. Just by these folks. And I know Winter Jones is gonna make an appearance at some point and I know there's going to be guys there from clickfunnels who are not going to be able to keep away. And I know that all you awesome monsters are going to be in the room as well. But even if you're not and you're on the live stream, put the things together. You pay nine bucks. Right. So we did this on purpose just to get you there. So like. Or $27 if you're in person. Replays 197 it's the fishpin.com forward/go. So you're better off in. In the room. Right? You're better off there and probably get.
Your tickets for the room sooner than later because we're probably getting pretty close to being maxed out.
Yeah. Without a doubt. Yeah. And. And full Lucky life coming and we're actually Madison's been talking to a few folks in the fun lacking live group because the kind of allowing this hey who wants to network thing and like Google's trying to read my mind. I'm not going to do it because obviously I work for clickfunnels but my know Madison's been like hey who wants to network with us? And different things come and network. Some folks are charging 50 bucks a ticket.
Right.
I'm not sure how that works but is if it's working and people are going to be there from jaw public or from you know the events over. It's nothing to do with clickfunnels. It's us but we're just kind of like making use of the time that we are together. And all of the money that's made from this is either going to cover snacks for the guys that are in the room. It's not. We're not making any dough out of this. But the point is in 2 hours and 30 minutes is probably going to be now each of these guys are going to be on for at least 20, 30 minutes. You'll be able to pick the brains at the end in a little Q A as well like a panel. But we're going to give you all work but we're going to talk about the funnel. We're going to give you the bonus give a chance to win and have these speakers in this cool training that's just going to go until we say stop. And then after that if you are in the room I'm sure they're not just going to run out. Right. So it's www.the fishpin.com forward/go and you're literally gonna pay $9. Would you believe that was 40 slides that we've just gone through in in that time everyone's going crazy. So if you're on the stream and I know is that winter even in the, in the chat right now, I don't know who that is. If it's Laurie said could just see a face. Who's that on the. On the things people. Right. Let me. Let us know who you are. I can only see certain things on on the stream yard but whoever you are, wherever you're logged in from, you're welcome. And we've added this extra and there probably will be more added. Right.
So yeah I thought you were gonna pop off with some more people because I see like there's half the page still there to fill.
Ah. So yeah there's opportunity and we're Gonna have some fun and we're gonna talk fishbowl, we're going to talk linchpin, and we're going to talk funnel hacking live. What we've got from this in our own perspective. But if all this does is give you, you know, something to hang your hat on, it's up to you to hang the hat.
Yeah.
You've got to run with this thing. And it's like some people are just like, hey, oh, Mara, watch the replay.
That was Loris that says he was already on the stream.
Hey, Lois. No worries, Mara. We've got intel in a minute in the academy group, right? So we'll see in a sec. I know there's a few people dropping on for this, but the point is, at fun lacking live, we've got Andre Pier, we've got Scotty, and we've got James, Mr. Linchpin, who are all going to be dropping in to share their wisdom with us. And you'll be in the room, Mara. Right. So you're going to be in the room with these folks and it's going to be awesome. So, like, $27, right? Like, I'm not even sure you can get on a phone call with these guys. $27.
You.
You've got an option to network with the fun lacking live speaker, somebody who's won more 2 comma club awards than anybody I know, and Mr. Lynch Pin, who knows the linchpin pretty much inside out, and learn about the fish pin, which is the fishbowl funnel combined with the lynch pin and everything we've learned from funnel hacking live all in one easy training. We're going to give you a funnel as well. And that's like, insane. But what you do with that is your business, right? Because this is our business and we know what we're doing with it. Does it kind of make sense?
Well, we are the fishbowl monster people. And if you try to take that from us, we'll fight you to the death for it.
We'll send in the monsters, right?
And yeah, we'll send Natalia just sending the monsters.
So you beware if you see like Halloween night or something like crazy going on outside your window, especially so our.
Academy members, I actually have an interesting development when it comes to that. So. So definitely I have a intel piece that Danny doesn't even know about yet.
Whoa. Intel piece. So look, that's it. It's www.thefishpin.com forward sl go. And you need to go, right? So whether you're live or in. In person in the room with us. It's going to be awesome. Gonna be amazing. You get to have some pictures with the monsters and we have some snacks and we chill out for a bit. I don't know what time it starts exactly. Depends when Andy Grammar finishes and I don't know what time it finishes. It might be 3 o' clock in the morning. It might be 6 o'. Clock. We'll do it. We'll be there. It's going to be amazing. Grab your tickets now and we will see you on the intel briefing in the academy group in about five minutes time. Madison. Right.
Sounds good.
Right, we're out.
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