If I Wanted To Create A Million Dollar Business In 2024, This Is What I'd Do (FULL BLUEPRINT)

Hey there, my name is Matthew Larson. If you've never watched one of my videos before, I talk about B2B businesses, lead generation, funnels, offers and behavior change. So in this video I'm going to go through in about 10 steps what I would do to build an agency or B2B business that takes home $1 million per year in profit. And like I said, I'm going to narrow it down into 10 steps. So what you have on the screen Here is the 1000x leads funne. This is an example of a very strong marketing funnel that incorporates pretty much everything you need to. So you have the top of funnel here, you have the middle of funnel here, you have the bottom of funnel here, and then down here is kind of your offers. So if I was looking to build a business that does $1 million per year and take home profit, not just revenue, the first thing I would do is think about all of the different offers that I could have to address different levels of the market. Because what a lot of people do and the big problem that a lot of people have is their only thing they sell is their main recurring service. So when we have this picture here, for most businesses, it would look more along the lines of this where the only path for them to go is to buy the main recurring service. Whether that's, you know, 5k a month, 10k a month, 15, whatever. And this is a big problem because 99% of leads in any given target market are not going to be able to afford that, not going to need it, etc. So what you're doing, if this is you, is excluding a large percentage of the target market. So that is the first thing I would do, the first thing. And I have a document here. So we'll kind of build it out, create seven different offers for every. Let's get some capitalization going for every level of the market. So we'd have our recurring main service. Of course, I'm not saying you shouldn't have that. I'm saying don't only have that. Our one time offer will have our course, our program, our referral partnerships plus fees, our affiliate links and our paid products. So let's go back to the drawing here. When we do this properly, we have all of these different offers and they are unqualified. We've determined they're unqualified. You know, using a variety of different things, we can try to sell them. Our 10 to $100 digital product, our lead magnets, and we'll talk about that after, can be filled with affiliate links and give us recurring commissions to build mrr. We could be partnered with other businesses who will do it for cheaper and we can send them to them and we'll get a referral fee for the people who want to do it themselves which is 10, 15% of the market. We might have a course or a program to sell to them. We also might have a intro offer that where people can kind of try us at less commitment, less risk, get their foot in the door, so to speak and then once they are becomes much easier to sell them the recurring service. So let's do an example of this because I know this well. So let's do an example. So I'm going to go to show you how all of these work together. I'm going to put a little colon here and let's do recurring. So I had used to have an agency, it was a landing page in CRO agency for e commerce CRO services conversion rate optimization for 8,200 to 15,000 per month to e commerce stores. Six month minimum commitment contract. So this is a very profitable, very strong service for my old agency. But most people would agree that even if they know like and trust me, you know, 8 to 15k a month with a six month minimum contract is a, it's a big commitment. Right. So that's where the one time offer came in. I had a one time offer where one landing page for 2500 or three for 5000. And the purpose purpose of this is to reduce their paid ad CPA so they'd be running their Facebook ads or TikTok ads or YouTube ads to this page. If I do a good job and it is better it becomes very easy to upsell them to recurring CRO service. So that's how it works together. You know, very hesitant in some cases for the person to buy your recurring service, especially if there's a contract. But if you can get their your foot in the door you can prove yourself essentially with a one time service like this and then upsell them. It becomes a lot easier. You'll get more clients than you would have otherwise because there's an easier way to try you out and you'll also upsell or close a larger percentage. So it's kind of a double win in my experience. The course. So I had a course how to create landing pages that convert at 4% or more from cold traffic. Facebook ads was my course. The program I had was in this case the thing I was missing or the thing that we're going to be missing in this example. So this Would be, you know, so this would be for. This would be like a do it yourself course. Where this would be done for you, this would be done for you. You know, brands doing usually 3 million per more per year or more. And this one would be brands doing 500k per year or more in revenue. This would be mostly brand owners plus other CRO landing page agencies, plus beginners. So the purpose of me breaking it out like this is for the program. What I did was it was $500 per month to ask me any question about landing pages or CRO and I will respond within 24 hours. So I wanted to do it. This is kind of done with you but more on the do it yourself side. So this is for people, you know, like mostly larger brands who have an in house team basically or people who will build the landing page or do CRO. So they don't