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The Anchoring Effect Steve Jobs introducing iPad1

Name: The Anchoring Effect Steve Jobs introducing iPad1
Uploaded: 2020-11-26T20:06:38+00:00
Duration: 1 min 34 s
Channel: Maichel
Description: This is a short transcript excerpt from a YouTube video titled "The Anchoring Effect Steve Jobs introducing iPad1," showing Steve Jobs framing the…

26 Nov 2020 · 2 min

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1:34

This is a short transcript excerpt from a YouTube video titled "The Anchoring Effect Steve Jobs introducing iPad1," showing Steve Jobs framing the expected price for the iPad (pundits predicted ~ $999) and announcing the actual starting price of $499, emphasizing affordability and meeting aggressive cost targets.

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$499

$999

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An amazing product, tremendous breadth. What should we price it at? Well, if you listen to the pundits, we're going to price it under $1,000, which is code for $9.99. When we set out to develop the iPad, we not only had very ambitious technical goals and user interface goals, but we had a very aggressive price goal because we want to put this in the hands of lots of people. And just like we were able to meet or exceed our technical goals, we have met our cost goals. And I am thrilled to announce to you that the iPad pricing starts not at 999, but at just $499.499dol. At $499, a lot of people can afford an iPad.