Use This YouTube Strategy To Print Clients For Your Agency

Hey everybody. This is a YouTube training for agency owners. And YouTube is one of the most important channels for agency owners in 2025 and beyond because it is the only channel where they can see your face, hear your voice and spend a lot of time with you, so to speak, even if it's not live in person. And the more time they spend with you, so to speak, the more they'll trust you and the more likely they are to book a call and ultimately buy from you. So if you don't know who I am, my name is Matt. And all we do on this channel is talk about how to scale an agency to millions of dollars per year. Don't really talk about anything else. All of the stuff that we do talk about on this channel would apply to other businesses, not just an agency. But that is really what we focus on about here. So right at the top, oops, I've seem to have missed one of my things here, or seem to have deleted it by accident. Let's flip that because we have OCD. YouTube is at the top of the funnel to drive traffic. It's at the middle of the funnel to basically capture and nurture leads. And it is at the bottom of the funnel. We're just going to put it like right here. Even after they purchase from you, they're going to consume your YouTube videos, get more bought in, be less likely to churn, and so on. And it's one of the only things that takes place at multiple parts of the funnel. So we really need to make sure we nail it. So in this video I'm going to go over a few different things and none of them really have to do with like the exact things you should say, you know, how to edit your videos and all that kind of stuff. It's more of a strategy, so to speak. I'm going to talk about the goal of YouTube. I'm going to talk about the value of getting your one ideal customer avatar, so to speak, the types of videos that get the most clicks and then how you would actually go and create these things in kind of a time efficient way. Because I know agency owners are very busy. So the first thing we need to do is go through a brainstorming period. What I will do is I'll schedule about 30 minutes per day to think of ideas and those are going to be the biggest problems that my icp, my ideal customer profile faces. So for me, as an example, that's for agency owners that are, you know, 500k to 5 million per year. And that's exactly who I'm brainstorming these ideas for. It's very important that we have a specific person in mind or specific audience in mind before we even come up with the ideas. Because if I just said agency owners, for example, that's going to be a lot different videos, a lot different topics, a lot different tone and editing style. Then I'm going to teach you to build an agency to 10k per month. It's just not the same thing. And when we have this ideal customer profile locked in before the video starts, we're able to attract the proper audience. I sell my program Scalia agency to agency owners, 500k to 5 million per year. If I just started making how to rip 10k per month videos, like that's not going to attract the proper audience that could actually buy from me. It actually might get a lot more views than my videos do get, but they're not going to be the right views and not all views are created equal. The second thing that you keep in mind here is that when you create content like this, it resonates with the audience more. It's not general agency content, it's agency content that is specific to their problems. So this problem here, how do I make YouTube videos that actually get me clients? Is a pretty big problem. And then it also acts as a form of social proof in and of itself in the sense that if you know that, if you even know to make these videos, for example, it kind of implies that you've been there before and you actually understand and you've been in your target audience before. And that's, in my opinion, a far greater form of social proof than case studies and screenshots than reviews. It's a form of social proof where like, you've been there before. He obviously or she obviously knows what we're talking about. So when we find this ICP and we understand this, we want to have a list of a hundred good problems basically, and then bullet points for each of the outlines. So I have something here because I usually will go out for a walk for 30 minutes per day and do this on my Apple notes. So like some of the ideas just to give you, like make sure that we are both on the same page here. How to hire a players for your agency. That is what you need at the 500k to $5 million per year range, isn't it? How to get out of sales as an agency owner. How to get out of operations without client work falling off a cliff. What to do if your pipeline's mess and you need clients now, how to build a $1 million per year agency. It's borderline. The most useful ways to use AI as a high level agency owner, not a beginner, how to make your agency employees more effective, best place to focus your time, how to dial in your pricing, the benefits of niching down. If you want to sell your agency, what should you do? If you're working 12 hours per day and burnt out, you know, what should you do? Who should you hire and when? 5 objectives to scale past 3 million per year you kind of get are agencies a good use of time? Like, is that a good leverage opportunity? And what are the ways to scale my agency? So you kind of see what I'm going for there. Where none of those are videos, ideas for, you know, the actual person who's just trying to start an agency or is someone Even at like 5, 10k a month, those people might still watch the videos and they're welcome to. But that's not really what we're going for in terms of client acquisition. So you think of these good ideas, bullet points for each paper, Apple notes, notion, whatever, doesn't matter. And then when you do this, we really need to kind of understand the intention behind it. So the intention behind a hundred good ideas, there's one, there's two, there's three, there's four, and there's five intentions or good reasons to do this. So the first is for the algorithm and that has to do with what we'll call audience matching here. So if you post 20 videos in a row for agency owners between 500k and 5 million per year, YouTube is very, very sure the 21st and the 22nd and the 23rd video is going to be for that exact target audience themselves. And therefore they're going to push your content to that target audience. If