A marketer explains how they built systems to stop losing leads, which they call burning money. Early on they couldn't afford leaks, so they engineered bulletproof processes. Now they use these systems with clients to increase revenue.
Now the really cool thing about my story is that I grew from nothing. I didn't have a big following, I didn't have a big brand, I couldn't afford to leak leads. So I, from the very beginning, dialed in bulletproof systems, marketing, messaging, and branding, 'cause I couldn't afford to leak leads. Now I work with top names in the industry, right? Obviously I'm working with Daniel, I work with a lot of other top names in the industry. I work with all these names, and then when I take my systems and what I do here, what I'm gonna show you guys, and I plug it in, they make a lot more money. 'Cause they could actually afford to have, to leak some leads. But who wants to light money on fire?
