Melissa Dlugolecki customizes every talk based on the audience in front of her, weaving in references to other speakers like Fraser and Colton to create a seamless experience. She treats each presentation like a live training session, not a script she repeats.
It was a lot of fun. The interesting thing is, for me, if you see me speak, it is never the same thing twice. Like, I— one, I treat it like a classroom. It feels more like training. Two, I gauge what the audience really is interested in, needs. Three, I'll play off of the other speakers and try and make connections. And I didn't even know them before this, right? And so I was working off of what Fraser did. I was working off of what Colton did and just making it all work together because Colton got up right before me and was talking about paid ads, and here I am coming up all organic. And so it's like, how do you make it all make sense together so that the person, the audience, isn't confused?