need or want do it yourself or done for you. But they want, let's say an outside opinion, an outside expert opinion. So that is what I really did for and what I would do. If you can't think of anything for a program when you building this million dollar business, like doing something like this is a good one and this wasn't huge. It's probably about 50 people, 25k per month. But it is what it is. So for referral partnerships you want to do a few things. Partner with people who are smaller, cheaper and collect a fee. Partner with people who are much larger, more exp. We'll just go with much larger and collect a fee. Because there are certain situations where you might catch a lead, hook a fish and it's just a matter of they're too big for you to realistically like service. And this happens not often, but more than one might think. Partner with people who sell adjacent services. You know, I was doing landing pages, so Facebook ads, Google Ads, SEO influencers, email marketing, that kind of stuff. Because you can, oh, I have. You like my service, I have a buddy. Or if they ask do you know anybody who does Facebook ads? And you, you know, refer them and this, these are formalized referral partnerships. Whether they're with your friends or not. It's just one of those things where everybody wins. So that would be like an example of over here where you would refer them away as well. So you're referring them if they're unqualified for you, but you're also having partnerships with other people to refer to you. So everybody wins at the end of the day for affiliate links. You know, for me there's always Going to be software apps, SaaS that people need that are related to your service. So for me, landing pages replo, you know, webflow, click funnels, convert.com Jasper, AI for copywriting, things like that, where when you create all your lead magnets, you know, you can put those links inside the lead magnets and if they click on them, you're going to get some mrr. Even if you know they don't end up buying from you. It's a great way to get some extra revenue. I had about 115k mrr from my affiliate stuff at that time period. So if you do it enough and you're running paid ads and you're doing cold email and you're doing content, you can really get at it and get a lot of stuff done and then paid products. So these typically are, you know, one to a hundred dollars or ten to a hundred dollars, over $100 kind of eliminates the impulse buy. So in general these should make them more money or save them time. And that usually means templates or frameworks. So for me, I had 100 webflow landing page templates for $97 and that was my paid product that kind of went to every level of the market. Oops. Not exam. Example. So the next one we want to do is let's delete all of that stuff because we want to get a blank diagram here. Again, the next thing we want to do is have all for traffic sources. So at the top of the funnel one will get there after I deleted these in a sec. We want to have all. I'm just having a hard time deleting these here. We want to have all four traffic sources because each of them makes the other ones more effective. So for example, if someone has seen your paid ads and they follow you on Twitter and LinkedIn and read your posts and they watch your YouTube videos, they'd be infinitely more likely to respond when you do cold email to them or another situation when they see your Facebook ad. For example, if they click on your profile and you have a ton of good content on there, much more likely to click on your ad link, take the call to action that you want them to take than if it was blank, for example. So the next thing I would do is do all four, you know, top of funnel traffic methods. So we'd have our paid ads, Facebook, Google, search, YouTube, etc. We have our content, YouTube videos, short form videos, written posts on Twitter, LinkedIn, Instagram, Facebook. We'd have outreach, cold email, cold DMs, manual prospecting, and Then we'd have partnerships. So white label, referral, media, joint venture, very important that we have all of them. Important to have all of them because each will make the others more effective. And anyone who tries to sell you, like you really need to do this one, like you really need to do Twitter or you really need to do cold email, or you really need to do Facebook ads, or you really need to do YouTube. If they just say focus on one thing and just nail it, usually, you know, they're selling a course or a service that has to do with that thing. So, you know, use your brain, do all four, because that's what's going to lead to a very profitable, stable business. So paid ads, for example. Let's go for an example. So paid ads, typically four funnels you could do. You could do a paid product funnel, you could do a newsletter funnel, you could do a group slash community funnel, or you could do a webinar via cell funnel. So what you'd really, what that would look like is you really would want to have some lead magnets going into it. So you would go to a lead magnet like this, they would download the lead magnet, they would go to your thank you page. So what would that look like? So let's go, let's go to a different one. And then they would go. So basically what that would look like is they would. Let's pretend we clicked on an ad here. So we'll just pretend they'd fill out all of their stuff. You know, my website is a thousand x leads, my monthly revenue 100,000 plus once they click the submit button, that would be an example of them collecting your lead magnet. Then they would be redirected to the thank you