Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Ever wonder about the impact of backlinks on your SEO?

10 Jun 2024 · 1 min

Watch on YouTube

0:57

In this concise explanatory video, Melanie Gorman clarifies the distinction between high-quality and low-quality backlinks and their role in SEO. She describes high-quality backlinks as links from well-known, authoritative sites that confer strong reputation and are costly and difficult to acquire. Low-quality backlinks originate from brand‑new or less reputable sites, are easier to obtain, and may appear more organic. Gorman advises that an effective SEO strategy should incorporate a balanced mix of both backlink types, after evaluating the offering and authority of the linking site.

Chapters

What's the difference between a high-quality and a low-quality backlink? This is a fantastic question. Backlinks are really, in an SEO project, one of the most critical elements to get because it's like getting reputation from another site. So think of it like another website saying, I believe in the authority of this brand or this website. So high-quality backlinks are coming from websites that are well-known, authoritative, and they are known in the industry as giving really good information to the public. Low-quality backlinks can come from a brand new website, which is really only a reflection of the reputation not fully being built yet, or it can come from not very good websites. So you want to understand before you actually go out and try to build backlinks what the site is offering you. High quality is best and is the most expensive and the hardest to get, and low quality is often easier and a little bit more organic. So you want ultimately a mix of both.