How I Would Build A $1 Million Per Year B2B Content Marketing Agency

Hey everybody. In this video I'm going to show you how I would build a $1 million per year B2B content marketing agency with things like LinkedIn, Twitter, Instagram, ghostwriting and that kind of stuff. So this is an exact step by step process that you can build a content agency or any agency in general really. And I'm going to go through absolutely everything from the offers to the bottom of funnel, middle of funnel, top of funnel sales, and everything in between. So let's get started. If you don't know who I am, my name is Matthew Larson and I'm the founder of both a thousand X leads and the 10k per month agency program. And I work with 315 agencies on a monthly basis. So I kind of have some unique insights that some other people might not. I've built three agencies to over a million in annual revenue in the past 12 years. Never a B2B content marketing agency, but the same process is going to apply. So if you never watch my channel too. I make daily YouTube videos and I write daily newsletters about growing agencies and B2B businesses. So subscribe, make it a habit, I don't know, whatever you want. So this is going to just be what I would do. And there are more than one way to do things. But if I was going to build this, I'm going to show you exactly what I would do with no gatekeeping. And then you can take what you think is good and discard the rest or combine it with something or tell me how stupid it is in the comments. Again, you can do what you want. It's your life, right? So I'm going to base this entire video on the funnel that we teach in A Thousand X leads because that is just a perfect lead generation funnel. So I'm constantly going to be referencing this diagram here. It might be a bit zoomed out, but we can also go onto Miro board and I'll open that up and we can look at it there too. So we need to start at the very bottom with our offers, because our offers are the. Everything's going to be based around our offers. We got to get our offers, then our bottom of funnel, then middle of funnel, then top of funnel, and then sales because we have to do it in this order because these are all dependent on the previous steps. So the first part is going to be offers and I want to show you where these are in the funnel. So we have seven different offers. We have an intro offer down here, a recurring service, referral fees, courses, programs, affiliate fees, and Digital products. So for this, these are the tools that I would use anyways. And you can do whatever you want. But I would use my Gamma docs for my presentation. I would use mural boards to create frameworks and graphics. I would use an affiliate spreadsheet with all of my links and I'll open that up here. I would use a referral spreadsheet with all my links too. And then I would use Kajabi for my course content and Trello for my programs. But there's lots of tools that you could use for this. So don't feel like you need to use these if you have something that already does the same function as some of these. Like you don't need to switch. But if you don't have anything and you want to do it, like these are good choices. What I would recommend. So the first offer is the recurring service and I would mostly center this around doing written content for LinkedIn, Twitter and Instagram. And I would stick to B2B businesses like agencies or SaaS because that's the niche that I know the best. And there's a direct potential to get them clients and intangible ROI. Because if you're posting for them on LinkedIn and Twitter and Instagram and they get a client from it, like there you go, that's proving your service is valuable. So for $6,000 per month, my deliverables would be 90 short form posts, so 240 characters or less. I would do 12 long form posts per month and turn these for threads, for carousels as well as newsletters. I would optimize their Twitter, LinkedIn and Instagram profiles. And then I would do four auto DM type posts per month. So if you know what Hype Fury is or you know what manychat is on Instagram, kind of like that. And if you don't know what that is, Google it. Google it. For my intro offer. I think it's a bit difficult to just like give them a paid trial even like let's do this for one month or something. Just because content usually compounds and you're not going to get results right away. Well, you could, but likely not. And if we're not going to get results right away, it's going to be, you know, hard to upsell them to the recurring stuff like they just didn't get any results in seven days worth of content or something like that. So I think it might be more beneficial to make them a strategy here. So for $2,500 I would make them a 90 day content strategy for LinkedIn, Instagram and Twitter. And in that I would create their subcategories or their content strategy. I would create 20 frequently asked questions per subcategory, 30 YouTube ideas, create the posting schedules, set up their hype fury, set up their many chat brainstorm assets, create a landing page for them and a welcome flow. And I'm going to go over like some of this stuff later in this video because this is what you would be doing for yourself too. So you're basically doing what you'll be doing in this video for yourself. But then the same concept for clients. And if they bought the intro offer first and then upsold to the recurring service, I would give them a $2,500 credit to reflect what they paid. But this wouldn't be permanent. I would like kind of do some urgency or scarcity type where this is a 30 day limit and I would enforce that limit. You can't say shit and then not enforce it. So for referral fees, like it's a very good way to get, you know, extra revenue per client because what you're trying to do here is get them leads with written content, but they need leads in other ways. So I would form with partnerships