page. So in my, in this situation, let's log out. So in this situation, the thank you page here would be promoting a community or a group. So that would be the funnel that I'm using. And in this group you have to answer questions like what is your revenue? What is all of your stuff? And that's where you can use that information to determine if they're qualified or not. If they are qualified, then your appointment setter would reach out to them and that kind of stuff. If they're not, then you try to sell them the products, you try to sell them a course or a program, all that kind of stuff. So it's very important to have some of these, like an actual clear funnel. A lot of people, what they'll do is they'll be missing either the lead magnets or they'll be Missing the email flows or they'll be missing, you know, the community or something that qualifies them and brings them further down the funnel. And if you're missing anything, it's kind of like missing piece of a train track. It's just going to mess up the entire train track. So the next one is content. Let's hear. We want to have five written posts per day on Twitter, LinkedIn, Instagram, Facebook. We want to have one short form video per day. We want to have one YouTube video per day. If you want to make a million dollars in profit like these might sound like a lot, but there's always going to be a price that you have to pay, right? So for example, if you go into, you know, my hype Fury and my YouTube channel, you'll see that I'm posting this many times per day and I just have my posts and I have my YouTube channel here where I am posting pretty much, you know, really realistically every single day. So if we go to visibility public because I have a bunch of unlisted videos but you know, June 4th, 3rd, 2nd, 1st, 31st, 30th, 29th, 28th, 27th, and then what I do is I usually will make a couple videos a day and schedule them up a bit ahead of time. It's just typically what I would be doing. So that is what I do and I'm going to post my video for today. There we go. At the same time, little live action learning here. For coal, for outreach, we want to send a minimum of 5,000 cold emails per day. We're going to scrape a list with Apollo or list kit or other software. We're going to center the cold emails around a video. So you know, I do xyz, I made a five minute video explaining more. Want me to send it over? This is a very important thing to do because a lot of people suck at cold email and they're basically just going like cold email. Do you want to get on a call with me when that doesn't actually work anymore? It didn't work well, you know, even at the start of cold email, but especially doesn't work now. So you, what you want to do is you want to either send them a video like that, I made a five minute video loom video explaining what I'm doing. Do you want to view it? And if they do and they are qualified, you know, or unqualified, then you start having your appointment setter keep going and going and going until they eventually get on a sales call with you and then it's just typical sales from there. Very, very important partnerships is the next one. So let's do send a minimum of 1500 cold emails per day trying to forge white label and referral partnerships. So for example, in my landing page business, who needs landing pages besides the e commerce stores themselves, the paid ad Facebook ad agencies that service them. If their ads or if their clients landing pages suck, their ads won't work and they will get fired. So it is in their interest to make sure the client has a great landing page. So what I did was I scraped a list of however many Facebook ad agencies and pitched them either a referral partnership or a white label partnership. The white label partnership was the most effective. And before long, and before long, months, not years, I had 77 white label partners paying me $5,000 per month for unlimited landing pages for their clients. You know, which was usually like four to six in reality. It says unlimited, but that's what it worked out to. So we need to do all four top of final traffic methods because each make the other ones more effective. And remember, we're trying to make a business here that's a million dollars in profit, not a million dollars in revenue. So take your profit margin and whatever, but if you do this stuff, you will get there. It's just a matter of time. The next thing we want to do is create lead magnets for every step of the service. So that is in the middle of the funnel right here. So something right here. And the reason why, because a lot of people heard of the term lead magnets. Some people might even have one. But why is there so many here? And why do you need so many if you want to do a million dollars per year? So I made some diagrams over here. So here is like an example of a, you know, hypothetical YouTube agency. Let's just say there's a lot of different steps and a lot of different objections and hurdles and obstacles or whatever you want to call it for someone having a YouTube channel for their business. So how do they set up their camera and lighting? How do they make good titles? They need to know how to make thumbnails. SEO, you know, what does this even mean? These numbers? How do I make a good script? I can't think of any ideas. Whatever variations of these, these are all problems that have to be overcome. And you know, you or this YouTube agency owner is the expert. They know how to solve all of these problems. So what they need to do is make a lead magnet to solve every single problem here. So they know how to do every