How To Make A Perfect Content Strategy in 5 Minutes

Hey, there it is. Matthew Larson with a thousand X leads. And this will be a five minute video on how to create a B2B content marketing strategy that's both very quick and very effective. So I've used this exact strategy to get me 3,000 plus clients in my life. I'm not saying all of them came solely and specifically from content, but it helps every other area of your funnel. Your outreach, your partnerships, your ads, everything you could possibly imagine. Content helps. You can get a ton of clients this way without many followers. Look at me, I barely have any. And I've gotten tons of followers with this exact strategy. And you don't have to be a full time content creator spending hours per day either. Just follow the plan that I'm about to give you. You're going to center the entire thing around answering frequently asked questions that have to do with your product, your offer, your service, etc. This is very quick and easy and simple, but it's also one of the most effective things you can do. It doesn't have to be boring. You don't just have to say, you know, okay, here's how you do X, here's how you do Y, here's how you do Z. But you can do it in different and engaging ways. You could do that, you could very well. Here's how you do X, here's how you do Y, here's how you do Z. But you can do examples, you can tell stories, you can, you know, all of that kind of stuff. It can be very engaging if you do it properly. What you really want to do is make a list of 200 FAQs or objections and just put them all on a spreadsheet. Once you do this, you never have to think of ideas again. You can just make contents answering all 200 of these and once you're done, you start over. By the time you go through 200 like this, no one is going to remember anyways. And even if they do, repetition is important. You're going to make all of the content originally for Twitter, or X as it's now called, and then you're going to use a posting tool to cross post it to LinkedIn, Instagram and Facebook. Different people are going to gravitate to different platforms. There's going to be a different target audience on Twitter as there is on Facebook, as there is on Instagram, as there is on LinkedIn. So there's going to be very little overlap. And this is nice because you don't necessarily have to make unique content for each platform. This Way next, you're going to make one short form video per day. Answering one faq. You want to focus on the hook. These short form people are kind of, you know, have a zombie brain at this point, so you need to get them engaged very, very quickly. These are very good for testing different ideas and concepts. And similar to the last thing, last slide, different types of people are going to be on TikTok versus Instagram Reels versus Facebook, Reels versus YouTube shorts. So you don't really have to make new content for each. You could just post the same thing on every platform. You want to sort your posts by engagement or likes or views and make long form videos based on the tweets or short form videos that get the most likes. Because if people are liking it, it got a lot of likes. It indicates people are interested. Long form video are going to be one of the top tools that you can use to convert people to clients. The more time they spend with you, which is like watching your videos. So if they watched two hours or three hours or 10 hours of videos, the more trust will be built. You also want to send a newsletter to your email list at least twice per week. I prefer three times per week or five times per week. But your newsletter is a direct link from your thoughts to their brains. Just like the videos. Your email list and your newsletter are one of the top tools that you can use to convert people to clients. Here's going to be the posting schedule. You want to post on Twitter, LinkedIn, Facebook and Instagram at least five times per day. Typo there. You want to post one short form video per day. You want to post two long form videos per week based on kind of your best tweets and your best LinkedIn and your best short form videos. And you want to send at least two newsletters per week, preferably more. You'll get a tool like HypeFury and you'll schedule it just like this inside and it'll automatically schedule on Twitter, LinkedIn, Instagram and Facebook. And that's it. That's all you need to do. You can realistically write all those tweets in one hour per week. You can spend a few minutes per day making those short form videos. You're going to have to spend two, three, four, maybe five hours per week on the YouTube and the newsletter, but that's about it. It's a very, very effective content strategy that doesn't require a ton of time. And it will work for any B2B business in any industry, in any country, all over the world.