with YouTube agencies or short form content agencies or paid ad agencies or cold email agencies. And then when they say, do you know someone like that? Because I'm looking to get more leads through other sources, you can refer to them, maybe get you know, 500amonth, a thousand a month, you know, 5,000 total, like referral fees from that. And it's a great way to just get extra revenue per client. You don't have to do anything and it's like nearly 100% margin. So for my course and I would have my course. So let's go here and let's kind of check off what we've done so far, even if it's a small check. So you really want a course in my view. Just because there's going to be certain people who just can't afford 6k per month, but they want your stuff, they want to work with you anyway. So I would make a course and sell it for 997 and it'll be of extremely good value. Like you do not not have to make it bad. Like that's definitely the course industry has a bad name because you know, there's a lot of scammers and stuff. But you can make this very good. And I would have training videos for every step that has to do with what my services, because they want my service, they just can't afford it. So here are the steps. So long form posts, short form posts, newsletters, landing pages, lead magnets, content scheduling, content ideas, promotional posts, auto DMs and creating offers. So I'd have a training video for pretty much all of these things. I would also include a bunch of templates and swipe files and checklists and assets for every step too. Just to make it faster for them because people need information but we also need to put it into practice. And you can really increase the value of your course by giving them a bunch of awesome tools that makes it faster. So something like a topic research and validation template, something like a keyword integration checklist if they're trying to do it on their blog for example. I'm not going to go through all of these and I'll link this in the description, but email opt in form design template, social media promotion templates, all good stuff. A B testing checklist, hero section. Like these are all great things that would just make them do it faster. Less thoughts, less experimentation. Just basically here's what to do and here are the tools to use. Very good value for the course. So let's check that off here. Let's delete this line. The next thing I would do is have a program. So basically think of a program as like somewhere in between a course which is do it yourself and then done for you services where this kind of like done with you. So what I would do is have a 90 day ish program 3 months and charge 6k for it. And then I would have a trello board like here's step one, step two, step three, step four, step five with what to do. I would have a weekly Q and a call and then I would give them like a private channel for feedback whether that's on WhatsApp or Slack or text message, whatever you really want. And then I think that is going to act as some in between. You know, I don't really want a course but I can't afford it. They might do something like this. So important to have all of these options because if you don't, you know 1% of people or less are going to be able to afford your services and be a good fit. So if you don't have any of this and you just have your main service, you're just going to be missing out on so much potential revenue that it's actually like insane. The next thing I would do is in my lead magnets which we'll talk about later, I'm going to have a bunch of affiliate links Lead Magnets, email flows, that kind of stuff. And I'm going to affiliate for the the proper tools that they need in order to execute this. So for their newsletter they are going to need Beehive, which is just a newsletter email marketing platform. They're going to need Hype Fury to schedule and optimize their content. They're going to need click funnels for the Lead Magnet page and funnel. And I have Answer the Public, which is a tool that kind of takes search engine data and like trends and just has a nice dashboard so you can come up with ideas. All of these have affiliate programs. I would just get my link like this and put it in all of these and I would kind of. That's all there is to it. For my paid product. What I would do is basically create a paid product that's a hundred dollars or less and it's completely automated because you don't need to or you don't want to have to like do services for it. Like $100 for an example post that's not a product, that's a service. So be standard $100 or less. And I like the $100 or less because psychologically anything less than $100 easy to impulse buy and you can just really sell a lot of these to people who are unsure. So it's like an example here I have on the screen of what that product page might look like and then it has some order bumps and more content. What I would do for this would have 100 hooks for content with examples and swipe files like here the top 100 LinkedIn hooks to use for your or top 100 Twitter, you know, words that went viral that are relevant to our niche. So when I was doing my previous agency, I had 100 landing page templates for $97 and that's a photo of that there. And with the product, I always like to have bonuses just to make the perceived value and the actual value so much better and what you like. The kind of rule that I like to subscribe to or follow is that each of these bonuses should be just as valuable as the main product and worth $97 on their own. So if you have a headline testing guide that's going to, you know, get them 20% more like views and impressions, that's clearly worth 97. If you have a content calendar that they can just plan out, that's going to save them so much time and therefore $97 social media captions. So like what you do on your posts, different platforms if that can help them by 20% more traffic like