single thing they know how to set up their camera, make good titles, thumbnails, scripts, ideas, everything that comes with it. Because when this happens, you know, it becomes very natural for them to just say, okay, I might as well hire this guy then, because he already, he clearly knows or this girl versus what a lot of people will do. And what happens when you just make one lead magnet is you solve one problem, in this case the camera and the lighting problem, but the other problems still exist. And if they still exist, you know, they're not thankful to you. They're not saying, wow, Matt, thank you for helping me set up my camera and lighting. They're wondering who can help them with all the other problems. Probably don't even know or care about the fact that I helped them set up with this problem. So that's just why we need to do this. And they're just going to look for someone else. So that is why we need to have so many lead magnets. So whatever you are selling, there is going to be a lot of steps or problems or things that need to be done. You need to make a lead magnet going over every single one of these things and completely solving each of these problems. Problems do not hold anything back. Most of the time people don't even want to know what to do or to do it themselves. They just want to feel confident that you know how to do it. And if you can convince them of that, they will hire you. If not, or let's go to a new line, if your lead magnet is basic, they will assume you and your knowledge slash skills are basic and won't hire you. So it's very, very important because a lot of people will say I'm going to give them half of the information and they're going to have to pay for the other half. And that's not actually how it works. They're just never going to hear from them again. So what did I do? So let's go to the example. So I had that landing page CRO agency. So the different categories were, I think I had nine or 12. Let's just do nine here because I swapped them out over time. So site speed above the fold, which is the area like the top section that's available or visible. Like if you went to a website on your phone and you know, whatever contents of like visible on the screen without you scrolling down, that's considered the above the fold. So offers copywriting, design, hero images, headlines, AB testing, analytics. So that was what? That's nine right there. I had a few more. Buyer psychology. What Were my other ones was not that long ago, but long enough where I can't just pop them up from memory. But this is an example of 10 different ones. So you'd have a lead magnet to solve each and every one of these problems. So in a thousand X leads, for example, like my business I'm doing now, like these are the lead magnets. So there's just a high level training, there's a newsletter, there's lead magnets, prospecting partnerships, offers standards and culture, productivity, cold emails, conversion mechanisms, content and paid ads. So like basically if you take this diagram, like those are the main parts. So I have a lead magnet for every one of those parts and that's just kind of how it works. So let's go to the next one. Let's get rid of this M here and let's get rid of the circle. The next one is the email flows. So this is a very important one. Email flows. We want to have two separate types of email flows. So the first is what I call the 60 minute email flows. And the other ones is a 60 day email flows. So in the first 60 minutes after downloading the lead magnet, we want them to receive four emails. We want them to receive the lead magnet delivery email, what problems we solve email, why these problems need to be solved and how we solve these problems. If that seems like a lot in 60 minutes, that is because it is, but it is. You know, we need to make sure they know what we do. Them being annoyed or unsubscribing is far better than them not knowing what we do and not remembering us. Very important. And if you are worried about them unsubscribing or being annoying, I would advise you just to grow up. And that's kind of my thoughts on the matter. From basically minute 61 to day 30, we want to send them one email per day answering a specific FAQ objection, etc. So hopefully that makes sense. So let's go through an example of that. So example. So with the first one, 60 minute flow, what problems we solve. So our landing pages focus on the three most important elements. So offers site speed above the full design. So the offer. So that would be the what, what problems we solve. We'll just put that there. We'll just put what? Because you have a brain and you can just remember, you know, it stands for what problems we solve, not what. So the offer is the most important part. If the offer is great, they are much more likely to buy and I would. This is like a super simplified version, the site speed is very important. Google did a study and for every one second you can reduce the load time conversion rate goes up by 8%. And finally the last one, the above the fold design is very important. It acts as your first impression because most of these people coming from paid ads have never heard of you before. First impressions are just as important online as they are in real life. So how we solve these problems, how we do over 200 landing pages per month for clients. We know what offers are working right now and will communicate and we'll kind of let you choose from a menu type thing which offer you want. We have our own edge computing server that's kind of like a. That sounds impressive to someone who has no idea what