The Real Reason Your Launch Didn't Hit
16 Sept 2026 · 0 min
0:13
In this excerpt, Melissa Dlugolecki emphasizes that most launch failures are not caused by a lack of effort or deficiencies in the product or service itself. Instead, she argues that the primary culprits are poor positioning, ineffective messaging, and sub‑optimal sales‑funnel design. She frames these factors as the true levers to pull for a successful market launch.