that's gonna. Or 20% more likes that's gonna be. And then a call to action. A lot of people have problems with like okay, they have the good content, but they need to convert that content into actual clicks and people taking action. So if you have a playbook for that and you know, here's how to do it for this, that could be getting them more clicks. So when we get to the bottom of the funnel, we're going to need some different tools as well. So this here is what I would consider the bottom of the funnel. We have our webinars, our live workshops, our newsletters, our communities, our appointment setting, our content and more. So I would use Beehive for the newsletter, I'd use Close.com for appointment setting and the CRM webinar jam for the webinar as well as Gamma again for the like the slideshow that you put in the webinar. So let's get into each of these things. For my newsletter I would send something every Monday, Wednesday and Friday and each would have three or four main sections. I put three here and then I forgot to change it and I added the other one after. So what the first thing I would do is an actionable tip that they can apply to their own writing or whatever that they can just read and then implement. I would have a short example of what I would do for X company. So like for a e commerce email marketing agency, here's the example of a post I would do. I would also have an example of some few posts that I liked from the week or some posts that kind of went viral or got a lot of attention. Just as here's what to do. And then it would have a long form section about something that is important about content marketing. So you know the importance of hooks, the importance of a call to action, the importance of structuring it in a way that's readable, the importance of what's another good one. Writing in a way that you like are speaking one to one. Like those are all examples of what I might do for my appointment setting. And here's an example of the screenshots like what you might see in your CRM where I would want to have an appointment setter who reaches out to all my leads through email, through SMS and through phone. And I would pay this appointment setter 5% commission. But I would get them to focus on the intro offer first. And if that failed I would say sign up for my conversion mechanism, which we'll get to after It's a webinar. In this case, I'd be running retargeting ads on every platform. So I would run on YouTube, I'd run on Google Display Network, Facebook. But for YouTube, I would target two audiences. People who watch my YouTube videos and people have been to my website. For Google Network or Google Display Network, I would target just people who've been to my website. And the same with Facebook ads, I might throw in LinkedIn ads and Twitter ads. There is retargeting, but maybe it all depends on, you know, I would do these first and if I just wanted to be completely omnipresent on every single thing, I might add them in. But these would be my priority for sure. So the conversion tool that I would be using primarily would be a webinar. Let's put a check mark there. And I would do this because, well, I would have a webinar, a newsletter, an appointment setter, but I would use a webinar in comparison to a live workshop or a community just because of how I think the live workshop might be. Okay. It's just kind of an ongoing thing and I'm planning to get a ton of leads here. So I want something more automated. And same with the community. The community is going to be full of people who aren't qualified and who just want, you know, you to help them without anything. And that is going to get a bit much when you have to review so much of that content in order to keep the community going. So a webinar, in my opinion would be the best for this. And it would be similar to the course from earlier where you have your long form posts, your short form posts, your newsletters, your landing pages, your lead magnets, your content scheduling, your ideas, your promotional posts, your auto DMS and your offers. So that is 10 different categories. So I might have a webinar 10 things you need to do to launch your personal brand, or 10 things that you need to get clients from content marketing, something like that. In my CRM, I would tag people because there's kind of like a degree of if they're not making 25k at least a month, they're not going to be able to afford my 6k per month services. So I want it to be sorted by different revenue because I could still sell my course or digital products or programs to people under that. And then my appointment setter will know to differentiate between these. And it's very important that we set it up in that manner because you're going to sell different packages, different products to different revenue levels. So that's the whole purpose of having all of these different offers because if you don't, then it really doesn't matter and you're just wasting tons of potential revenue because you don't have the offers. Next we'll go to the middle of the funnel. And the tools that I would use are Gamma for my lead magnets. I would use ConvertKit for my email flows and webflow for my thank you page. So let's get started to the lead magnets first. And here's a picture of like what a lead magnet opt in page might look like. I would create a full length training for all of the categories we have here. And it would just be a long, long training that, you know, demonstrates your expertise, gives them some steps. But we're going to go over that. So the topics are going to be the same. And I would make sure that every lead magnet follows a few rules. I would have the value rule. So that kind of means like, even though this lead magnet is going to be free, would I pay $50 for this? That's how valuable it should be. And if the answer is no, probably need to rethink it, restructure it, put more effort into it, whatever, but