This is a YouTube video titled "3 tips to improve your messaging [Part 1]" containing authoritative content published on October 25, 2023. The video provides advice on how to tailor messaging effectively by focusing on the specific desires and problems of the target audience, using examples related to fitness coaching. The content is instructional and aimed at improving communication strategies.
Three tips to improve your messaging if you are thinking of working with somebody and you want to have messaging that speaks to them, think about what they are thinking about as the problem. So how are you speaking into the things that they are desiring to either have or desiring to no longer have? Meaning? Let's say if you're a fitness coach rather than I help women feel more confident in their bodies or men feel more confident in their bodies. Like what do you specifically do? Right. I help women meet their fitness goals with 20 minute workouts or I show men how to have a social life and a fitness routine. Do you see how I'm getting really into specifics here of the thing that somebody is likely thinking about that they're keeping? Like that's keeping them up at night. Like if only this happened then I would be blank. That's a sentence I would write down if I were you. If only I had this then I would be happier.
