THIS Could Be The Most Important Part of Your Lead Gen Funnel

Hey, there it is, Matt here. And this video is going to be about email flows, what to do, why you need to do it, and then how to do it. And the email flow is a very, very important part of the lead generation process. Because this isn't E commerce where you basically have an ad, someone clicks it, it's a $50 product, they just put their credit card in and check out and it shipped to their home. We're selling high priced B2B services and no one on earth sees an ad, clicks on it, fills out a form, clicks on a stripe link and checks out for $7,000 a month for Facebook ads without talking to someone or vetting them. It's just not the same thing. And treating it as such is going to make you lead to failure, basically. So the reason that the email flows are so important is because without them it would just be kind of something like this where you run an ad to a lead magnet and then it just stops. And this is obviously not conducive to success here. They're just going to get a bunch of lead magnet downloads, but they're just going to download the lead magnet and never really hear or think about us again. So if we have this stuff becomes more like a complete bridge from the top all the way to the middle, nurtured, sent to different ways to qualify them at the bottom through content, through web, maybe a webinar. And then we're going to quickly find out who's qualified and who's not based on the information they give us on the forms. And just them self qualifying like this is for me unqualified, might buy like a digital product or something qualified, might do something else, you know, go to the sales call, buy some services or whatever. So that is really the part they play in the overall process. Basically we're going to have content or the ad to a landing page. The landing page is going to promise a lead magnet or an offer. To get that, they're going to have to fill out their information and submit the form. And when they submit the form, if we set it up correctly, which is not very hard, they will be automatically added to an email flow. The sequence of emails that we want to do is something like this, where we have a four email flow and it's going to send the lead magnet or offer their promise and then put I therefore immediately. So whenever they do that, they're just going to get that in their inbox, they're going to open it and take a look one hour later, which I have a one here. We're going to send them another email. What problems we solve. So for a thousand X leads, which is my company, what problems we solve? Number one, you don't get enough traffic. Number two, you don't capture enough leads. Number three, all of your clients come from referrals. And number four, you have no way of monetizing unqualified leads. That's how simply this email should be. And if you can't sum up what you do like that, simply I don't have a script or anything. Probably aren't clear enough on what you do. The second thing is we want to have an email of why we solve these problems because that will bridge the gap. Like, okay, those are problems, I guess, but why? So if we take, you know, all of our clients come for referrals, why is that a problem? Number one, you're not really in control of it. You're relying on other people to build your business for you. Number two, it's going to be hard or impossible to scale or grow the business like that. And number three, the lead flow is just not going to be predictable or stable enough for you to feel comfortable investing in better employees or ads or that kind of stuff. You should be able to explain it that simply. And then number three, how do we solve these problems? We help you build a full lead generation funnel with four ways to drive traffic at the top, a bunch of lead magnets and email flows to capture nurture leads, a bunch of ways to qualify and convert the leads to sales calls, help you set up your website, optimize your sales process and help you come up with your offers. And that's how we do this. Easy. So let's go through it. The next thing we're going to want to do is a 30 email flow. And that's going to be one email per day for 30 days. So here I have, you know, this email sends after 24 hours and then 48 hours and then 72 hours and then on day four, day five, day six, day seven, day eight, day nine, and then if we kept going all the way to day 30, if we Zoom out, we'll be able to see down there, day 30. We'll just make it like a nice arrow here or something. There we go. And in these email, in these emails, we want to follow like something of this format. We want to answer an faq, we want to tell them how we can help them. And then we want to basically have a PS+ content section. And I'll go that later. So the purpose of this part of the Email flow is to kind of brainstorm the top 30 objections or reasons people have not to buy or FAQs. However you want to frame that and basically send them a short email every day addressing and overcoming these. And when we do that, eventually we're going to overcome all the potential objections and then they're going to book a call. And that's essentially the basis of Legion. So what I did here and what you should do for your business is come up with your 30 most important frequently asked questions and solve them. So number one is a thousand x leads just another course? No, it has its course content which is a bunch of videos, but you also get an exact plan. You also get three live calls per week. You also get networking with the community and you get one on one feedback. So it's far more than just a course. Why should I trust you? Well, I've done this three times. I've built and scaled and sold three agencies and using basically this exact strategy. So I know it works for me and I know it works for all of these case studies and wins and reviews inside. You can check them up on our site. If you're so good, why are you teaching people to do this instead of doing it yourself? Well, I am doing it myself. I have a crypto agency now, but also I have a non compete clause that ends on July 2026 because it was three years and started on July 3, 2023. So I can't make another agency of this type. Will this work in my country? Yes. Human nature is human nature. We have clients in 35 countries. Will this work in my niche? Same thing. We have clients in 120 niches and haven't found one that doesn't work yet. Is this for beginners or just for. Or is this for beginners or only for advanced people? It's set up with the notion that you have 0 of it completed, but it is better if you are advanced and at least have a functioning business. Couldn't I just do this myself? Based on your YouTube you could, but it'll take years instead of four months if you hire me to do it. What is the success rate? We measure success rate on percentage of people who build it all and that's 72%. You know, if you don't want to be in the 28%, just keep working. Do you have any success stories? Yep, case studies on the website. What if I need one on one help? Are there calls? Yep, three live calls per week that you do. So you get the picture and the email flows are going to look something like this where we have the faq, very simple. There's a threshold and it's different for every person, I'm sure, but there's a threshold where it's just too much text, where they just don't even read it. We want to avoid that and just answer the faq. You don't need some crazy preamble or some fluff. Just answer the faq. Have a How I can help you section. So if you have a funded web3 or crypto startup and you need help bringing it to market, book a call with us or contact us on Twitter. And then PS make sure you download our 144 page training on how to scale your crypto or web3 startup. So that's an example of the answer FAQ how it can help PS plus content email flows are just so important in this process and if you don't have them, and if you don't have them exactly like I have, it could be okay. But if you're going to redo them or set them up the first time, just do exactly what I described here. So important for getting clients. I hope this was helpful and I will see you in the next one.