Breaking Taboos: The Power of Community with Emma Bates & Morgane Leten

Welcome to beyond the Cycle, the podcast that's here to help you take control of your hormonal health and feel good every day. No matter where you are in life. Whether you're thinking about quitting the pill, navigating a regular cycle, have no cycle at all, or transitioning into menopause, this is the perfect place for honest conversations and expert insights.

We're almost being like overstimulated with offers of friendship and not the tools to actually form the friendship. We don't know how to make friends a lot of the time anymore, so.

Get ready for some real talk. This is beyond the cycle. Today we'll explore the importance of discussing taboo subjects and creating a safe community where questions and topics like these can be discussed without any fear or judging. Who better to guide us than Emma Bates, co founder and CEO of dm, a platform that feels like asking questions in a girl's bathroom at 1am it's safe, judgment, free and full of honest advice. And we have Morgan Leighton, founder and CEO of Good Woman. Welcome.

Hello.

Hi, Emma.

Dm, a platform with a great tagline.

I love it.

How did you come up with the idea?

The original idea came after I had to take the morning after pill for the first time. This was ages ago now, but I kept coming back to this experience online where I was like, why does searching for answers feel so in direct contrast to the real world information sharing and that I have experienced in group chats, over dinner parties, all of that sort of experience. And it just felt like searching. The Internet felt very lonely and I wanted to think about how you could create digital environments and products that felt a little bit safer to ask those questions. Ask questions that are often difficult to Google right now, where you're looking for validation as well as the facts. And that's really what DM offers is it's a search engine, but it has a community layer so you can always learn from others. It becomes more personalized the more that you use it and it's. Yeah, it's really fun to see what people use it for.

Did you find that community vibe in the girls bathroom at 1am every now and then?

I mean, I think most people have. Yes, yes.

So it was a place when you were younger where you could ask. So you had those places where you could go.

No, I don't think I did when I was younger. I think that that's more just the vibe that we were trying to get people to picture rather than a literal interpretation. Okay. Yeah, makes sense.

So how did the experiences like the experience you just talked about with the morning after pill, how did they shape your vision for building the community online, where people can connect deeply online and offline?

I think there are a couple of things that we wanted to capture in the experience, that being one, a feeling of like, no judgment. And we spent a really, really long time building up the community culture to enable that environment to exist at scale. And I think that when people think about the word community culture or the sort of term community culture, it feels a bit fluffy and not really that important. But actually it's like everything. If you look at platforms of scale, say, take a Reddit and you see the culture that exists there, which is actually quite terrifying to a lot of women, that really impacts both how much people post there, what they feel comfortable sharing, and sort of everything in between. And so we put a really concerted effort into cultivating that, whether it be from technical moderation, manual moderators. We have ambassadors called Oracle Ambassadors who reply to everyone in the platform and really wanted to make sure that that feeling of lack of judgment came through and that feeling of psychological safety that comes as a result of that.

Yeah, I wanted to ask those questions. So how, like, what practical steps did you take to ensure people feel safe and trust the platform? Is that through moderation or.

It's through a few things. One, there's the moderation side of it. So we have technical moderation, which basically picks up on various trigger words or sort of bad quote unquote bad words, and prevents people from posting in the first place. The other is manual moderation. So we have not only our community team, but also these Oracle ambassadors that I mentioned who are volunteers within the community, and they basically make sure that everyone feels seen and heard and they can help us sort of scale that manual moderation without having to build out a team of thousands. We also have very strict community guidelines, which we. I think there's one thing writing community guidelines is another thing actually adhering to them. So things like making sure that even if you're discussing a more difficult topic, you're still abiding, by the way that we want you to talk about it and the way that you should phrase it, and also providing basically an understanding to people that there are going to be topics that do feel more uncomfortable. So we have, for example, a lot of conversations around eating disorders or mental health. And that's great, they should be able to discuss those things, but less about the ideation of, I don't know, an eating disorder and more about, like the recovery journey or seeking help and resources and Having that context in our moderation tools is incredibly important.