it's not good enough, sorry to tell you. The next one is the actionable rule. So is there a quick win that they can implement within 24 hours? It should be very obvious, important. Follow these five steps, you know, big slides, big block letters, where it's very important that they follow your advice and do something. Because a lot of people get that backwards. They like, oh, I just don't want to give it all away because then they're not going to hire me. Opposites actually. True. In reality, if they are taking like, you know, here, follow these five steps and get it set up. That's like an activation point. They're taking your advice. They trust you a lot more, especially if they see it work. Become more likely to, to hire you, not less likely. And then finally we have the readable rule. Because you're not talking on video like I am right now. If you're talking on video, it might be a bit less important. But lead magnets usually are like they're downloading it and reading it themselves. So you need to make it very readable and very consumable. And having one image and idea per slide is the number one way to maximize readability. Maximize how consumable, how easy it is to view. Because just because they download your lead magnet doesn't mean they're consuming it if it a big wall of text that's very uninteresting. And then I have these graphics here. So I think it's very important to go through these graphics a little just so we know what we're doing. So these are standardized graphics that I just inserted here. And these. This example would be like if I was making a YouTube agency or something like that, the different steps or the different problems that I would have topics about stuff like how can I set up my camera and lights, or how do I make good titles, or how do I make good thumbnails. This stuff's very difficult for someone who doesn't know anything about YouTube, just a business owner who is busy selling, providing their service, that kind of stuff. You as the expert in this case, the B2B content for LinkedIn and Twitter, you know how to solve all these problems. So we need to have a lead magnet that solves all the problems, covers all objections, demonstrates our value, and builds authority as an expert. So no problems exist. We have something to take care of every single part. And it just becomes very natural for them to say, okay, I'm gonna hire this guy then, or this girl. When we only create one lead magnet, like we solve one problem, but the rest of the problems still exist. And people aren't grateful to us for solving their one one of their 12 problems. They're looking for someone else who can help them. And that is what they're gonna do. They're gonna look for someone else or our competitors. If you've ever been told that you're talking to, they're talking to multiple people and will make a decision or you've ever been ghosted and they went with someone else, it's because you didn't solve all of these problems. So if you had a lead magnet, you would have solved all the problems and it would all be okay. But it's not for you because you didn't do this. So take my advice. It's free advice too. You know, you don't have to pay anything to watch this video. So that would be what I would be doing for these lead magnets here. So just like that. Just like that. We're going to put a lot of check marks because check marks are good. And we're going to say that these two here are the CRM. So for my email flows, so when someone opts into my landing page and fills up my form, they're going to be added to my email flows, and I'm going to have two different ones. Both are going to have like My intro offer as the call to action, like let me do this 90 day marketing plan, $2,500. If you don't like it, I'll give you a refund or some crap like that. So the first one is going to be the four hour flow. So it's going to deliver the lead magnet immediately. It's going to say what we do, what problems we solve, why we need to solve these problems and how we solve them. One email per hour for four hours. And it's very important that they know what we do and what problems we solve. Even if you think that's like spammy, it's not. It's. They're going to appreciate it. And then the 30 day flow, I'm going to brainstorm 30 FAQs or objections that you know you might have and then I'm going to make one email that kind of solves all of those or answers all of these FAQs and objections until hopefully there are none left. So what are the costs of content marketing service? How long to see results, you know, effectiveness compared to paid ads? Like is, which one should I invest in? Like, can you guarantee that this is going to work for me? Type thing? What's some other ones? Like are you, do you even have experience in my niche or industry? How are you going to write good content for me? Like all of this kind of stuff is what you'd want and you'd have an email flow that basically answers all of these FAQs and objections. Very clean, very simple, one objection per email for 30 days. Like concerns about algorithm dependency. What if I build up this LinkedIn audience and they change the algorithm and I'm screwed? You know, all of them are genuine concerns that we can ease or alleviate inside our email flows on my thank you page, which would be like they fill out the form on my landing page and they're going to be automatically redirected to the thank you page. I would have a VSL on there about my offer, a book, a call button and then a bunch of case studies and wins and testimonials and other proof and that's all I would need to do. Now we're going to get to the top of the funnel. So the top of the funnel is going to be up here. Let's put a check mark here. So I'd have webflow for my landing pages. I would be using Facebook ads, I'd be using hypefury for content scheduling, Canva for thumbnails instantly for cold email, Apollo for lead scraping