How To Come Up With Unlimited Content Ideas (FAST & EASY)

This video is going to go over the answer to the question, what type of content should I make? How do I come up with ideas, when and where and how do I post it? And I'm going to do that as fast as possible. So if you don't know who I am, my name is Matthew Larson and I work with about 515 clients per month, doing a combined 315 million in revenue. And I teach them how to do lead generation, operations, employee training, that kind of stuff. So content is going to be one of the best ways that you can do to get clients. And especially when you're first starting, it's kind of a what do I post? Like, how do I even come up with ideas? What's going to get me leads? Because in my experience and in the experience of all of my clients, there's a certain type of way that you have to post if your goal is to get clients. And that's not always the same way as if you were trying to just get views or likes or that kind of stuff. They're almost two completely different things. So the first step to this entire process is, I think, is to separate that in your mind. You can get 19 views or three likes or, you know, one subscriber. But if it's the right subscriber, if you're making content for your ideal audience, you're going to make a lot more money than if you just made mass market content that really there's no way to monetize. It would be better, of course, if you made content that was good, that, you know, got a lot of views. But just stay with me here. So on the screen, I have a couple of things open. I have one spreadsheet called Categories plus Content Ideas, and one spreadsheet called Content Bank. And you can follow along here. I have a tool called hypefury. You wouldn't see this if you already had it, but I've already signed up, of course. I have another tool called Repurpose Pie. I have a tool called Beehive for my newsletter. And then I have my Instagram account and my Twitter TikTok account and my YouTube account open. But just relax for now. Just stay with me. The step number one to thinking what kind of content you need to create is you need to break down whatever it is you're selling. And in this case, it's going to be a service. This is not, you know, that's what type of marketing and video we're doing here. Something that sells a service to a business, sells a service to A consumer, you name it. So for me, my main service right now is a lead generation program called A Thousand X Leads. So let me do an example of how I would do this for my own business. So the categories or the different steps or the different parts of my service are paid ads, content, outreach, partnerships, email flows, you know, funnel offers, website sales stuff like newsletters, webinars, live workshops. We're going to call those conversion mechanisms for now. You know, operations, employee training. We'll put employee hiring, employee training, and that's. These are the categories that I'm going to consider to be good in this case. So there's 13 different categories here. I'm going to just do that there. I'm going to probably, let's see, do that a little bit. We're going to put this to conv. Mec just to make it, you know, all in one word there. So we have our categories right here. So the next thing that I like to do, because the goal here, to come up with our content strategies, to come up with about 20 good topics for each. So you can think of these topics, you can think of them as FAQs. Like, for example, this entire video is built on the faq. How do I come up with ideas? So how do I come up with content ideas? You know, how do I schedule them? How do I repurpose content? So in many ways this is a case study in, you know, you're seeing this happen in real time. Because I'm actually doing that, correct? Of course it's correct. That's why I said it. So you would do this for every single one of whatever you determine to be those major categories. And there's always going to be, there's never really going to be less than, let's say, 6 to 12. If you have less than 6 to 12, in my opinion, you should kind of keep going and keep trying because you can do better than that, quite frankly. So I'm going to get this in the Montserrat font, because that's just the most elite font, of course. And what you can do, there's a few different ways you can do this. The first is you can use your own brain, like I did. And I just, I have these ideas. I have tons of these. I have an identical spreadsheet for my business, but I'm just making this to show you how it works. The second way is you come up with the ideas with ChatGPT and there's a certain way that you want to prompt it. So give me the 50 most important FAQs. That I can use to make content for in regards to how to use paid ads to generate leads for marketing agencies. Make these super high level and non basic. Don't explain them, just give me the FAQs in a list format with no bullet points and no numbers. So this is the way you kind of want to prompt it because if you don't put it like that, it's going to give you really bad outputs. It's going to give you like all that kind of stuff. So the reason that I'm asking for 50 when I said 20 earlier is because not all of these are going to be good. It is AI after all. It's not perfect yet. And then some of them are going to be just way too vague. Some of them are going to overlap with the others. So if we get 50, we can kind of narrow them down and we want them to be higher level. The key in my view on like how to determine if it's high level or not is if they can just find the answer on Google in five seconds. It's not high level enough. You want to go with those key insights, those, you know, things that are not obvious, that only you can provide and that kind of stuff. So I'm going to do this, do the same but for cold outreach I'm going to do this and kind of fill out all of these here. I may do a couple more, I may do all of them, but I don't think you need to see me do more than one or two to be honest, because you get the idea. And while that is going on, I'm going to kind of filter these ones. So how to create a payday ad strategy for a niche audience? That's pretty good I would say. What platforms deliver the highest ROI for lead generation? I would say that's more on the basic end, but I still think it passes the threshold of good. How to track and measure the effectiveness of paid ad campaigns. Good. What advanced targeting options should be used to refine lead quality? That's good. How to calculate the lifetime value? What is the role of ad copy? How to optimize ad visuals for conversion without overspending? I think that is just too jargony, not really worth it. What's the best practice for retargeting lost leads? How to structure the A B testing framework for ad campaigns? How to use lookalike audiences for scaling lead generation? I don't use them because I don't believe in that anymore. It just doesn't work as well as broad. So I would delete that what metrics matter most in evaluating lead generation campaigns? So let's, it's a good one, but let's give you an example. So the thing you want to do is your cost per click your ctr, your landing page, opt in rate the percentage of people who opt in that book a call. Like those are