Where did you find the ambassadors or people who want to work who moderate those things? Out of curiosity.

They. A lot of them just from. They were avid users of the product. We also did tell people they could apply to be ambassadors, but most of them came from just using the app, and we invited them to be. That's great. Wow.

Is there a certain taboo or misconception in your field or your life that you feel like society needs to open up about?

Oh, my God. Everything.

You have five hours.

What do you. Where do you want me to start? I do think, yeah, I mean, a lot to do with the experiences of sort of like, underrepresented communities. As a woman, I can obviously speak more personally to that area of or that experience of life. I think that so many things we feel a lot of shame and stigma around, and that affects how we talk about them and if we talk about them at all. And really, just like, feeling less alone in your experiences as a human builds that confidence, builds so much confidence in other areas of your life. And that's one thing that we found with DM is people who utilize GM to search for answers and discover advice is that they actually report back feeling significantly more confident, not just in that area of life, but in everything. Okay, great.

So, Morgan, you started Good Woman with a similar vision around the same time, if I'm not mistaken. Yes. You created a supportive community around hormonal health. So it's a bit more specific. How did you.

What.

What drove you to create an online space where women can connect and ask questions?

Yeah, actually, the community came a bit later, but we found a good woman also from a personal experience. And I felt lost when I was diagnosed with pcos. And it's a bit similar with you, like, feeling lonely, confused. PCOS is a hormonal disorder, and at that time, I haven't heard about it. I didn't know what it was. Also, it was back in 2016. And, yeah, the medical system couldn't give me the answers. Also, when I was looking on Google, there is, like a lot of information, an overload of information. And that also makes me felt, like, really confused. But what can I trust here if you are looking for the answers? So I kept thinking about what if only we had a safe space for women to connect and share experience, maybe I wouldn't feel alone. And as the journey continued, I decided to take my health into my own hands. So I retrained and I learned a ton of stuff about my body. My hormones also How I could eat and move according to my cycle. So a whole world opened up to me, and I realized, like, probably that knowledge would also be beneficial for other women. And that's why we start first by educating women around topics such as menstrual health, nutrition, fertility, and so on. And so we start with those webinars, and we really created that aha moment for a lot of women. And from those webinars, we wanted to keep on having those conversations. So we started to build that community that also, like, came really organically, and that's really nice. And only later we added the products.

Okay, yeah. So in that community, you can chat as well. You can ask questions. Is it as similar. Does it work with moderators or who do. Who do you chat with? When you use the Good Woman platform?

Today, when you go to Good Woman, you can chat with experts. And it's like in a personal, safe environment. We started with a Facebook group. We still have that private Facebook group, so people can still interact with each other. But then you see, certainly in the beginning, and it's interesting that you say that we have those good ambassadors and those moderators. It's true that in the beginning, I had to put a lot of energy in showing people that you can ask personal questions and also, like, always answering them so that they feel heard and seen. Because sometimes people feel not that comfortable to ask questions in public. We often get, like, more general questions in the private Facebook group, like, where can I find a good gynecologist? Why? Back in the days when we started with the Facebook group, I also got, like, a lot of DMs. Yeah, DMs. About, like, yeah, I'm trying to conceive, but my friend is also in the group, and I don't want her to know. Or I feel super insecure about my acne. I have breakouts, and, yeah, I just want to stay anonymous. So that's when we realized, like, okay, we need to build a kind of safe environment where people can get fast advice, where you don't need to wait for hours to get, like, an appointment. And also, certainly in our case, I think a lot of women, when they go, for example, to the gynecologist, they just have, like, 12 minutes. Yeah, they sitting there naked with their legs open, then they're not going to talk about the fact that they feel insecure because they have breakouts.

