In this solo, instructional video Matthew Larsen shares a habit‑stacking system that has transformed his ability to produce content consistently across four businesses. He begins by highlighting the widespread problem of low posting rates—less than 1% of creators post regularly—and his own past inconsistency on YouTube. He then outlines his daily routine: waking before 5 am, doing a 30‑60 minute walk on an incline treadmill (≈2.5 mph at 8% incline) while dictating three raw YouTube scripts using a transcription tool (Whisper Flow) on his phone. He structures each script with a simple “problem‑example‑implementation” framework and captures ideas in Apple Notes or Google Docs. After the walk, a marketing assistant cleans the raw text and feeds it into a Claude AI project, which produces polished videos, blog posts, newsletters, and short‑form assets (Twitter threads, carousels, etc.) for all platforms. Larsen emphasizes that this workflow leverages his original voice, yielding higher‑quality repurposed content than AI‑only creation. The 30‑minute habit delivers multiple benefits: increased physical fitness, mental clarity, a growing “content bank,” and the freedom to focus on other business tasks. He cites concrete results—180 consecutive posting days for two businesses and 90 days for another—demonstrating compounding gains in content volume, quality, and personal energy. The video concludes with a call to action for viewers to adopt the habit stack and accelerate toward long‑term goals.
Chapters
This is a video about one of the best lead generation and business habits that I've ever tried. It's kind of like a habit stack and it has completely— I'll just go with the word revolutionized how much work I actually get done. Because the problem for me is that I currently create content for 4 different businesses with this YouTube channel being the least important of those four. And up until maybe 2 months ago, it used to be extremely hard to stay consistent. And I think that's true for most people. One of the most common things that I hear from anyone is, how do you stay consistent with content? Or you get really excited and motivated to do it for a week and then it becomes a grind. How do you do it across years? Right. And it's estimated, I believe, that less than 1% of people— I think this is a LinkedIn statistic, but we can extrapolate it to basically every platform. Less than 1% of people even post at all. And of those, like very, very few do it right. So you see, if you're scrolling down your feed, you're scrolling through YouTube or LinkedIn or Twitter or Instagram, and you just see, wow, like that's terrible. Like when you think to yourself, next time you think that, take a second to realize that, you know, from a certain point of view, like these are people in the top 1% because the bottom 99% don't post at all. Right. So just think about that. And anyways, this was very much the case for me, and I've been somewhat inconsistent on this YouTube channel over the past couple of years, you know, going in streaks and spurts. And this, I think, might have fixed it in a lot of spaces, cuz it certainly fixed it on the 3 other businesses that I do. So I found this system that works for me to create content, which is what I primarily use it for, but you could use you can do it to use ads, fulfillment assets, you know, improve X, Y, and Z, whatever you choose. So if you don't know who I am, my name is Matthew Larsen and I usually make videos about lead generation and business, including topics like paid ads, content funnels, offers, that kind of stuff. I've sold 3 marketing agencies in the past 12 years. All of them were in e-commerce and I help businesses under $3 million per year in revenue with my live cohort lead generation training. It's a 30-day program. At Lead Generation Academy. And I'm not saying that this in particular is, you know, something that you have to do. I'm just going over what works for me. And it really, really has revolutionized both my income and how much money or how much content I'm able to put out. So let's go through it, you know, very, very one step at a time. So it's a habit stack, meaning that there's a few habits that go together. Right. So the first thing that I do is I like to wake up before 5 AM for this. I'm not really looking for a debate. I'm not going to do the pros and cons of being a morning versus night person in this video, but I like to do this in the early morning, mostly for the reason that I find it sets the tone for the rest of the day. And then I can go through the day knowing that I already got the content done. Instead of thinking about it and like, I'm going with these meetings in the back of my mind, you know, when am I going to get that YouTube video out or whatever? So I like to do it at the very start of the day. If you want some peace to create content, you're either going to have to do that at the start of the day in the early morning, between anywhere between 4:00 and probably 7:30 AM if you actually want to have a good time block, or you're going to have to do it late at night. I've tried both, both actually worked for me, but of the two, I prefer to do it in the morning. So I basically, when I wake up at 6, will do a 30 to 60 minute session on the incline treadmill. And in this, I basically try to get 3 raw YouTube scripts done and, you know, on my phone. And then I go to my desk and I basically go And create it after. So I try to habit stack as efficiently as possible throughout my entire life. But the habit stack potential here is very strong. So once my alarm goes off, I leap out of bed. This is usually around 5:30 AM. I put on my shoes as fast as possible, and then I go for a 30-60 minute walk on my treadmill. I have tried a lot of different speeds with this, but typically nowadays it's about 2.5 miles per hour on an 8% incline. You could go faster, but that's still about 10 calories burned a minute. And my size at least. And I find that is a great speed if I'm trying to actually get a good workout and actually sweat, but also try to get work done. I also find, and I think many people I talk to around me and obviously famous authors and famous people who throughout history find that, you know, their best ideas come while they're walking. So not only are you kind of habit stacking here, but