Melissa DlugoleckiCoach empowering consultants to scale without ads

Most People Don't Understand What Brand Actually Is

10 Jun 2026 · 0 min

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In this brief segment, the speaker defines a brand as the way people experience and associate you when you’re not present, using the example of being the go‑to person for a solution. The definition emphasizes perception and reputation, noting that a strong brand makes others think of you first for a particular need. The speaker also points out that branding differs between product‑based and service‑based contexts, and stresses that how you are described in your professional sphere constitutes your personal brand.

What is brand? The way that I define it is how people experience you and what they associate you with. So if you're not in the room and somebody's talking about something and they say, "You gotta talk to Nick on that," then you've built your brand for that. It becomes like the go-to for like a solution and an experience too, you know? And it'll look a little bit different if it's product-based or service-based, right? I always say like how you're described when you're not in the room is going to be, in a professional sense, your brand.