I had, like, a kind of a big health issue about four, four or five years ago when I left my last job. I was completely burned out to the point that I was experiencing the physical symptoms of stress and a lot of that was to do with my hormones. I'd been operating essentially on like adrenaline for years. And when I stopped working, I was like, I had like chronic acid reflux, my hair was falling out. I was, had like the worst period pain I've ever had. Like, I was like vomiting, like, it was so bad. And thankfully my mum, who is like super on top of everything to do with her health hormones, she was like, you're going to an endocrinologist. And I was like, what are you talking about? And so I went and they like figured everything out. But if I hadn't have had like my mum saying, hey, this sounds like it could be your hormones, I would have no idea. And from that point onwards, I've always, anytime a friend has had a similar experience, I'm like, might be worth getting your blood levels checked and like, just seeing if there's anything up there. And yeah, so I would say it can affect everything, but it's, it's really the education around it is so, so important.

I think also awareness, because when I think now about how I felt as a teenager, actually, I was not well, I didn't feel well. I had like a lot of mood swings. It had also like a huge impact on my relationship with myself, but also with my girlfriends or partners. And it's only later that you realize, like, okay, I wasn't aware, I didn't have the knowledge. And as soon as you are aware, you can start looking for solutions or advice. And I think that's, that's important. That for me, step one is always like knowledge or understanding. Like, okay, this is not normal. Because also for, for years or generations we have heard that it's normal that you have mood swings. It's part of being a woman. It's probably because you're going to have your period. But if your mood swings impacts your daily life so much, it is not normal anymore.

I think more, even, like, more than that is that I was put on the pill when I was like 15, 16 and I was on it for like eight years and I came off when I was, I don't know, like 24, 25, something like that. And I truly felt like a different person. And like my brain felt clearer. I felt like I was more myself. I didn't have mood swings like all the time and all these different things, you know, like when I was 16, that was like 15 plus years ago. There was zero education on like the impact of birth control, anything like that. And I just Think that even if you are, you should be able to make the choice to go on birth control, if that's what you want, of course. But you should also have all the information available to you about what it can do and what it can impact beyond just stopping your period or preventing pregnancy. And I think that that is just like, the awareness around that is so, so important, especially as, um, it's often used as like a band aid solution for other situation.

Like the, the only solution here, the pill. This is the only solution for like your acne.

And I'm like, have you been to a dermatologist? Like, or have like. Like, I know that it's very helpful. It can be very helpful for things like pcos and, and sort of illnesses or. I don't know what the right term is for that, but. Endometriosis. Yeah. Or. Yeah, there's anything specific conditions, but it's also kind of a band aid too. It's that we just don't have any research.

Yeah. Platforms like yours are great for people who, like me, are maybe a little bit more introverted, don't want to ask questions out in the public. Like, it's. You can tell it's much more approachable online. Is there a way for you to transfer those online connections into offline friendships or events or how do you make sure people still meet in real life?

I have a lot of opinions around why everyone. I don't think that everyone needs to be friends. I think that we.

No, you're right.

I just think that everyone is being forced into these environments where they're like, okay, well, you have to. Now you've met each other with the shared experience, you have to now be friends. And I actually think that we're discrediting the value of fleeting engagements that are. They don't make them less valuable to you in that moment. Sure, they might not be your best friend for 5 years, 10 years, 20 years to come, but it doesn't mean that exchange wasn't helpful. And that's kind of what we say with the idea of the energy of a girl's bathroom at 1 in the morning. For anyone that has been in a girl's bathroom at one in the morning, it's like people giving pep talks, they're giving out tampons, they're sharing advice with strangers. Everyone is drunk. And everyone is trying to support each other. And not to say that everyone in DM is drunk, but like, there is that environment. There is that environment where, where, where I just think that we're forcing all these like quite unnatural engagements that don't need to happen. And it's quite overwhelming. It's like I. The number of times I get asked to like be part of, hey, join this founder community or join this or join that, and I'm like, that's amazing if I didn't already have a network. But like, we're almost being like overstimulated with offers of friendship and not the tools to actually form the friendship. We don't know how to make friends a lot of the time anymore, certainly as adults and for us at least we do have IRL or in person community gatherings. They're called salons and they're hosted by various members of the community where they bring together their network or a network of people. But that's almost like secondary to us. It's not, you're not, it's not the end goal. No, it's not the end goal. You're not coming to DM to like necessarily make friends as number one. You might make friends over time if you engage with each other for a longer period of time. But actually what you're there to do is like get the resources to like put it into the real world and like learn about yourself, learn about how to form friendships, how to break up with friends, all of that sort of stuff. And yeah, I don't know, I just think that we're very overstimulated with this concept of like community and I don't think anyone really understands what it means.

