The Exact System To Get Your First Client With Paid Ads (STEP BY STEP)

I've worked with over 1,800 clients since the start of 2024. And there's absolutely nothing that freaks people out more than the idea of running paid ads for their business. It's like the boogeyman to them. And this is obviously true for beginners, but it's also true for bigger businesses than you'd think, you know, $5, $10 million a year businesses who've just never done it before. They're just very organic or network or referral or prospecting heavy and they just don't know how to do it. Right. And it's very important stuff, paid ads, because to me, it's one of the biggest before versus afters that you could possibly have in business. You know, before you get your first client from paid ads versus after, before, you know, you're grinding, lead flow is kind of up and down. You don't really know where the next client's coming from or when you're going to get it. But After, you're kind of the master of your own destiny, so to speak. You know, if you put this much money in, you're going to get this many clients out, largely speaking. So today I'm going to live build the exact system to get you your first client with paid ads. So you can see how simple and how stupid and how easy it actually is. Nothing to be afraid of. So let's get started. So this will be basically the exact system to get your first client with paid ads, whatever type of business you're in. This will work as long as it's, you know, B2B, probably work in a lot of B2C businesses too. As far as a framework goes, like this is a typical book a call funnel. At least here, we're going to talk about the paid ad, we're going to talk about the sales page of the VSL. And then you basically would send them through your application, your calendar link, and then you would get them on the phone and close them. Basically going to talk about booking the call in this video, because that's really the constraint. A lot of people, like if you get them on the phone with someone, even if when they're going from warm traffic to cold traffic, they might mess up the first couple, but actually selling it is not really the main constraint. So the first thing we're going to want to do here is we're going to want to take whatever offer we have. It'll probably be pretty terrible if we've never got a paid ad client before, but we're going to try whatever we have. We're gonna at least start there. So basically what we're gonna do is we're gonna take our offer and we're going to apply Alex Hormozi's value formula to it. And then we're gonna also find the top objections. So when you're going from warm traffic, organic referrals to cold, usually your offer's not gonna cut it, but this is not gonna be a video on how to do an offer, right? So we'll try this out first and if it really doesn't work, probably an offer problem. So basically the important thing to understand when you are doing paid ads or anything really, but the perception of your offer is the reality of your offer, right? It really doesn't matter if you have X, Y, and Z, if it's not in the ad, it's not in the VSL, it's not in the landing page. It's not clearly there because when people are clicking on your ads, like they're not warm, right? They're cold traffic is what you call it. They're like, kind of care. They're vaguely interested, but they're not going to go digging for stuff. So it really has to be extremely obvious. So if the prospect or person who clicks on our ad doesn't actually see it, basically doesn't exist, right? It doesn't matter. So essentially we're going to go through the value formula, like, right? Is this what they actually want? What is the exact result? And is that clear? You just see like so many people, make their very basic offer extremely complicated. So just like make it clear. Yeah. How much proof will they see? Basically, how believable is the result? You know, not, I'm going to add a million in MRR in 30 days or your money back. Right. That does more harm than good. How can you reduce the time delay? And more importantly, like perceived time delay. And a use case for this is like, you know, work with us for a year for your YouTube and you're going to see results. Like, wow, I have to work with them for a year. That seems like a lot. Right. So you would just say like, maybe you keep it as the year, but it's just like you have a note on there. It's, you know, 95% of our clients get their first video live in 7 days. That shrinks the perceived time delay from a year from how you're describing it to 7 days.

Right.

And then effort and sacrifice, really like make it very, very simple for them.

Right.