you see one of my good friends over here who's done a better job of this than me, Nick Sarayev, where basically everything he does is AI automation, pretty much the same format, same thumbnails. YouTube is very, very sure that his next video is going to be about AI automation and it pushes him very well. Another guy I've seen do this is this guy recently where he's grown very fast on YouTube and he's posting three times per week maybe, and it's just all about N8N and AI agents. Like it's a very good example too about this audience matching on the flip side, and I'm guilty of this to some degree, but there's people who are far more guilty about this than me. If you jump around between videos like one is for tech, another is for science, then a vlog, then back to tech, then, you know, a day in the life or a trip, and then the podcast style YouTube. Absolutely. Or like the algorithm does not know what you do, has no idea what's going to come next, and cannot confidently push your content to the right audience in a consistent matter. Because remember, YouTube makes money when people stay on the platform and watch ads. So it wants to serve the right content to the right users. And this doing this kind of messes that all up for you. The second reason is kind of easy to understand. It has to do with expectations. Except like you're. This video you're watching right now. Agency owners, 500k to 5 million per year. Like if you go on my channel, you're going to expect that after a while and people subscribe to you for that. If they come to your channel and they just don't see that kind of video, they're going to be very disappointed. They're not going to come back the next time they're going to unsubscribe. So we want to obviously keep in the same kind of videos for the right audience to meet expectations. The next is what we're going to call binge consumption here. That's one of the best things that can happen to you. If all your videos are for the same target audience. They all hit. They're going to watch one video after another. And that is very good for the algorithm, obviously showing that they want to watch your videos, but it's also good to kind of chain nurture them. Watch a bingeable watchable series of videos that is one of the most powerful things you can do to actually book calls. Google came out with this new thing that people on average need to spend seven hours of time with you in 2025 to trust you. I don't really believe stuff like that. I don't know how you could possibly know. If anybody would know, it would be Google. But I think the concept is obvious and common sense. The more time someone spends with you, the more likely they are to buy. The next one is association. So we want to own that keyword for our niche. For example, if you think of N8N or AI agents, you probably think of this guy by now. Or if you think of AI automation, you think of my friend Nick. What I would want to be doing is if someone thinks of the word agency, they think of my channel like that's what you really want to get doing. And the last one is building Your authority. Obviously when you have these videos, you demonstrate credibility or you build credibility, demonstrate expertise, and you can kind of just go for it. So basically this is not going to be a technical video how to do it, it's going to be why you need to do it. And that all cumulates with a very, very strong repurposing content strategy. So not only will you get the right videos and you know, have your YouTube popping off, but you can use AI to repurpose this, that take care of all, all of your complete other content strategy. So very you start with the hundred good ideas, then you can turn those ideas into YouTube titles and hire them for thumbnails. You'll make bullet points in kind of a Miro or a Gamma doc. This is Miro here. You might make slides in Gamma or Google Slides or whatever you really want to use. You'd script the intro because that's very, very important. And then you would just casually talk over the Miro and the Gamma, just like I'm doing right now. This is an example of this strategy in action. Then you'd take this basically transcript or you take screenshots or whatever you want to do and you'd upload them to Poppy AI here. So Poppy AI or Claude projects or whatever tool you want doesn't really matter that much. I like to use Poppy. You may have a content repurposing board. It's very easy to just put, get a virtual assistant using SOPs to basically go like this. You know, put the content in here, put some criteria in here, connect the two and say, okay, now let's repurpose this content, et cetera. So we go back here, we can turn one video, especially one like this, into five to 10 short tweets and post them in Hype Fury as a recurrent post. That will ensure that they just keep getting posted over and over and over again. So if you see mine here, I have a bunch of recurrent posts. I don't know if you can see that, but I have hundreds of recurrent posts in here. You could also do that and get one to two long form posts per video. And also you could cross post these to carousels on LinkedIn and Instagram, long form on Facebook and just make sure you have long valuable content. Very easy to turn a video into a newsletter for ConvertKit or Beehive or whatever platform you use for your newsletter. And if you do it, you can also turn one video into five to ten short form script ideas, kind of similar to the short tweets. Then you can get an editor for that and then you can get someone to post so with your VAs. So when you basically take the time to do this, 30 minutes per day, you get the right video ideas and you get the bullet points and you basically make the video. You're going to benefit from the algorithm expectations, binge consumption, you know, association with your keyword, and then build that authority and then you can very easily repurpose this to all of this kind of stuff as well as internal employee training if you'd like. So what you can do is use this exact Strategy to get YouTube and other content that actually hits and actually makes people want to work with you. So you'd have all of this up here, you'd have your newsletter, you'd have your short form video, even lead magnets to some degree, you might need a few of them, but you can really just do this and get your funnel perfectly, you know, content strategy in just three to six hours per week. Hope this was valuable and I'll see you in the next one.