that is but it's not that impressive which will help. It will work and it is like good but it sounds a lot more impressive if you than someone who's done 10 minutes of research knows that they could just do that themselves. Help your landing page load in under 1 second as opposed to the typical 3 to 5 seconds everyone else has. We can prove it too. And we have designed over 1200 above the folds in the past eight months. And have run over 200 A B tests so we know what works. So like that is you know what we do or what problems we solve, why you need to solve them and how so 30 day flow. I'm only going to do a few here but you would have actually 30 emails so so the first one is why wouldn't you just do it yourself? Like that's a good one, a good objection and you can nail it like and just make them feel inadequate type thing is what it is right? Why are we different than xyz? Will this work for my brand? Will this work in my country? Like a lot of the time back then most of the business was in the United States but if you have a client in Singapore for example they'd be like well I believe this might work in the United States but will this work in the Singapore market or something kind of a common one. Will this work for my niche product? I would separate that from brand a little bit. Like I, I, I believe this would work for a supplement brand but is this going to work for you know, I sell furniture or something and even if you get to that I believe this will work for, you know, insert other home, you know, furniture company but will this work for me? People are kind of weird but if the it doesn't matter if the objection is logical or not. If it exists in their mind it is very real and it is your problem. So you basically go down the list and, you know, answer every single objection you can think of. And by the end of 30 days, hopefully there's just no more possible objections and you just close the deal type thing. So that is the email flows. The next thing we want to do is have our newsletter. So number five is the newsletter. The number. Okay, the top the two reasons most newsletters suck. Okay, I'm going to back up. The newsletter is one of the two most powerful tools you have to convert leads into actual clients, with the other one being long form YouTube videos. But you know, lead newsletters don't work for a lot of people. And the two reasons most newsletters suck don't work is because they are terrible. You know, just, they're terrible. Mostly focused on the agency, you know, not the clients. And just a waste of time. They are not sent frequently enough. So a lot of people will just like write their newsletter. This is what our agency update is like. Who gives? No one gives a single shit. They think of themselves and they care about themselves and what you can do for them. Your newsletter needs to be focused on value and useful, actionable stuff for the client and they can use. And you have to send it frequently. A lot of people will send it. You know, I'll ask them, you know, have a newsletter. Yep. How often you send it? Once a month or once a quarter? No, no, no. Absolutely not. So your newsletter needs to be full of actionable advice, be sent a minimum of three times per week. And again, if you're thinking that's a lot, there's a price to pay for everything in life. And if you want to make a million dollars per year and take home profit, you're gonna have to pay the price. This isn't, you know, some weird motivational video. This is actually what you need to do. So what I would do, and I'm gonna get a picture of the newsletter format that I recommend just because. Or we can go to. Actually this is my newsletter right now. So my newsletter is a summary of the newsletter, an actionable tip and then like some long form content, some cta, some case studies, and that's basically it. But this is a nice kind of duplicatable, how would you say? Like a duplicatable process that you can just keep doing over and over again. And that's what you want out of your newsletter. You need to. I'm just going to put this one in here and just pretend that it's there. This is the newsletter. So this doesn't Take an insane amount of time, but it's still very valuable and has a picture, it has an actionable tip and some of them I'll have basically like some links to go to if they want. That's a nice touch as well. But it's just one of those things. So that is what I do for the newsletter. I don't have an example of my newsletter at that last part or my agency anymore because it's not my property anymore. But that's just what I would do. So let's go to the next part. The next part is going to be all of this stuff in the bottom of the funnel. And I talked about newsletters and I singled that one out a bit. And this one would be like the long form content. But what about the rest of the stuff? So usually I refer to this as conversion mechanisms. So the main types of conversion mechanisms you can do are webinars, VSLs, live workshops, newsletters, community group appointment, setter content and then unique mechanisms. So that could be if you have something that's like super unique to your company, then you could do that too. I'm going to throw in paid products as well. So the purpose of these cert, like if we think about this as the top of the funnel, the middle of the funnel and we kind of like a lot of people don't have any of these. So. And then wonder why they're not getting any clients. Because, you know, it just kind of stops here, right? Like you might have your email flows in your lead magnets, you might have people in your ConvertKit