Define Yourself By What You're NOT
7 Sept 2026 · 1 min
0:42
In this short segment, Melissa Dlugolecki advises that personal branding and marketing can be clarified by stating what you are not, rather than only describing what you are. By taking a strong, negative stance, you create a clear, differentiated position that instantly signals to your audience what to expect. She illustrates the approach with two concrete examples: a marketing business that positions itself as "no paid ads – all organic" and a health‑coaching practice that says "no fad diets, no calorie counting." She notes that such contrarian positioning often challenges popular practices and can ruffle feathers, but it helps potential clients quickly understand the unique value proposition.
