This is a YouTube video titled "Brand voice" containing a monologue by Conor Ryan discussing his approach to Instagram captions and brand positioning, emphasizing authenticity and showing reasons rather than just telling. The content is from November 14, 2023, and is part of a channel featuring authoritative content and interviews.
Like, I literally. Part of my brand has become that I like to use words, right? Because Instagram started trending in the direction of these sassy two sentence or two word even captions. And that's not me. And so rather than me trying to do that, I literally will just say, I'm screw the algorithm. Like, so I think you could be like, I'm a pretty simple man of little words, or, I don't need fluff, or I don't, you know, need this, or I know you're all busy. I'm gonna keep it. I think just acknowledging it can bring a lot of power to it. I mean, anything that you guys want to put out there, it's all about, I'll use this word over and over and over. Positioning and just positioning it as a. Like, hey, I know I'm supposed to do this, but I'm doing that. Or, hey, this is why I'm doing this. One of the best things that I learned when I was a teacher was you don't just tell them why, you show them the reason.
