LinkedIn gets overlooked by professionals who could build real opportunities there. Success requires three things: brand, volume, and visibility. Your LinkedIn audience isn't your Instagram audience, so treat them differently.
People are definitely sleeping on LinkedIn, and I think the most important thing is brand, is volume and visibility. So how are you being seen in all the places? And you might have different avatars, you might have different people for different offers and different platforms. My LinkedIn potential customer is very different than my Instagram, but it's still important that I'm in that spot. And so yeah, you're definitely sleeping on LinkedIn if you're not leveraging that platform.
