Content Is Not A Marketing Strategy
15 Sept 2026 · 0 min
0:19
In this brief excerpt, Melissa Dlugolecki points out that most social media agencies only deliver top‑of‑funnel content and do not handle funnel management. She notes she has never seen an agency that combines both services, describing it as confusing to manage both. Despite this, she expresses strong passion for the idea that marketers need to move beyond just top‑of‑funnel content and see the entire funnel through to conversion.