Very good. And then what we kind of want to do is we want to find the top 3 objections. We basically want to go through our sales calls for our warm sales calls or whatever we have previous. And we want to find the top objections. You can use your own brain for this. You can use AI to find these, but it's best if you basically use your transcripts, list out all of them and then find the top 3, because that's what we're really going to focus on in this video. And then number 2, is we want to make our first static image ad. I think a lot of the time people get so freaked out about ads because they think they're going to have to be some insane, you know, camera speaker with insane editing and not really true at all, right? We just really want to make a good static ad and I'm going to do this for you live so you could just see how easy it is. So we have to understand a few things. The first thing is congruency. We basically want to understand That when we're making our ad, our ad, then our landing page, and then our VSL need to work together. It can go very wrong when you treat them as separate things. So basically our ad, especially our static image ad and the above the fold section on our sales page, which we'll get to in a minute, they must make it clear what the offer is and who it's for. Like within, like, like you should just know just by looking at it. And a lot of the, like, a lot A lot of the time you don't know because people make it really overcomplicated. And we want to do this obviously just because that's probably a good idea to begin with, but we want to do this so we don't have to re-go over it in our VSL, which we'll talk about later. As far as the structure goes, you kind of just want the ICP callout. You want a headline that just says what the offer is like, seriously, just stop overcomplicating it. You want to basically have 3 bullet points overcoming those top 3 objections and then a call to action with a qualifier. So basically like the goal that we want to do here is we want to like instantly say, okay, this is for me, the CTA, like this is what I get. And then by putting these objections, it's kind of a very, you know, high form of social proof in a way that you like, you know, these people understand my concerns, right? Very like subtle form of social proof. But to me, that kind of proof By you like conveying that, you know, what their concerns are is more powerful than all the case studies, screenshots, logos, testimonials combined. Very, very important. And then this is what I should do next. Like, this is what just like seeing your ad should go for these in like literally like 5 seconds, to be honest, maybe even less. So I have a Canva thing on my other thing here and let's just make an ad. So to me, let's just do something that, you know, I know quite well, which is a pay-per-lead type ad. So let's just pretend that I'm a marketing agency and let's just say that I'm trying to sell leads to financial advisors, right? So let's get our headline here. Let's get a, let's get a couple of things just here. Let's add a subheadline type thing and we'll fix these later. And then let's just add this kind of sizing. So I like to typically use, like, it doesn't really matter, but we want our screenshot to be, or our ad to be like high contrast in the feed, right? I'm not a, a Canva Sans font guy. There we go. So let's just go here. Let's get a big callout and let's get some contrast going. So like financial advisors, let's get an underline here. Probably use yellow on a black background. Like yellow works, like this kind of lime green works. So financial advisors, right? Like you shouldn't be able to miss it, basically. Like you can't miss it. Right. Someone scrolling through their feed, financial advisors. Are you a financial advisor? Yes. Like, okay, this is for me essentially. And let's get, what do I get? And these will be the objections. So basically, because we got to like think of something. So in this scenario, I'm essentially going to pretend that I'm selling leads to financial advisors. Because, you know, that's not going to make sense if we don't have our Our thing, right? So let's go here. Let's go call to action, book a call with our team to place your test order. So, and I'm going to go $5,000 minimum. So that's what I said. Basically, you don't necessarily have to do it, but that's what I kind of said about the qualifier, right? Because financial advisors, yes, but I don't want to talk To a bunch of like retards basically who can't afford anything. It's just one of those things, right? So book a call with our team. We might even make this white. So book a call with our team. Now let's make it yellow. I kind of like it. So, you know, what is the result? What do these people want? We will We generate qualified, exclusive. Let's go qualified, exclusive leads synced directly to your CRM. Qualified annuities. Let's just say that first, because we, we'll just pretend these are, they want annuities leads, right? Qualified exclusive annuities synced directly to your CRM. Like that is really my offer and desired result. They want them qualified. They want them exclusive, right? They don't want shared leads. I might just also put that annuities leads, sorry, not leads annuities. That was pretty, pretty embarrassing live here. You know what I mean? Pretty embarrassing. I'm trying to show you something and then I can't even speak English. And what are those top objections? So I'll just tell you the top objections basically. So like number one, we will handle the integration to your CRM because a lot of these people are solo kind of operators type thing. And like the tech thing, the tech side of things really Kind of gets them. So the second one is, you know, like they think they're going to take forever. You will get your first leads within 48 hours. So that's a good one. Time delay, right? So effort and sacrifice kind of, but it's also a big objection, time delay. And then like the biggest one, we will replace dead Fake leads for free. That's got to be the top possible objection. And I'm just going to— we'll just take my word for it that that's going to be the top possible objection because that is the top possible objection. Qualified exclusive insurance leads directly to your CRM. So like literally this is all you need to do some shit like this. Whatever your version of this is, like you could just do it like this and it will work great. If you're doing it on Canva, like there's this little box here. I'd highly recommend putting it in that little box, to be honest, but it will work just fine. Qualified exclusive leads direct directly to your CRM. So financial advisors, qualified exclusive leads directly to your CRM. That's the offer. That's what they want. That is the desired result. We're reducing time delay or effort and sacrifice by handling the integration. We're reducing time delay and we're hitting on the direct result again. Clear call to action and minimum $5,000 because I don't want to talk to dumbasses. So really, let's see how we did. So In our thing here, congruency. Like we need to understand who it's for. Financial advisors, annuities leads. Like you could make that connection very, very quickly in your head. Structured ICP, headline, 3 bullet points, CTA. This is for me. I'm an assurance or financial advisor. Okay. I get leads. Okay. And these people clearly have done this before. They understand my concerns. Okay. I should book a call.

