This is a YouTube video titled "Make Marketing Easy! ππ #shorts" containing authoritative marketing advice from August 23, 2023. The content provides tips on generating marketing content ideas by focusing on sales objections and new client experiences, aimed at helping viewers overcome marketing ruts.
All right. The best places to get inspiration for your marketing content is not scrolling. It's not looking at competitors, it's not getting into black holes of Instagram. It's actually looking within your own network in two places. One, what are the biggest sales objections that you're getting? Like, what is stopping somebody from buying? Because that is going to be something that probably there needs to be more education around or you want to speak to your ideal client, anyone that you're in a conversation with, around working with you. And if they have an objection, well, they are the mold of your ideal client. So look there, write those things down and create content around that. Secondly, is going to be your newer clients. Why your newer clients? Well, they're going to be the most relatable to your potential clients. So what are the wins your new clients are getting? What are the questions they're asking? What are the things you're teaching them? Share that with your audience. Like share the things that you're teaching because that is going to be what really resonates and lands with the potential people that you can support. So save this. When you're in a marketing rut and you don't know what to put out there and share it, do all the things.