Coming Up With Content Ideas Is Hard (Until You Watch This)

Hey there, it's Matt here. And this will be a video on how to come up with unlimited content marketing ideas for your agency or your B2B business or your service business or anything like that. It's not going to be a video on how to come up with, you know, viral prank topics or anything, but it's going to be a video on how to come up with ideas so that you can post to get clients. So let's get started. As you already know, at this point, the title of the video is Coming up with Content Ideas is hard until you watch this. And Coming up with content ideas is like something that is a big obstacle or big barrier, big hurdle to a lot of people who own an agency or any type of service based business or any type of business in general. Especially with, I would say the older crowd. Not that you know, that necessarily means 65 years plus, but anybody over the age of 30, for example, seems to be a little bit more hesitant as to, you know, what do I even post about, which we'll get into. So I'm going to go through this entire stuff with combination of slides, spreadsheets, mural boards, and then show you exactly what I do to do this. So anybody can use this strategy. And that's kind of the point. And that's why I think it's so good. It's going to work for any B2B business and anyone who wants to make their personal brand, whether they're a beginner, who's never posted before, which is going to be the majority of people, or even if you are kind of, you know, been posting for a few months or even a few years and you want to take it to the next level. Like this strategy is going to be the strategy that ensures you never suffer, you know, from a lack of content ideas ever again. So this works for me and this is the exact strategy that I use for my YouTube channel that you're watching right now for my Instagram, Twitter and LinkedIn, if you follow me there. And it also works for over 245 clients inside my consulting program called A Thousand x Leads. It's worked in 120 plus niches and 35 plus countries. And I don't think that we've had any situation where it doesn't work yet. Like you just have to follow exactly what I'm going to show you in this video. And the only reason that it work is if you make excuses, just like anything else in life. So the table of contents here, this is what I'm going to talk about. In the video I'm going to talk about the strategy, like the overall strategy, the subcategories that we're going to create for you. Brainstorming the frequently asked questions, creating a spreadsheet, getting about 200 total content ideas using ChatGPT, Quora and our own brain. Then we're going to start with 50 per subcategory, narrow it down to 20. If we have 10 categories and 20 ideas, that's 200 topics. And then we're going to talk about posting. So that was a bit of a ramble there and apologies for that, but these are the nine steps and we're just going to go through them. Instead of this being a lot of theory, we're just going to actually do what we would do in reality. So let's get into it. So how to come up with ideas? The first thing that we need to understand is the idea is the highest leverage or the most important part of the content. And it is the thing that's going to make the biggest difference. And the difference or the separation between simply having a good idea versus a bad idea or just an idea that doesn't make sense to get clients is like 10x50x or even 100x difference. So that's why our entire strategy that we're doing here and I'm going to show you needs to be based on the right ideas, you know, the proper, the correct ideas. And of course I referenced it a little bit earlier, but I can't make content. I don't even know what to post about or what I would do. And this has got to be the biggest obstacle and self limiting belief. And this video I hope will end that for you. So after you learn this video, like in my opinion, this is no longer valid. This is a very valid obstacle and I would say self limiting belief for a lot of people, especially have you, if you haven't done it before. But this strategy is going to fix that. Before we get into the actual strategy, we need to talk about getting clients versus getting views. And when we're brainstorming content ideas like our goal here is to get actual people to pay us. It's not to get a lot of views or likes or engagement. So often in the context of B2B, like these are separate things. What gets a lot of views and engagement typically doesn't lead to clients and vice versa. It doesn't have to be that way and it's not that way 100% of the time, but generally speaking it is okay. So we can try to get as Many views as we want, but we're never going to get enough views in a business to business content, content context through sponsorships, through YouTube ad revenues, like a Mr. Beast would, or someone who gets millions of views. It's just never going to happen. So that we're going to be making the vast majority of our money through product and service sales. And before we get started, we really need to kind of understand that not all views are created equally. 500 business to business views is going to be like 50,000, you know, videos or views for a prank video or something like that, or something that's very entertainment focused. There's just a lot less businesses than there are, you know, people, consumers. And you know, if someone's searching for some, an hour long video on how to solve a very technical B2B business problem, you know, people don't do that when they're scrolling their phone at 3am Just like for prank videos and for entertainment. So they're just not the same thing. And we need to really understand, understand that. So we're not trying to make super clickbait content because not enough trust and authority will be built. If we're trying to sell them something that's, you know, 5k, 10k, even $1,000, they need to trust us to do that. Right? And if we're posting just super generic clickbait videos or tweets or Instagram posts, they're not going to buy from us. We might get views, but they're not going to buy from us. And there's a right way and a wrong