and million verifier to scrape the leads. I would have a few different ad campaigns on each platform. I would use Google search ads, YouTube ads and Facebook ads. I would do a bit a good mix though. So for Facebook ads there's just more options available just because of the nature of the platform. So I probably have one email campaign to my lead or one ad campaign to my lead magnets, one to my paid products and probably one all the way down to my intro offer and see which one works the best because it's all of them have their pros and cons, but you don't really know which one's the best until you do it. So here I would have my lead magnets, here I would have my basically frameworks or hooks that I have in my digital product. And then my intro offer was the content plan for YouTube. It just doesn't make sense to try to sell a $97 product or have a free lead magnet. So I would just stick to the intro offer and the same with Google search ads. For my written content I would try to post five times per day and I would schedule them on hypefury for Twitter and then cross post them to LinkedIn and Instagram to save time. So the this basically the topics if we remember for the from the lead magnets and the webinar and the course. Like I'd be taking these topics here and I would be brainstorming FAQs about it. So it's kind of like a combination of our lead magnets and our email flows but with content and I'll show you what I mean. So for the topic of long form posts, like here are just five FAQs because I'm not going to put 20 or 30 or 40 here. Like how often should I publish? How should I structure it? What is the value? What are the best practices for doing this for SEO, if there are any. How can I repurpose my long form content into other formats? And then I would have 20 to 30 FAQs for each that are all good. And then my entire content strategy would just be answering these FAQs in different ways. I could have examples, stories just like very how to quick hacks things to avoid all that kind of stuff where these are what the target market is already wondering and it's just a matter of like you have to answer all these and when you do and you answer enough, you'll just randomly start getting calls booked and forms filled out and you're going to get clients that way. So I'm not going to read off all of these because I think you get the point. It's more just to show you the process, but I'm going to link this in the description anyway so you can go check it out. For my video content, I'm gonna keep it simple and just have like screen share videos like you're watching right now with a document or maybe a mural board or both. Here's some video titles that I kind of thought of. So the simple step by step process to writing long form content that drives traffic. Short posts are hard. Until you see this, I don't know, I just called them short posts there because you know, I might put like, like LinkedIn content might be better. The best newsletter strategy in 2024. How this landing page design gets me 100 plus ideas per day. You can argue that these are pretty clickbaity. And that's kind of the point. The purpose of a YouTube title is to give them a reason to click. And these all do this. The only thing here is and I did this just because it was a category. But some people might not know what auto DM strategy or auto DM script means. So I might do something like how this Twitter Strategy gets me 50 new leads per month because an auto DM is a Twitter focused strategy. But I just did them to show you like those are the categories and then you can tailor them, you know, how you think are the best. So for TikTok what I would do and all short form content is I would sort like once I start posting these, I would sort in my analytics and see, you know, which ones are getting the best and if they're getting likes and getting the most engagement. Chances are I should have short form posts about those. So it's kind of like we don't need to guess what the topic is. We're just gonna go on Twitter and LinkedIn and see which has the most likes and if it has the most likes, probably worth on making a video about it because that signifies there's interests or interest. So for my cold email I would be targeting United States people just because it's easiest to cold email people in the United States with regulations. And that's where all the money is anyway. I would do like cmo, coo, CEO and founder job titles, maybe director of marketing if I need to expand the audience. But I would do three to 25 employee count just because if it's like 500 employee count, they're going to be too hard to sell it to them. Less than 3, you know, probably can't afford it because you're going to get a lot of businesses in there that you know, have no revenue. You just have like one person has a company email address and it's like not even a business. And then I would go to, you know, agency or SaaS keywords or I could go to agency sites like Clutch Co and just scrape everybody. Or I could go to like upcity.com so you got to use your brain a little bit. Where are the sites that have all of the people and in my target audience. I know because I have a lot of experience in agencies like these are the sites really I would center my script around sending them a loom that is more in depth. Because the number one thing that I think ruins cold emails is the script is too long. You want to have your script like 50 words or less, you know, sometimes 75 maybe. But let's see this. So 57 words for this and there's a couple extra words, you know, saw you own an agency. I could create a 90 day content plan that could help you get more clients just like I did for this other agency. Mind if I send over a quick video? And that is so strong in my view because cold email, you're just anonymous. Like they don't care about you, you have no authority. You know, you can't bring your track record into it. But