Right.

It's really all you need to do. The next thing is the, basically the above the fold. An above the fold section is like, if you just, you know, record, or like you went onto any site right now on your phone, like the thing that loads above the, like the section you can see on your phone is the above the fold. So if I Well, I'm not going to show you actually, but I'm sure you can get it like this. Well, I'm going to show you, this is the above the fold without me touching anything. That's the above the fold. So essentially, like, this is very important because this is your first impression, right? And that's going to set the tone for how serious and how professional they view your brand. Because, you know, they're Paid ads, they've probably never seen you before. And then on top of that, like a lot of people won't even scroll down at all. So we need to have everything above the fold. So we kind of like need to work with the, our ad here to basically make sure they know it here and then here. So we don't have to do it in the VSL. We've already kind of talked about that, but essentially the structure, essentially like we're kind of doing the same thing again here with a little bit more elaboration. So the strongest available proof we have. That callout, that headline, the VSL, the call to action qualifier. If you want, you could also do, you know, number one objection, overcome number one objection. And let's, let's do that. So we want to see, you know, who this for, what are we offering? Why should I believe them? What do I do next? And essentially this is going to be kind of like your paid ad, except just a little bit deeper in the flow. So I have my thing here. I have a template here as I don't think anybody would value me going from scratch. So basically let's just do it here. So this is what I mean by, you probably want to have like some sort of star rating. That's usually the best way to do it. So rated, you know, trusted by over 1,800 clients, let's just say. So for financial advisors. You know, I swear to God, you look at people's pages and it's just like, you spend more time deciphering what it even is than, you know, anything else. And we really want to, we really want to, um, keep this congruent. We need to, like, if we have something in our, especially in our static image ad, right? Like they clicked on our static image ad because it resonated with them. So why would we basically change it? Right. It's a very bizarre thing. Like, it's very bizarre, like the kind of things that people go through, like their brain in when they're talking about paid ads. So we'll go like that. We generate qualified leads via Facebook ads in your market via Facebook ads and they are synced to your CRM in real time. I don't know. We generate leads, qualified leads in your market via Facebook ads, via Meta ads. We use Meta ads to Generate leads in real time. They are synced to your CRM. All you have to do is close them. And there's like some kind of shit padding on this page, on this template. You know, we've got to fix that.

Book a call.

