Melanie Gorman shows how to keep Google traffic steady: publish regularly on topics people actually search for, in plain language without jargon. Fresh content across many subjects builds broader indexing and more stable organic traffic than chasing single trends.
Chapters
Stabilizing your SEO performance is a skill you want to work on if you're interested in getting regular traffic to your website from places like Google. Here's what you need to know. Your website is going to get more traffic from Google if you're regularly publishing new content. You want to write regular articles and publish as often as possible. And those topics that you write about need to be topics that your audience is organically and naturally looking for. Avoid professional jargon and talk like a human being to people. That's a really critical step. Stabilizing SEO comes down to having an ongoing regular conversation with Google, and you do that by publishing on a regular basis. Over time, that will create enough content for Google to give you traffic for many different topics, as opposed to getting traffic for just one thing that dies off when it stops being popular.