or your CRM, but there's a couple problems. A lot of the time you don't know if they're qualified or not because a lot of the time your, your paid ad landing page will only ask, you know, answer their email. So if my email was Matthew or matt123mail.com and I submitted it, you know, I'm on the email flows. That's a start. But you don't really know anything about, you know, if I'm qualified or not. You can't tell like my company revenue or my company or if I'm likely to become a client just by my email address like that. And most people won't use their company email address. So what you want to do here is you want to essentially you'd want to have all of these eventually, but you'd want to start with one. You're always going to have one that makes the most sense in my opinion. So for the most cases, like let's separate it into two parts. You're almost always going to have a newsletter and an appointment setter and content like those are just kind of going to be par for the course. But you're going to, you know, be able to choose or you're going to have to choose the most important conversion mechanism for yourself between products, webinars, live workshops and communities and unique mechanisms. So let's go back to our document. So let's do these conversion mechanisms solve two purposes. The first one is they collect more information and enrich your data. So let's say I put mat 1, 2, 3 here and I submitted it and I go to the thank you page which is for the group. Now to do the thank you page here I'd have to sign up. Okay, I'd have to sign up with a different one. I'm going on my other screen here. Just bear with me for a sec. Going on the other screen. So 2908 is my code. But now see I only asked for the email here. But now to get into the actual group they have to give me more information. You know, what is my website. So I have, you know, use your business email doesn't always work but makes it more clear that they should be using it. Fake websites will lead to being denied. What is your monthly revenue? So a thousand x leads. My email is matt at a thousand x leads and then join the group. So this right here is automatically going to be synced to my CRM. So now I have, you know, now it's the best of both worlds. I get their opt in and add to the email list for cheap because the more form fields you have, especially from paid ads, the you know, more expensive your cost per lead is. But I also get their information on there. So the first thing to for your conversion mechanism is they essentially push them further down the funnel and help you get that information to determine if they're qualified or not when you wouldn't have had it otherwise. And the second thing they do is, you know, they give more value and push them further down the funnel. So what that means is you get a certain amount of value from the lead magnet and the email flows, but not really anything compared to the value you get from being in a community or visiting a live workshop or a webinar or stuff like that. So you just give them more value and that is going to basically help them determine if they're qualified or not. So if they join your community, they join your live workshop and they just say this is for me. Then they're going to Book a call on their own type thing. So let's go to an example of this. So let's go. Let's copy and paste this. So let's also bold this. So seven so I did 100 webflow landing page templates for $97. Good value. I had a webinar top five things you need. I think it was. It wasn't top five things. It was top. Was top eight things and then top 12 things. But we'll just put. Yeah, okay, we'll do it. We'll do it. Top eight things your landing page needs to convert at 4% or more from cold traffic. Same same as my course. So my webinar or my yeah webinar really sold my course pretty well. VSL's top three things offer above the fold and site speed. So for live workshops. Oops. Every Tuesday at 12pm East I would design or redesign a landing page live on the workshop. Usually 100 to 300 people would be there and I could show my skills. Five times per week. Newsletter about E commerce in general, not just landing pages because there's only so many. So much you can write about with landing pages Vetted group for e Commerce owners over 500k per year in revenue. I would ask for screenshot proof appointment setter. Just I had a few appointment setters at various times and I had a script for them to follow. I made three unlisted YouTube videos per day about landing pages and CRO and sent them as part of my newsletter. Not sure if this was a good idea slash better than having them public, but it is what it is for unique mechanism. I did not have one time so I didn't have one at that time. Oops. This is number six, not number seven. So that is the bottom of the funnel conversion mechanisms and that's what's going to help you make sales. Basically get people or get phone calls at the very minimum. Not really get sales but determine who's qualified and who's not and book more calls. So the next thing you want to have is the sales call here. So sales call. You'd want to break it up into three parts or phases. The first part is the introduction plus information gathering is what I call it 5 minutes. The next is the screen share presentation 7 to 10 minutes and then the objections questions close which will be I guess that is going to be 15 to 18 minutes. This is kind of determining or this is kind of a 30 minute call because this equals 30 minutes. If it was 45 or an hour it might. You could probably just Elongate them. But that's what you