The Brand Mistake Everyone Makes Too Early
2 Sept 2026 · 0 min
0:12
In this brief segment, Melissa Dlugolecki argues that effective brand building requires first establishing strong brand power by being known for a single, focused niche. She cautions against trying to cover many topics or go "wide" too early, emphasizing that a brand can only expand its scope after it has solidified its reputation within one lane.
