This is a YouTube video titled "2 Parts To Lead Generation 🥃🎯 #shorts" created on August 2, 2023, featuring a single speaker, Jessica Braithwaite, discussing strategies for improving lead generation by first optimizing existing resources before expanding the lead pool. The content is authoritative and instructional in nature, aimed at marketing or sales audiences.
So there are going to be two parts that I'm going to get into as we look at, you know, getting more leads. One is going to be, where can we be more effective with what we already have? And then the second part is going to be, how can I expand what I already have? Now, most people go to expand before they're effective with what they actually have. So imagine like, I have a cup here of water. Normally I have one handy. Imagine I have a cup of water, and that's your lead pool. Most people just want to pour more in and pour more in and pour more in and pour more in. But when there are holes.
