A brief, practical guide (YouTube transcript) listing seven quick, implementable strategies an agency can use within 24 hours to increase productivity, consistency, and client acquisition. The speaker opens with credentials (has grown multiple agencies and consults to ~450 agency owners) and then outlines seven tactics: (1) hourly Google Form + spreadsheet for employee accountability; (2) create custom ChatGPTs for recurring client tasks by uploading five examples; (3) block the first four hours of the day for client acquisition activities; (4) collect 25 static image ads and convert them into editable Canva templates; (5) divide services into categories and generate ~20 FAQs per category to build a content plan; (6) recreate top thumbnails as editable Canva templates to speed video production; (7) build a repeatable, high-frequency newsletter template. The video emphasizes speed, consistency, and the 80/20 payoff of small operational changes.
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These are seven quick wins that you can do within 24 hours to grow your agency. And I'm qualified to speak on this because I've grown three agencies to over a million dollars with one of them being over eight figures. And about 450 agency owners pay me every single month to consult with them to help them grow. So I'm just gonna go through all of these one at a time and take what you like, discard the rest. If you want to do all of them, that's great. If you just want to do one or even zero of them, that's completely up to you as well. The first thing we want to do is you want to create a Google form and a spreadsheet. And we want to tell our employees that they must fill it out after every hour they work with a minimum of five good hours per day. So on the spreadsheet it should be, what did you do this hour? Like, what is the date and hour? So, for example, I'm recording this on October 15th, so it would be October 15th, hour one. And then what they did and how was their focus and all that kind of stuff. This will increase both productivity and accountability because a lot of office jobs, white collar employees, don't actually do anything. And if you don't see at least five form submissions per day, you're going to know that they're just screwing around and you shouldn't be hiring them, they shouldn't be working here. If they have a problem with that, that tells you all you need to know and just get a new employee, to be honest. The second thing is we want to go into ChatGPT and we want to create a custom GPT for every recurrent client task that we have. And we want to upload five examples of previous work. So if we were making an email flow for a home services business, we want to have five examples in a PDF of past email flows. We want to make our own GPT, call it Email Flow, GPT or whatever, upload them, and then we can automatically get at least 50% of the result that we need to just by doing that. Then we'll screw around with the prompts a little bit and have them in a document, and then we will basically be able to do the work faster, better and more consistent than any of our virtual assistants. And that's going to save us time, save us money, and get a much more consistent result. The third thing is we want to block off the first four hours of our day in our calendar. So if we start at 9am, we'd block off until 1pm or something of that nature. And in this time we want to focus on client acquisitions. So our paid ads, our content, our outreach, and our partnerships. If we don't do this, we simply are not going to have enough time and attention into growing and we're going to stagnate. And I wouldn't really worry about blocking off the first four hours of your day. Nothing bad will happen. It sounds a lot scarier than it is, and it's just one of those things that gives you the time you need to do acquisition, which is arguably the most important part of an agency. The fourth thing is we want to pay someone either externally or in house to go through ads library or scroll through the Instagram feed and get at least 25 static image ads that we want to pay someone on Fiverr to remake as templates so they're editable in Canva. This is a great way to do static image ads, and static image ads are great to test new concepts and if you find some winners, then you can make it with video ads. So when you have these 25 templates, you can launch new ads in seconds without hiring a designer. And you can always remake those winning ads anyway. The fifth is to divide your service into categories and come up with 20 FAQs to get a full content plan. What do I mean by that? If my YouTube agency was, or if my agency was a YouTube agency, the different categories, thumbnails, editing, scripts, titles, descriptions, analytics, speaking on camera, your microphone, your lighting, all of that kind of stuff. And basically we'll have all of these into different categories. So I just listed them all. And then what we'll do is come up with 20 or so FAQs for each category, and that will be a great content plan for us that we can use to make LinkedIn posts, Twitter, Instagram, even video ideas. So for example, what are the what color scheme is the best for thumbnails? Are lighter thumbnails better or darker thumbnails? You know, what should I be putting in my thumbnails? Like, should I have text in my thumbnails? Like, all of that kind of stuff is worthy of a post all on its own. And that kind of posting, answering these FAQs like that is what actually gets you clients, as opposed to just engagement farming Number six is to pay someone to go through the top thumbnails in your niche, maybe your competitors, maybe other ones, basically remake them so that the elements of those thumbnails are editable in Canva, similar to the ad templates. So we'll have like a stripe screenshot thing. We'll have like a chart, we'll have the arrow, we'll have all of that kind of stuff, the backgrounds. And this will make it very easy for you to make thumbnails yourself every day in Canva without having to wait for an editor. And the reason that you'd want to do this is that these YouTube videos that you're making are the most important part for your agency. And we don't want to have any delays that will ruin our momentum and our consistency. When you have those thumbnail templates, you're going to be able to basically do it yourself in five seconds and still get 80% of the results. The seventh and final thing is we want to create a newsletter template that is inherently interesting to our target audience. So for mine, I have like an actionable tip, the best links of the week for legion, links to my content, a long form section, and that kind of stuff. And we want to make it inherently interesting and the same every time so we can just duplicate it and reuse it over and over and over and over. We want to make it easy on ourselves to pump out five to seven newsletters per week. And this is kind of necessary if you're going to try to do that. Then you could just even get your employees sub in an actual tip sub in the links, and then you can write the long form content yourself. And then they can schedule. It takes 5, 10 minutes every time you send, and it's just a great way to do it. So these are seven quick agency wins that you can do within 24 hours. You could probably do all of these within 24 hours, to be honest. And it's just going to move the needle for your agency. Kind of like the 8020 rule where it doesn't take that much time or effort, but you get a meaningful result. Thanks for watching.
