This is a YouTube video titled "3 tips to improve your messaging [Part 3]" containing a monologue or talk from October 27, 2023. The speaker discusses the importance of clear positioning and expertise in messaging, using an analogy about being a specialist in a foreign country to emphasize the value of focused communication for gaining trust and investment.
If you are talking about too many different things, they're not clear in how they can work with you. And this is what I'll leave you with because I gotta go get my workout in. If you are struggling and you are, you're injured, let's just say I use the example, I have an ATV out here, okay? You're driving an atv, you're in a foreign country. Maybe you're here in Mexico, where I live. You're in Mexico, you're driving an atv, you get in an accident and you smash your face. And you don't know the language, you don't know the territory. It's all new for you. Are you going to want to go to a general doctor or are you going to want to go to the person that's like, I am a smash face specialist? Because the truth is, when somebody is going to invest and give you their hard earned pesos, revenue dollars, whatever it is, they're going to give that to you to help them. It's an exchange. They want to feel confident that you are an expert in what you do. If you're talking about too many things, you are not being clearly positioned as an expert.
