Melissa Dlugolecki says women coaches lose clients by using vague language like "feel empowered" or "manifest your dream life." Prospects search for solutions to concrete problems, not abstract ones. Match your bio to what they actually say they need.
I've worked with so many women empowerment coaches and they're like, I help women feel more empowered and manifest their dream life. Mm-hmm. And like the person doesn't understand what that is, you know, like they're looking at the symptoms, not the root cause. And many times messaging people go right to the root cause, right? To feel more empowered, right? To understand like energetic, sure, root cause, but their potential customer isn't even speaking that. Instead of going to the root cause, what should they speak on? Symptoms.
