Melissa DlugoleckiCoach empowering consultants to scale without ads

You Already Have A Funnel

25 Aug 2026 · 1 min

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0:31

In this brief monologue, Melissa Dlugolecki explains that many businesses already possess a marketing funnel without realizing it. She uses the metaphor of a sign on a door to illustrate the top‑of‑funnel (TOF) stage, citing Facebook/Meta and Instagram as common “signs” that attract attention. She then describes the straightforward path from that initial sign (discovery) to a payment point (conversion), emphasizing that the funnel is simply the sequence from being seen to being paid. The talk is informal, instructional, and aims to demystify funnel concepts for beginners.

And the funny thing is, is that I didn't even know that I was talking about funnels when I was talking about funnels. Facebook ads and Meta. Okay, so that's a sign on the door. Instagram. Okay, signs on the door. This is what we call top of funnel. So if you have a sign on the door where people can find you, and then you have a place where they can pay and hire you, the path from your sign to payment is your funnel. It's that simple.