This is a YouTube video titled "3 tips to improve your messaging [Part 2]" containing authoritative content focused on marketing and messaging strategies. The speaker discusses the importance of clear and specific messaging, niching, using effective headlines, and understanding the ideal client through profiling and onboarding surveys. The content is instructional and aimed at helping viewers improve their marketing effectiveness.
Okay, number two, be clear and specific. And you hear like the term niching and all that. I'm not even going to say that you actually have to niche, but your messaging has to be clear and specific. Your messaging gets to be more niched. Let's say you're thinking about working on your fitness goals and you see fitness posts after fitness posts after fitness post after fitness post. What's actually going to get you to stop scrolling or open an email? Specificity? Okay, I coach. Four, use of headlines in marketing and messaging. How to have a headline where people actually open the email. So, so look at not just who you can help. Because if you're like me, you're like, well, I could help this person and I could help this person and I could help this person. Don't look at who you could help. Look at who you best serve and look at who a majority of your clients are. Profile them. Why do they come to you? If you're not doing an onboarding survey, do an onboarding survey. You're welcome. An onboarding survey is going to be so important in your effective messaging. Why? Because that's your ideal client.