want. You need to have all of these parts and you need to really practice. So it kind of, you have, you know, hit these kind of time frames so you get all of the information you need in the first five minutes. You screen share a presentation and then you do objections, questions, close, etc. So very, very important that you have it because a lot of people won't have a set screen share presentation. The screen share presentation should, you know, answer you know what, why, how, you know, preemptively overcome objections. You know how this will change their business. So let's go back up a bit. You know, what are you trying to do? This is what I would do for a sales presentation. If you know, you need one. How is this normally done? Why will we succeed when others fail? How will this change their business or life? You know, what are the risks? How much does it cost? How long will it take? How will we measure results? Like if you just answer these questions, you're going to be just fine. So objections, What caused them to book a call? What do they want to have happen by the end of the call? You know, why, you know, why do they need to solve this problem type of thing. So kind of, you know, don't really need an example here. Like that's basically what we would do. But let's do an example anyways. Let's do an example specifically for the screen share presentation part. So we are trying to create landing pages that convert at 4% from Facebook ads to lower your paid ad cost per acquisition. You know, that's what we're trying to do here. Most people have, most people run traffic to their product page which is inferior to landing pages in terms of conversion rate. The only real exceptions are for jewelry, clothing and those types of super high skew visual focused products. We will succeed because of our emphasis on the following on the offer above the fold and site speed. Most people have atrocious site speed. No real offer and they're above the fold is incoherent. If you get a 4% conversion rate, you will get a lower CPA. This will make you more profitable and you can scale your ad spend to higher levels. That's, that's good enough for them. Trust me, the risks. So not every landing page will perform better. But if ours doesn't beat whatever you are currently using in a 30 day A B test, we will give you a full refund. It costs 2500 for one page or three or 5000 if you choose three. We will make one of each type of landing page, sales page, listicle, advertorial. If you don't know what those are, just types of e commerce landing pages. The first draft of each page will be done within seven business days. 95% of our customers have their page live within 14 days of payment. We will measure results using convert.com and Facebook ad Manager and Google Analytics. Like if you just did this, like that would be a very good screen share sales presentation. The next thing you want to have is kind of your follow up, your appointment setting, all of that kind of stuff, very, very important. So I'm going to do you know, follow up CRM. I'm going to kind of combine these here. Even though they're separate things but for this purpose, just so we don't have to take up more space, let's combine them. So what you want to do is you know many people are interested but not interested enough to book a call, a reach out from your appointment setter can book get them to take the leap. You know once sales calls are complete, 90% plus of people are not going to buy right away or on the call. We need to follow up until they do. So what you'd want to do here is in marketing, well in the context of agency B2B services you want to follow up for 12 weeks at twice per week and if they don't convert you can recycle them to marketing. So your newsletter content, retargeting ads, emails, etc. You know with the caveat of you know this is not true in enterprise, you know, Fortune 500, you know, huge companies where the sales cycle is definitely longer than 12 weeks but just some important information to know. What you want to do is have 24 pre made templates where your appointment setter can essentially select them from your CRM or copy and paste them and then keep to keep following up very efficiently. So what might this might look like? So let's do an example of the 24 templates here. Well I'm not going to make 24 here but you kind of get the picture. So 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 20. So there we go. So the first one, the first follow up would be you know, the immediate follow up with all the next steps plus how to buy. And this is kind of the, this would be the appointment center but this would be the sales one. The next one would be the initial check in one day after then we wanted to go to case study number one. Then we want to go to Our val or sorry, what I do here is usually the value stack, then case study number one, value stack item number one, you know, more in depth. Then we go case study 2 and then we're just going to keep going like that and you get the picture. I hope so. This is why case studies and proof are pretty important. If you don't have them, you know, don't worry, you'll get them eventually. You don't need to, you know, not be in business because you don't have case studies. Like it's kind of a common thing. Get psyoped into believing you can't even do anything just because you don't have a case study like relax so then just keep going all the way down. That's kind of the follow up flow I would use for the appointment appointments that are flow similar to the same thing with the exception of, you know, instead of following