once you send them a video and they watch it, you turn from anonymous Internet scammer to a real face, a real voice. And then you could tell them a lot more in that three to five minute video than you could ever tell them in a script. Very, very important. I would be putting just as much emphasis on trying to create partnerships. And let's go back here because let's just make our check marks because I forgot to do that there. But now we're all the way over here, we're almost done our top of funnel. So I would put as much emphasis on trying to create partnerships as I do on trying to get clients. Because when you get a client, you get a client one for one. But if you get a good partner, you could get 20 referrals, 50, 100, maybe even more. The four main types of partnerships are referrals, white labels, media, joint venture. So what I would do, similar to the referral stuff I said earlier, so it'll be a bit repetitive, but I would reach out to YouTube agencies, short form content agencies, paid ad agencies and cold email agencies primarily and try to get them to refer their CL clients to me. I would also try to leverage other people's audience to get More attention for myself with blogs, newsletters, YouTube channels, podcasts, speaking at events, guest posting in communities and that kind of stuff. And for a joint venture, I might partner with a paid ad agency and a cold email agency, just do a full scale lead gen service and I think that might be very good. So that is the partnerships and the final thing we need to talk about is the sales. So for sales what I'd be using is calendly for call scheduling, a gamma for my presentation and close.com for my CRM and follow up. So the first part is the pre call flow and I want it to accomplish three different things. I want them to send reminders to them so they remember to show up to reduce no shows. I want to get some good qualifying information from them and I want to redirect them to my sales presentation that I'll be going over on the call. So they're going to be 100% familiar with what I'm talking about. So like here in calendly you can just set up these reminders like this. I just took a screenshot for easy viewing. I also, if I can zoom in, let's see how much I can zoom in here. But here are my qualifying questions and that kind of stuff where. Oops, zooming in way too much. Forgive me for a sec. It's. It's over, it's over. Okay, let's not zoom in because that went very poorly. But I have stuff like name, email, phone number, website, what's your monthly revenue? Because I want to tag them properly. Like I said earlier, I tell people my price, you know, just to make. If they're not okay with it, I don't want to talk to them. So I always tell them up front and then I ask them where they're booking from today just so I can get a better idea on where they're booking from, for my own knowledge and so I can tailor the conversation towards that. And then after they submit, redirect them to my sales presentation. I would create a pre call video very similar to that video I made for the cold email. I might even use the same one and email that to them right when they sign up so they can hopefully watch it. For my sales presentation I would make a 7 to 10 minute presentation that kind of follows, you know, what are we trying to do here? How is this usually done? What are the limitations of this? You know, what difference is it going to make? What are the risks? How much is this going to cost? How long will it take? Those kind of questions very important to Answer those because objections are objections. Just because you don't talk about them or just because you ignore them doesn't mean they're not there. And it's very, very important that we have those in there. In the sales call, I would try to separate it into three parts and have a plan going into all the calls. So the first part would be information gathering. You know, why are we here today? What problem are we solving? Why do you want to solve this problem? Why is it a problem to begin with? Why now? Why do this with us and not someone else? Even if these seem obvious, like getting them to admit it out loud to you and kind of more importantly themselves is going to really increase your close rate. So I always start with those, even if I can guess what the answer is. Same screen share presentation. I just said those topics. But in the objection handling, you know what I would do after my presentation be like, so really, how likely are you to do this from 1 to 10, just tell me the truth. And they're gonna say 7. I'll be like, okay, why? Like how can we get that seven to a nine? And then I would revisit their answers from the first part up here and say like, thought this was like a big problem and stuff and say it very, very smoothly. Not like that, but. And then I'd say, okay, what are some things that you don't like or unsure about? And I, you know, do those, like give them the answers and stuff. And this basic sales, right? And I would always finish the call by telling them to get started and how to get started in the follow up. A lot of people aren't going to just buy right on the call regardless of what people think in high ticket sales. So I would create 24 different templates so I can follow up twice per week. And there would be salesy, they would be, you know, everybody knows I'm trying to get the sale, but they'd also be valuable. So here's a document on how to know best practices for LinkedIn. Here's a video on how to create tweets. Here's some case studies about our clients, who's in your agency and the results he got. Here's some examples of great tweets that went viral, that kind of stuff. So that is down here and that's all the sales. So that's what I would do for every step of this hypothetical B2B content marketing agency. And I hope this video was helpful, like comment and subscribe and I will see you in the next one.