Good Woman. Do you have in real life events?

Yeah, it's not our main goal, but I think it's important to bring that online community sometimes together in an offline event. And for me it was super nice to see the first time when we did something offline was after one year of Good Woman. It's funny to see that it was really good vibe because it was like minded people understanding each other, where they're going through. And then you heard really nice conversations. And I also heard people really making the beginning of a friendship at one of our events. And then it's like, okay, we can make a difference here also in friendship building and also, yeah, I think certainly later in stage it can be interesting to meet people that are more maybe aligned with what you think or your goals or where you want to go in life. I think maybe in Europe or Belgium it's different because a lot of people have their fixed group of friends for years. And then it's true that when you are older it's harder to make new friends because you never learned how to make friends. But then you come in a community where people think about the same as you.

Yes.

And that's really inspiring for me to see that people connect and feel good and. Yeah.

Feel good.

Yes. We had that conversation on the plane to New York as well. Like, the friends we made in secondary school aren't necessarily the friends that go with us through our 30s. Although society sometimes, or shows like friends kind of put that on us. Like, those are your friends. But there is. You can evolve as a person and your friendship group kind of evolves with that.

I think.

Yeah, yeah.

People come and go, I think in friendships and I didn't realize that a few years ago. Yeah, yeah. I think maybe in the US it's easier to like, realize that people come and go.

Yes.

No, I think it's the same everywhere. I think that it's a lot of like, obviously there's a huge loneliness epidemic, but I don't think that's because we don't have the opportunities to meet each other. I think it's because we don't get taught how to make friends because we've grown up in environments a lot. Certainly Gen Z have grown up with this idea of validation coming from people liking their pictures. And that sounds wrong, but it's actually very accurate. The number of posts that we have in DM being like, I know this sounds bad, but I sometimes post pictures and no one likes them. Like, does that mean that, like I'm not pretty or does that mean I'm not this? And I'm like, are you genuinely asking that question? Because like, I'm like 31, so I grew up not with that, like trained, like my brain trained in that way. And I think that that's really affecting how we connect with each other and how we seek to connect with each other. And so that's more what I mean when I say, like, obviously there is a huge loneliness epidemic, but I don't think it's for lack of there being communities. It's because we don't know how to form the connections and shared experiences when we are in those environments.

Okay. Wow, that's interesting. People asking that question. Yeah.

Wow.

Yeah. We have so many, like, how do I make friends? Like, it's one of our top class questions.

What are like three tips? How to make friends?

I think, oh my God. Fast fact. One of the biggest ones is honestly just, it's like being vulnerable. Like, stop, stop putting your, like, facade that you've cultivated online forward first. And it is like, that's what I think people can do with products like DM is, you can learn how to go that layer deeper because you feel confident to share your actual story with this like stranger on the Internet. And that even though that might not feel like you're building a sort of muscle, you really are. And that can then help you in those real world experiences. Okay, so, yeah, vulnerable, ready to make new friends.

Yeah.

So DM primarily focuses on women, girls and non binary people. Is there a specific reason for that choice?

