Melissa Dlugolecki ranks marketing tactics from useless to essential. Virality and hashtags don't convert to customers. Paid ads without an optimized funnel just waste money. What actually works: clear messaging and a solid backend funnel that turns leads into sales.
Going viral. C. It's fun. It can feel good, but it's not going to lead to customers. It's not going to really have a deepened relationship. I think depth over width and virality is width. Paid ads. C. I think people run to them way too quickly. They don't have an optimized funnel. So you're basically paying to pour more in and then it just leaks out. So you're ultimately lighting money on fire and their messaging sucks. So now instead of just being confusing to your organic audience, you're confusing to a cold audience. Logo and fonts. I'm gonna go with D. I don't think anyone has hired me, even running a marketing agency called The Brand Lab. I don't think anyone has hired me for our logo and fonts. I think it's how people experience you. What problems do you solve? What are you associated with? How consistent are you? How visible are you? The logo and the fonts are vehicles that can bring your brand to life. Hashtags. Are we still talking about hashtags? I just pulled a Trump. Are we still talking about hashtags? Uh, we're gonna go F tier. Uh, just let it go. We're not using hashtags. Let it not grow for you. My favorites, the S tiers, messaging. I mean, that's your whole funnel. And then the backend, that is where people are so quickly leaving money on the table.
