Social Media Is The Rent Of 2026
4 Sept 2026 · 0 min
0:19
In this brief segment, Melissa Dlugolecki emphasizes that maintaining a presence on social media and investing in online brand building is a long‑term commitment for businesses. She frames the cost of paid social media as the "rent" of 2026, arguing that companies must allocate budget to online space just as they would for physical office space. The message is a warning that businesses refusing to pay for social media are ignoring a fundamental expense required for modern operations.