You'd insert your VSL here. I'm not really going to insert the VSL because It's fine. So let's get this. Definitely want to, you need to get this down to 3 pages or 3 things, in my opinion. Synced to your CRM. You probably don't need the word directly in there, to be honest. And I'm just going to like replace any logo here, to be honest. Let me just replace this with annuities agency or something, just so we have some form of logo in there. I'll just pretend that's the logo. What am I doing here? There we go. Annuities marketing agency. This is all you have to do, guys. Like, it's not very complicated at all. And it's always surprising to me how much people build it up in their head. So we— and PS, we handle the CRM integration. You will be in 48 hours. Maybe a little bit of space there. Not much, but there we go. You can even get a more, a little bit more space. But like, this is your first impression, guys. Let's, let's put an image here just to Pretend we have a VSL so you can see. It's like very important, guys. Like make it very, you need to make this good. Like this is in many cases what you're going to be judged on and how professional you are going to be seen forever. So we have proper hierarchy. This logo is probably too big. Like in reality, we have our little trust here. We have our callout so they know who it's for. And we have qualified exclusive annuities leads, the same as in the ad. We have our subheadline basically elaborating on how it works a bit. We'll just pretend this is our VSL. We have a book a call, and then we have the 2 kind of objections, like really here, like this'll be bigger than it looks like on the screen right now on an actual phone. It's just a little zoomed out, but it really is like that easy, guys. Like it's not, it's not hard at all. Like we do it in a few seconds and then we just kind of, then we ball out with paid ads. This is where everybody should start. So let's see how we did here. Basically structure, strongest available proof, kind of our, you know, there's limited ways that we can do proof above the fold. So we're going to do the star rating. Clear ICP callout, financial advisors. Headline explaining the offer. Yes. Subheadline, basically elaborating on the offer a bit. VSL. Yes. Call to action. Yes. Qualifier or number one objection overcomer. Well, kind of bad English, but we handle the CRM integration. You'll be live within 48 hours. So like very, very easy. So we have our ad. We have our above the fold. What we really want to do here is we want to nail the first 15 seconds of the VSL. And I'm not going to write these for you guys here. Like that would be excessive, but we need our VSL to be congruent. Our VSL, basically because we did a good job in our ad and our above the fold, our VSL should just be about showing as much proof as fast as possible and then overcoming as many FAQs. Like a lot of people, they don't do a good job in the previous steps. So then they have to like really get into and explain their VSL, and then it becomes very long and the pacing is poor. So basically the structure, show our strongest proof as fast as possible for that ICP, and then state the result or offer in whatever way you can. You don't need to really do this hardcore because you've already done a good job before. And then within the first 15 seconds, we, let's assume that we only do 15 seconds. Like that's how much they're going to watch. You know, we have the offer explained. You know, basically how they, like how, what they get and how it works and kind of like basically like a one-line type of thing, timeline, all the, and then the rest of the VSL, you can basically just elaborate a little bit, but then you can just go from stacking proof to overcoming objections, stacking proof, overcoming objections. So I actually have a very good example here. And he's an organic person. So people are getting lapped by an organic person, but hopefully you can hear this.

All of these, as you can see on screen, clearly different niches with clearly different offers, yet every single one of them followed exactly the same YouTube system to get amazing results. But they didn't just grow their YouTube channel, they attracted buyers and they turned YouTube into a predictive sales machine.

So he does literally everything you could possibly think in 18 seconds. We'll give him a pass here because he's an organic First business, but very, very strong. Like this is, you know, the proven YouTube growth system for generating consistent views and sales. Sure. And then he just starts with proof. Like where people go wrong is they just don't do this at all. And then they have to explain everything from scratch and then, you know, people lost interest. And then for the rest of the page, we basically, like, there's so many different ways to make a sales page. I wouldn't say one is better than the other, but we got to understand that like not everyone, especially really successful people, they're not going to watch our like 15, 20 minute VSL. And our page needs to really work even if they don't watch a second of that VSL. So you can basically need to have a written version of your VSL that is your entire page, so to speak. And then you like, you could have a full sales letter, designated sections, like whatever you kind of want. But basically it should answer everything that your VSL would answer. And then you can round it off by, you basically want to have proof, but don't just dump a bunch of proof. Like take those objections from earlier and say like, you know, FAQs, like, is this worth the price or some whatever, like FAQs, you know, what results have people gotten? And then boom, boom, boom, boom, boom, boom, boom. Like group your proof by FAQ. It becomes 10 times more powerful. And then for the final funnel check, like if you're just doing all of this at once, you know, does the ad clearly call out the ICP? Does it explain the offer? Do the bullet points answer the objections? Does the above the fold basically continue on that? Is the proof visible within the first 5 seconds of the VSL? 15 seconds for more proof. And is it explained? Does the page still work if no one watches the offer? And then is the next step obvious? Like literally you just do this, you'll be good to go. It's not that difficult. So best of luck.