Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Thinking of using video to showcase your therapy practice?

21 Jun 2024 · 1 min

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0:48

In this instructional segment, the speaker encourages therapists to use video as a marketing tool for their practice. The advice centers on three practical steps: first, conduct keyword research to understand what potential clients are searching for; second, produce a large volume of video content; and third, leverage SEO platforms like TubeBuddy and vidIQ along with AI tools that can generate and optimize video descriptions from transcripts. The speaker highlights how AI can streamline the workflow by turning existing content into searchable video metadata, making the process efficient and scalable for therapists.

Chapters

So you want to use video to tell clients about your therapy practice? First of all, congratulations. That's a great thing to do. There's an SEO tool called TubeBuddy, and there's another one called vidIQ. There's also AI tools that will allow you to upload your videos and then use AI to help optimize the description that you're going to put on places like YouTube. So AI is a great thing to use with video because you've actually already created the content by doing something like this. You're just using the transcript and then you're using an AI tool to optimize it. So there's a lot of different ways you can optimize video. First thing you want to do is your keyword research so that you know in video format people are searching for these topics you're talking about. Once you have that on board, then you can film lots and lots of videos. It's super easy, and then you can use AI to help optimize it.