Melissa uses a water bottle analogy to explain why businesses fail at scaling. If your bottle has leaks, adding more water doesn't help. Fix the problems first, then focus on growth.
Hey, what's up you guys? My name is Melissa and I have been on a mission supporting thousands of people to build and scale their online businesses as well. What I have found is that so many people are worried about more. So if you've ever felt like I need more followers, I need more leads, I need more social media content, I need more this, I need more that good news, I'm here to tell you that you do not need more. See, the problem is so often imagine this water bottle is like your business, right? And what most people do is they want to pour more in, they want to pour more in, they want to pour more in. But if you holes, yours is going to be leaking out, right? It might be a slow leak, it might be like slowly exhausting you or it could actually be like pouring out, spilling out. And so what I've committed the last six years to doing is to helping people close the holes in their business.