some metrics. Then the percentage of those people who come to the call, as in your no show versus come, what percentage you close, how long it takes to close, what the average order value and what the LTV is like, that's how you would answer the questions. So I think, and I hope you get the point, but these steps are really important. I don't think you need me to just go over all of them, as fun as that might be. And you know, if I had more time as I'm filming this, I might because know this is my business as well and I could answer these questions. What you want to do next is you could do this either in a separate tab on the same spreadsheet or you could do a different one. I typically like to do a different one for the purpose like because I can get a VA to do this next step. But when you make these tweets or these posts or these videos, always put either the link or the actual like tweet that you had inside what you're doing here. So for example, if I tweeted, let's just skipping ahead a little bit. But if I tweeted here and my, this analytics loading here is kind of ruining the vibe of my video. But if I tweeted there, I would go and like I can see which one of my tweets has the most engagement, right? I could go to that tweet. And then now what I would do is I would copy and paste this because this is my highest performing tweet, it seems. And I would copy and paste it inside the spreadsheet. And I would do that for a couple reasons. The first is the obvious reason. I guess it's to keep all of your content in one place. But the next one is to basically when you see all of this stuff in there and you see what type of content you've been making and how it's performing, you can use that content and make more similar content. And you know, it's proven to get likes, it's proven to get attention, it's proven to do your credibility and that kind of stuff. So it's something that you would do in that fashion. So it's basically running with what works. For example, the next part is once you have done all of this, and this is going to kind of be a shittier thing because I already have my content schedule in here, but let's just do it anyway. What you would do is you'd make a category for each of these inside hypefury. And Hype Fury is a tool that you can use to schedule your posts in Twitter and then it'll cross post them to LinkedIn and Instagram, saving you a lot of time. That way you don't have to schedule and or make content for all of the platforms. Right? That is the main value of it. So I've taken my 13 categories in my case, and you would take six to 12, however many that is for you, and you would basically make a category for all of these. So I'm just only going to make four here just because I have my stuff in here that's different from what I'm showing you. Just ignore that from now on. Because I just chose at the start to throw all of these tweets in one category. And you could do that as well. But what you'll do after that is like, so let's just say on Mondays, you're doing basically is your paid ad day, where you post, you know, every couple hours you make a tweet about paid ads. And scheduled ahead of time, Tuesday will be your content day. Every couple of hours you start posting about content. And the way or the reason that I think that is best, as opposed to, let's just say doing one type of every tweet every single day, is because if at 8am on that day, for example, 8am on Monday, they see your paid ad tweet, they like it, they're clearly interested in paid ads, right? And because they've engaged with you that day, your posts are more likely to be recommended to them. And they've already signified that they are interested in paid ads by liking or interacting or retweeting with you. So it would make sense to keep doing along that lines to get those reps in. Okay, they saw a paid ad tweet for you every few hours. They've liked them all. Now they're kind of like a fan, as opposed to you post one about paid ads they want about content they want about outreach, they might not even be interested in anything besides paid ads. And that's why I feel like that's the best. So inside hypefury, you would go to recurrent posts, you go to manage categories, you'd create them, and then you would write the tweet inside the post here. So this is an example tweet, right? And then you see this X up here, you know, x.com, if you do your Facebook, your Instagram, your threads, your LinkedIn, there's it will automatically cross post what you have here to all of those sites. So it just saves you a lot of time. These are called recurrent posts. So let's say you have 50 posts about paid ads in there. Once all 50 have been posted, then it's just going to start from scratch. So you can build up a good content bank over time that takes care of the written content, the Twitter, the LinkedIn, the Instagram, the Facebook, the threads, that kind of stuff. Right. But what about short form content? What I like to do is I have a software called Repurpose Pie. It's kind of a new software. I'd say obviously use my affiliate link, duh, if you are going to sign up for it. So what I do here is I could think of this repurposed pie as the highlight reel of my best content. So again, I go to hypefury and analytics here and I open up my best performing tweets. And this is, you know, people like these tweets, that's why they liked them. Right. So you can kind of infer that, that if people are liking those tweets on Twitter and written content, they're going to ref like them on, you know, short form video. And I'm not the type of person who feels super comfortable or currently as a top priority for me, more likely because I could get over my uncomfortableness to do short form content in the way that most people do it. So I've been posting basically animated video versions with tweets and you can clone your own voice in here of my best performing content. So I'll take the 7 to 14 best posts per week and turn them onto this and then schedule it. And it's just a nice way to get the benefits of reels, TikTok, YouTube shorts, that kind of stuff. In addition to that, I'll also take that same content and I will write a newsletter about it. So like again, we've signified that, you know, through putting it out in the world and the most people liking it, this particular tweet is shown to have the most engagement. So what I would do is I would turn that into a longer form newsletter and then just, you know, add some more context to this and then send it out. Takes 5, 10, 15 minutes when you do it that way. So you can think of your Twitter posts specifically as essentially like the trial, like what is going to get the most attention. Okay, sort by that and then turn those and put more effort into both a newsletter about it and then you can do the same thing for a long form video. But it all starts with the finding the categories, doing the FAQs, creating content, answering the FAQs, sorting by your analytics, turning into short form, turning it into a newsletter, and then turning it into long form. And this is the best way in terms of efficiency, but also the best way to make the type of content that will actually get you clients. So I hope this video was helpful and I will see you in the next one.