you're probably working at a much higher level of brain power due to actually walking because the brain is working better than it probably would be otherwise. So for the first 5 minutes, so let's just say I'm waking up at 6 o'clock, let's just say. And you know, I'm down there by 6:05, from 6:05 to 6:10, I'm basically coming up with something like this on Apple Notes, you know, might open 3 different things. Or if I have a Google document, that's one thing, open up 3 different things. Sometimes I'm doing ads. Sometimes I'm doing content most of the time, but it's like, okay, here are the things that I think are valuable to talk about right now. Here's maybe an outline for a title that I could use. And here are the 5 or 6 or 8 or 10 things that I want to talk about. And then I lay it all out for the first 3 videos, kind of like how you're seeing on the screen. But if you would do it here, it'd be more like, you know, just this kind of stuff. So when I do that, I'm basically good to go. And then I start the treadmill. I start drinking a lot of water to wake me up. And then I'm just there basically on my phone like this the whole time using Whisper Flow is what I use, but realistically use any transcription tool, basically taking all of these bullet points and talking through them. No, I kind of like a framework. If I put it on the screen here, um, framework, problem, example, you know, implementation. If you're really an amateur at creating content, that's a great one there. So it'll just be like, okay, here I do a lot of lead generation in the insurance one. I'm going to create a lot of content for that, right? So it's just like all of these different appointment setting tips, all the different sales tips. So here's the problem. Here is what your people are usually doing. Here's an example of what I used to do or how I learned this. And here are the 5 steps that overcome this. It's a very simple way to create content. I'm not always doing content on this kind of thing. Sometimes I'll write ads this way. If ads are kind of my biggest constraint in whatever business I'm working on at the time, sometimes I create fulfillment assets. Like if you're creating a new course or onboarding or a new training for your employees, might do that. Sometimes I do a general brainstorm. Sometimes if I'm really in a slump, I'll just watch my old ads or YouTube videos and critique myself and take notes for those. And sometimes I'll even go and, you know, bug test some software that I've been making or some apps that I've been making. It really depends, but a lot of the time I'm doing this to make content and this is this video. So the value of this system, in my opinion, is that let's say I do it in Apple Notes or Google Doc, whatever one, it's easy to transfer to Google Doc after. What happens there is my marketing assistant will take all of the raw content. It'll, he'll fix it up and then he will basically put it in a Claude project. And now this long content of me rambling actually makes a good YouTube video. It actually makes a good blog post or a good newsletter. But then, you know, if you have a long post, they can repurpose it into 5 or 10 Twitter threads or 5 or 10 short-form scripts or 5 or 10 just long-form posts or 5 to 10 carousels for other platform. So when you do this, it's very time efficient because you're habit stacking. But if you use AI to kind of the proper way in a Claude project here, you can basically get all your content done for all platforms, which, you know, at $10, $15 an hour. Assistant. When you do it here, and I, the way that I, or kind of why I love to do it this way is that when you are just talking through it, especially in this way, even with your voice instead of text, it is your original ideas and it's your content. It's your original tone of voice. The output that you get from this is far superior, in my opinion, than delegating or or trying to get AI to create it for you. This is what I would consider to be repurposing, not creating. And as such, the quality is 10 times better and sometimes even more. So basically in that 30 minutes per day, you know, I am basically getting more energy, getting leaner, enjoying all the mental and physical benefits of exercise, getting all of my content done on every platform for all 4 of the businesses I create content for. And I basically get to go into the rest of the day knowing that I don't have to do any of this. And therefore I can focus on all of the other stuff and I'm not as distracted. It's just an excellent system. Basically for me, this has ensured consistency and also builds a lot of momentum for me for the rest of the day. And that's why I like to do it in the morning. I have posted for two of my businesses for 180 straight days and one of them for 90 straight days. And I'm going to be Getting back to posting more lead generation content. I've just been kind of working on real businesses, you know, as opposed to info and consulting businesses in the last 180 days. But basically just with this one habit, you know, I'm basically having a compounding fitness. I'm basically building a bigger and bigger bank of content that's getting more and more sophisticated over time. And I am getting better and better at thinking this through and making content and making ads and making fulfillment assets because I practice it every day. So my fitness gets better and better, which leads to more energy, more focus, more ability to get more work done, more ability to create more content, higher quality, faster. My bank of content gets bigger and bigger, and my assistant can repurpose that into basically trainings, courses, content for other platforms, and so on. I get more and more practice and become better and better at producing content, which leads to new motivation and new unlocks for me.. And I do all of this in a 30-minute daily habit stack. So a lot of people, including me in the past, you know, how do I get all of this done? This is really how you get all of it done. This is really— you're, in my opinion, like 2 to 5 habit stacks like this away from, you know, achieving your 10-year goal in 2 years. You just got to find them. So I hope this is helpful. I hope that you actually try this out and don't just watch this video. If you like, comment, subscribe. I'll see you in the next one.
