The real reason your launch didn't hit
13 Jun 2026 · 0 min
0:12
Melissa Dlugolecki says failed launches usually aren't about effort or product quality. The real culprits are positioning, messaging, and how your sales funnel is set up.
Melissa Dlugolecki says failed launches usually aren't about effort or product quality. The real culprits are positioning, messaging, and how your sales funnel is set up.
One of the things that I am very passionate about is that it's not an effort issue. It's usually not a product or a service issue. It's a positioning, a messaging, and a sales funnel optimization issue.
