Madison Doherty TiptonExpert in Strategic Marketing and Community Building

Unleashing the Power of Facebook Ads: The Secret You Never Knew

Name: Unleashing the Power of Facebook Ads: The Secret You Never Knew
Uploaded: 2023-04-16T02:35:07+00:00
Duration: 47 s
Channel: Madison Doherty Tipton
Description: This YouTube video (created/uploaded by Madison Doherty Tipton) teaches strategies to optimize Facebook ads to increase profit by improving audience…

16 Apr 2023 · 1 min

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0:47

This YouTube video (created/uploaded by Madison Doherty Tipton) teaches strategies to optimize Facebook ads to increase profit by improving audience qualification and lowering cost-per-acquisition. The speaker recommends running broad, inexpensive campaigns (e.g., video views) to surface a wide set of potentially interested users, then retargeting that audience with an ad known to convert—thereby showing the converting ad to more qualified users and reducing CPA.

Chapters

I'm going to show you how to potentially rig Facebook to actually get you more profit. So if you say, I want leads, they're going to get you people who give you their email address. It's going to take the millions and zillions and trillions of people it has and find the people who are most likely to give you that result. Meaning taking one of the cheapest ways to run ads, video views, showing it to everybody who might be interested in your product, not just the people who might buy. Now show them the ad that I know converts, that I know works, I know gets purchases, and you can watch that cost per acquisition go down, because you're going to have better and more qualified people seeing that ad that you know works.