way to do it, and we're going to break it down. So the first part, step zero, before we even get started, is developing a strategy. So our entire content strategy is going to focus on preemptively overcoming objections and answering frequently asked questions. Because when we do this, we demonstrate on a very subconscious level that we know what's important to our target market. And we're going to build a lot of trust and goodwill ahead of time by giving them the information and answers they need. And then you can think of these is like stacking up, you know, like when you, what is like, you know, like a, you're filling up a bucket. Every thing you answer puts, you know, this much water in and then this much water and this much water. And it builds up over time, over time, over time, and then it overflows. And that can be, you know, a metaphor for, you know, them buying from you. You just got to keep going up and up and up and filling up the bucket of Trust, and then they buy from you. So to do this, we want to break down our product or service into different subcategories. And these are going to be the different parts, the different steps, the different problems associated with the product or service that we're selling. So for a thousand X leads, which is my lead generation consulting program, like, we can kind of say that the subcategories are paid ads, content outreach, partnerships, lead magnets, email flows, paid products, conversion mechanisms, newsletters, appointment setting, website sales, and offers. So if you want to build a lead generation system, like, these are kind of the things that you would be doing, so these would be the subcategories. Once we have these subcategories, the next step is to brainstorm and write down all of the questions, all of the objections for each. Because even if we. Let's just say there's 100 objections and we solve 99 of them, any objection, no matter how small, is a reason for someone not to buy. And we don't want to miss any. Because if we miss out on this, you know, one objection and answering it, like, who knows, we might lose one sale, two sales, three sales, five sales, 100 sales. And the worst part about this is we don't know why, like, people aren't buying from us. People are not going to buy until every objection is kind of taken care of or at least addressed. A lot of the time, in my experience, you don't even need to overcome the objection as long as you admit that it exists. It just makes you seem a lot more trustworthy. But moving on, the next thing we want to do, and I've opened this already, is to create a spreadsheet which contains all of the FAQs and objections and sorts them by subcategory. So something like this, where if we go back and we did my subcategories here, like, this will be the spreadsheet. So we have the same subcategories at the top that we have on here. And that's like the important part here, because this is going to be like our content headquarters or our content base or something like that. So some of these might overlap. And that's fine because if you post on Twitter, for example, 1% of your audience might see it. So there's power in repetition. So even if they've seen it before, like, they're gonna see it again and they're gonna. It's gonna do some repetition and they're gonna learn more. So don't worry about necessarily being too repetitive. A lot of them are going to Overlap and that's fine. So what we want to do here is we want to kind of aim for 200 total ideas. So if we have 16 different subcategories here, that's you know, about 12, 12.5 FAQs for each. But I'm going to aim for 20 for each because then we'll have, you know, about 20 FAQs and we can just kind of do all of those over time. So let me just delete all of the unnecessary parts, the spreadsheet and go for it here. So how I like to think of these FAQs and objections is, you know, to some extent I know what they all are because I've been in this business for a long time and you know, the agency target market space. But if you don't know, you know, a very good way is to use ChatGPT is to go on Quora and actually like find which, you know, find what questions people are asking in real time or and using your own brain like I said. So for example, this is a great chat GPT prompt that I have used for this in the past. So I'm just going to copy and paste it over here. So give me 50 high level FAQs about paid ads or marketing agencies in the context of generating leads. I don't want you to include any basic FAQs. My target market is very smart and they don't need those. I don't want you to use any jargon or buds words either. Don't give me an explanation for each, just list the faq. I always put that because I'm just looking for the faq and if you don't put something like that it's going to explain the whole thing too and why. So let's see what we can do here. So we're going to get 50 FAQs here and we're going to copy and paste all of them into the spreadsheet for each category and then we're going to kind of narrow them down to 20 because some of these aren't really going to be good, they're just not going to be. Just what we need type thing. So there we have 50 here and it's very important to, if you're going to have a spreadsheet like this, at least to clip it like that so it just doesn't overflow. So let's do that. And now let's go to. For content about content marketing and we're just going to go one at a time and I might actually do all of this to show you how it would work. Even though I think that you're probably smart enough to understand it'll just going to work like this. But we're going to do it anyway. So if you're going to do this, you want to use chat GPT4. ChatGPT3 is going to give you a bunch of garbage. So let's go again over here. About outreach. And the purpose of this is like this stuff might be obvious to you because you are like the expert, you're the one who has the business right. But it's not always obvious to your target market. And it's not like you would kind of just answer these directly. These are just like. Or you would like what am I trying to say here? It's not like you would just list out the FAQ and then like do a Q