This is a YouTube video titled "Going to paid ads too quickly is a BIG MISTAKE" containing authoritative content from June 10, 2024. The speaker discusses common pitfalls businesses face when rushing into paid advertising without having a proven product, clear messaging, or proper systems in place to handle growth effectively.
One of the biggest mistakes I see is going to paid ads. Too quickly, people jump in to paid ads thinking, this is what I need to grow. This is going to be what takes my business to the next level. But here's the problem with that. Number one, the industry of paid advertising is always changing. Number two, if you don't have a proven product offer systems testimonial, you could drive as much traffic there. But if it converts and that product suite isn't dialed in, it could actually hurt your business. Number three, if you don't have clear messaging, you can put all the money into paid ads. But if your messaging isn't so dialed in because you know exactly what your person is thinking, your paid advertising will not stand out anyways. Fourth, if you don't have the systems in place to absorb and to scale, you don't have your onboarding automated, you don't have the confirmation, the checkout pages. Like you don't have all these things automated and systemized, you're not going to be able to handle what could come in through paid ads.
