Melissa DlugoleckiCoach empowering consultants to scale without ads

Your Pricing Is Losing Your Clients

25 Jul 2026 · 0 min

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0:25

In this brief segment, Melissa Dlugolecki advises that a $350 price point is likely too high for a lead‑magnet offering, noting that once a price exceeds about $100 prospects start to hesitate. She emphasizes the need for testing price points and suggests a strategy: offer the first five clients a heavily discounted, shorter (30‑minute) session instead of a full hour, and if they later engage in one‑on‑one work, credit the amount they paid toward that future service. The advice centers on lowering the entry barrier and using discounted trials to convert leads into paying clients.

$350 is a little bit of a high jump for a lead magnet to pay. Once we get over $100, to be honest, they think about it more. So, however, everything is testing, so your audience could be more primed for this. What you could do is do the first 5 at a highly discounted, and maybe instead of an hour, it's 30 minutes. Now, if they choose to work with you one-on-one, you credit whatever they paid into the one-on-one.