it up with next steps and how to buy these would be more of the situation where like you would tell them and introduce yourself or try to get on a call. So appointment setting is done there. So let's go to the next one because so like this is to get a million dollar per year profit business. We've done a lot of stuff, we've done the appointment setting, we've done the sales call, we've done conversion mechanisms, we've done newsletter, we have done the examples for the email flow, we have done lead magnets, we have done top of funnel and we have done our offers. So for the last two I really want to go specifically into cold email like this. Well essentially cold email but you'd use the same script for your DMs. And I want to do white label and referral partnerships because we've covered them before. But these are something that kind of deserve their own, their own spot here. The number one problem with cold email is most people send about 0.1% of the volume they need to succeed. You will not succeed without sending hundreds of thousands of cold emails. So you know, I used to get one call per 1500 emails and close, you know, 20, 25%. That is 6000 cold emails per client. A lot of people will send 50 and come to the conclusion it doesn't work. You know it's true. Focus your cold email around a video or some piece of value. Don't just go for the call. Scrape a list from Apollo and make sure you clean it with million verifier. If not they will bounce and bounced. Bouncing bounced emails burns your deliverability and makes it more likely your Emails will go to spam. So let's go here. So let's go what I did for mine because cold email is cold email and you know with cold email the following things are true. They did not ask to be emailed. They do not know who you are 99% of the time they are likely not even looking for what you do and they do not trust you. Because of this you really need to lead with value, preferably in a video as it shows your face, voice, etc. So what I did is this and simple is always better. 75 words or less as as few words as you can possibly do to make sure like to make it so it makes sense and is effective. You know, hey there name I make landing pages to help e commerce brands increase their paid ad conversion rate and you know, lower their cpa. We helped X brand to get Y results. We do over 200 landing pages per month. I recorded a six minute video or you could say loom specifically going over the top eight things you need to do to make your landing page convert at 4% or more from cold traffic Facebook ads. Mind if I send it over Matt? Like something that simple. That wasn't my exact script but that's one that like that's all you need to do. You don't need to have a massive book that a lot of people will do. You know, kind of writing a an essay here where it's just not necessary. So 75 words, almost on the money. 74 words. Wow. It's almost like I did that before. So the next thing is going to be the partnerships. Specifically I'm going to specify white label referral partnerships. So a white label partnership is when the partner pays you directly and you are kind of like a subcontractor. Referral is when they refer their client to you. It's kind of obvious but just gonna do it. When you are trying to form forge these partnerships you need to focus on the following things. The first is how you will ensure you don't embarrass them. You know they you screw them over like that's going to look bad for their client. The second one is there needs to be a reason value that is better than just giving them a referral fee. And the third thing you need to focus on is give their clients free work to make it less risky for them to refer. You treat this the same as cold email scrape a list and send thousands and thousands of cold emails to potential partners. So for the example here, oops, put a period there. So my offer was you know, I focus on, I will be in business. Like, here are 1200 examples. Okay, I'm gonna actually break it down into this part first. Here are 1200 examples. Here are our reviews, here is our process. Here is a video about exactly how we would work together. And I did, you know, I'm not going to say the amount, but I gave them X amount and a contract. If I screw you over, you can keep. This wasn't a significant amount, but it looks a lot better than just saying refer clients to me. So for them, you know, I was focused on paid ad agencies. In addition to the referral fee. Like my landing pages would help their paid ads. This in turn would let them charge higher prices or it would, you know, reduce churn. That's what I mean. Can't you say I'm going to give you a referral fee. You got to spell it out for them. It's going to reduce churn. You're going to make more money this. And I always offered to make a mockup plan of a landing page for each of their clients with, you know, for free, without charge. You know, this made it easy for them to recommend me. Very nice. So These are the 10 things that you really need to do. If I wanted to create a million dollar profit business in 2024, like these are the 10 things that I would be thinking about. So we'd be thinking, let's go from the top again. We want to go the seven different offers for every level of the market, all four traffic sources, lead magnets for every step, email flows, newsletter conversion mechanisms, the sales call and presentation, the follow up and the appointment setting, the cold email and the white label. So that is really what the 1000x leads funnel is all about. I hope this video was helpful and I'll see you in the next one.