and A. It was more like you're going to use these as a baseline and then use different like examples, stories, case studies, visuals, like all that kind of stuff to answer them in different and interesting ways. So it's just, you know, this is where we're gonna start for now and we're gonna do it for maybe half the categories because 16 would be a lot and it's just gonna get repetitive. But I actually think there are is value in seeing it done just like this. Because you know, I think, you know, the number one self limiting belief here is going to be I don't know what to post about or like make content about. So you know, perhaps this video will break that self limiting belief for a lot of people. And it's just one of those things. So let's go here. Lead magnets. And it's also good, it's also good to have it like this because it's gonna show you that it doesn't take that long. Like this video is 14 minutes to date or like so far and we've already, you know, got 250 content ideas done. So it's not like we have to you know, do all of this stuff or you know, whine about it. I don't know what I'm trying to say. So the next one is digital products and I'm just going to go through all of these because these are the questions that my, you know, target audience would be wondering, I guess. And by answering them ahead of time and knowing what they are like we are really going to do well. You could also change up this prompt too. So what's the next one? Conversion mechanisms. We're going to just go about, about converting leads into actual clients. You can Also change up this prompt. Like I said, you could make it a lot better, you can make it a lot different if you know, you want more specific questions that are niche. It's just going to be very, very good. So let's keep going. Next is newsletters. So give me 50 high level FAQs about newsletters. Make sure these are super, super specific. Nothing. And we're just going to keep going. Next is going to be appointment setting. And the. You know, in software development there's a term called garbage in, garbage out, right? If your prompt is crap, you're gonna get crap in return. So I'm doing this on a video here, but like I might mess around with these if I was really creating a content strategy. And I've already created my content strategy many moons ago, so to speak. But if I was really like doing this, I might try to get it a bit more specific. But you know, that is up to you. That is up to you. But these, some of these look pretty strong in my opinion. Pretty strong. Pretty strong. So we have 1, 2, 3, 4, 5, 6 left and then we're going to get to the next step. And I. You could probably skip this part if you kind of get the idea. But the. What I'm trying to show you here is like, this is very easy and I think it's more effective to show you that if I do it for basically all of these things instead of just a couple of them. Let's go back. I kind of like making videos like this as well. It's just, I would say like an easy video to make, but shows you like very important stuff. So let me know in the comments if you agree with that. And even if you don't agree with it, I'll probably still do it. So it's not like just one of those things. Couple more. Only three more now we're going to get into operations. See, like this is one where, this is one where you kind of have to change it because in the context of client fulfillment, because if I do it in the context of lead generation, it just gives me a bunch of lead generation things, which I am. That's like, fine, but that's not what we're going for right when we're talking about operations here. So it's just, you know, using your own brain. I know, I know, I hate to be like negative, but it's just absolutely insane how many people can't think properly that you really got to spell it out for them in the context of getting more work done. And this is the Second last one, productivity and then employee training. And then we got the fun part of sorting through them. I know, I know. It's actually one of the least fun things you could ever do. But it's, that's, that's a content strategy for you in the context of getting them to learn everything they need. Very nice. Very nice. And now we have them all. So let's obviously change it to Montserrat because that's what sophisticated people use. And let's go through them. So let's go back to the thing. So step six, starting with 50 per subcategory, which is what we have here, and now we got to narrow it down to 20 each. So I like to start with 50 because not all of these are going to be good. Some of them are going to overlap, some of them are just, you know, whatever. So that's why I start with 50. Starting with 100 is excessive, I would say. And the more you ask ChatGPT4 and not really ChatGPT, but, you know, it's better or it's easier to think of 50 high quality FAQs than 100 for a human brain or for ChatGPT. So once you do that, you need to, I guess you could say, narrow it down. So what I'm doing this, what I do is, you know, just drag it like this a little just so I can see it better. So how can I measure the ROI of my paid ad campaigns? That's fine. What are the most effective platforms for paid ads? That's fine. How do I allocate my budget? How do I target high quality leads? That's fine. Metrics. How often? Like these are pretty good so far. So what I basically be doing is what are some advanced targeting options? I don't know about that one. So basically what I'm going to do is go line by line until I find some that, you know, isn't good. So, and to be honest, the prompt is pretty good. Chat GBT4, especially the new one, is pretty good. So it's just one of those things. How can I use customer data? What are some. These are pretty good. I'm not gonna lie. Seasonal trends affect ad performance. You might put that in there. But just for the purpose of this, I'm just going to delete it because we're trying to narrow these down. What are the pros and cons of automated bidding strategies? Pretty niche topic, especially more of an e commerce thing where you're spending way more because the cash flow is instant agency ads. A lot of people aren't going to be spending enough to like where that would matter or like or you'd actually talk about the difference between manual and automated bidding. How do I determine the optimal ad spend? How can I use audience segmentation? I don't know. How do I make sure my ads are mobile friendly? How can I utilize influencer partnerships for an agency, especially a smaller one? Probably not. So we're going to delete that one. What are the benefits of lookalike audiences? I don't use lookalike audiences anymore. But how can I use paid ads to support account based marketing? I don't know. Just a stupid one I think Dynamic ads, not something I would talk about. What are the advantage of cross platform ad strategies? That's a decent one. How can I use paid ads for event marketing? Just not something that you might programmatic advertising, just not something that you probably the average agency would be doing. So you might talk about it. But. How can I use geotargeting to improve ad performance? Depends. But I don't. I wouldn't probably use that one. What are the key difference between search and display ads? Just so like I would say a little obvious. How do I manage and optimize my ads during a crisis? Probably not. How can I stay updated? Probably not. So these ones are actually pretty good and they should be because I've been doing this long enough with this prompt that it's should be good at this point. But basically what I've done here is I got 36 that are I would say are good and you could narrow them down further if you really wanted to. But to some degree if they're good like you just wouldn't purposely take them off because you have more than 20 how can I measure the effectiveness of content marketing? What what are the what types of content? What role does storytelling play? How do I identify the topics? You watch this video haha. How can I use data to informat? How can I leverage user generated content? A lot of these are going to be pretty good especially over time as ChatGPT or whatever you're going to use for this gets better and better email marketing. Here we just have one on email flows. So this is an example of there's enough crossover where you probably just have that in the email marketing one. For this one hosting webinars like in conversion mechanisms, at least in the context of what I do, a webinar falls into that category. So it's just like a repetitive yes. Interactive content, little vague, I would say visual content. What are the benefits of guest blogging? How Can I use content support my sales team? Now that's a nice one. How can I use infographics to communicate? Complex. Now that's what I'm talking about. Mobile friendly, kind of a necessary one. This is what I'm talking about. Speaking chat GPT. Speaking my language. Yeah, that's some good right there. So that is that good shit. So let's go here. Speak my language. So we got, what would that be? 45 FAQs about this. So what I'm gonna do is move on. I think, you know, it's questionable to make all of these for all of these because I think you understand. But it'd be even more questionable to make this video two hours long by going through all of these. So let's get to the next part. So if we had 10 categories, I know in the example we have 16 and we had 20 ideas for each, that's 200 topics. And realistically if you're posting, you know, twice a day, maybe even three times, maybe up to even five times or six times per day, like you're going to be posting about that FAQ or that objection once per month. And realistically no one's going to remember after that. And you could always answer it in different ways. So month one, you answer it through just how to month, you know, two, a quick hack. Month three, a mistake to avoid. Month four, storytelling. You're never gonna have the same stuff anyway. So what you want to do. And like, just like what I said, after you have all the ideas, you can start creating posts for each 200 ideas to use. And you can have tons and tons of different formats to keep it fresh and to keep it interesting. You might find based on your analytics that you know, you're. They might, people might really respond well to examples. People might really respond well to mistakes to avoid. And if that's the case, we might want to consider doing more of that. But we're not going to know this stuff until we actually do it. And that's where the getting feedback. So when you start posting analytics, which posts get the most likes? Clicks, impressions, email subscribers? Narrow it down and we want to replace the stuff that's not performing well just as much as we want to double down on what is going well. And this is going to be a never ending cycle which the results compound over time. So you know, when you have 100 posts versus 50,000 posts, like you're going to get better results. And it's just compounding, compounding, compounding. Every post that we make, we're going to try at least to have it better be better than the last. And if you apply all 10 of these steps that I've went over in the past 30ish minutes, you're never going to run out of content ideas again. So this is the content strategy that actually gets you clients, not views. And that's a very, very important distinction. We don't pay our mortgage or our rent or we don't buy cars or, you know, send our kids to nice schools or pay for their sports or buy food or whatever with views, likes or impressions. We do it with sales and revenue and money. So we do not want to fall into the trap of chasing likes and engagement. And we want to stick to our guns, really stick to our guns. Because a few thousand subscribers and followers who actually own a business in the target market is better than a hundred thousand or a million that are just randoms that are never going to buy from you. And that's the truth of it. Anyone tells you differently, they're probably trying to sell you some ghost writing or like. Course that gives gets you, you know, the metric is number of followers. But like I said, we pay the bills with revenue and sales and profit, not views, likes and impressions. So I hope this video was helpful. Like comment and subscribe and I will see you in the next one.