A few reasons. One, the entire Internet was not built for them and the whole world in general was not built for them. And so we wanted to create a space that you could find answers to questions that, that had a huge sort of data gap on them in the real world. And the way that we can then index and use those conversations moving forward to help other people if they're searching for the same questions. So yeah, really it was, the need is greater for those communities. There's just such a huge lack of education and support and resourcing around everything from reproductive health to navigating gender dynamics in relationships and money questions, all sorts of things like that. And it's not just like there's so many statistics out there, but one of my favorites is that 70% of Google searches that start with the words is it normal? Pertain to female health questions. And 100% of Google searches that are gender tagged in the finance category are for women. So there's not a single Google search. Well, I don't know if it's true anymore, but as of two years ago, there was not a single Google search of people asking questions related to money that had four men at the end of it. Oh, wow. And so just those two facts alone, you can see how there is just such a greater need. And also search engines, if you want to get into the technical details of it, Google, for example, uses Boolean logic, which basically optimizes for shorter search queries to pull up more optimal results. So if you write less words, you get better search results. Research has shown that male searchers tend to write less words in their search queries, whereas female searchers write more words. Whether that be because we use more words or because we have to add more context to our searches, like gender tags for women, et cetera. And that means that our search results are actually less good. Yeah. And so they're less good and then there's less data in the world. So overall you're getting a worse experience on the whole. And so that was basically why we started targeting specifically those. Specifically those. And it's not to say that we do have men that use dm, but the need is greater for female non binary folks.

The driving force behind this podcast is Good Woman. Good Woman is your trusted source for hormonal health support, offering education, expert guidance and supplements. From day one, they've been more than just products. They've created a community where women can openly discuss personal and often taboo questions. We currently live in a time where communication is emphasized. We constantly encourage people to speak openly about their problems, but it's often easier said than done. Why do you think it's important to push for more open discussions? And why is it crucial to break taboos?

I don't know. I think there's just so many things that we pretend in society doesn't happen and that just doesn't help anyone. Men, women, like truly anyone. It doesn't help. So I don't know, like progress, I guess. Yeah, like make people feeling less bad about themselves. I think that's one of the hardest things to witness in DM is just because we do have a majority female community that utilize the product. Just like how people think so low, lowly of themselves or like so little of themselves. Probably the better description.

Yeah.

And it's really sad. So I think that. And a lot of the time the things that they're asking or thinking about themselves would be solved by just knowing that they're not the only person to think that way.

What do you want to add?

No, I think like you said, like, it's helping people not feeling bad. And I'm asking myself, when do you feel bad? It's when there is a lot of shame. And breaking taboos really help to break down that shame and confusion, confusion with women or people who are struggling with issues. And I think if you have those safe environments, again where you can ask your questions or seek advice without judgment or fear, then you are. I think you can make better informed decisions about your health, for example. So that's why for me, it's really important to keep on breaking those taboos.

And yeah, one thing that people don't correlate with the importance of breaking taboos or having access to things like abortion, for example, that are typically deemed these sort of like morally conscious choices is like the economy, like the economy actually performs better when people like show like understand more about themselves or have better solutions for their health. And I think there's like a statistic where it's like a hundred, like the US economy, it's like loses 170 billion or something like that from not having access to abortion. And I just think that there's so much that the whole society benefits economically as well as from a mental health perspective when people just stop pretending these things don't exist and stop pretending that like, I don't know, that like women need access to birth control or that people can. I'm trying to think of the best description but like just basically like if you, if everyone feels less shame around, like things that they feel shame around currently, like sex or sexuality or access to reproductive care, like the. Everyone benefits. It's not just, not just the women in society, like the whole of the economy gets better.

Yeah. So of course I had to take a moment and check out Ask the year myself and I asked the question, I asked I have severe mood swings the days before my periods period. Is this normal? So I'll read you the answer. So just for the listener so they can grasp the idea of the, of the platform. Hormonal changes during the menstrual cycle can cause a range of physical and emotional symptoms, including mood swings. These changes can also be influenced by external factors such as stress, diet and exercise. While it's normal to experience some mood change during this time, if they are severe and impacting your daily life, it may be a sign of a more serious condition such as premenstrual dysphoric disorder. It is important to track your symptoms and speak to a healthcare professional if they are significantly affecting your well being. There are also various coping mechanisms and treatments available to help manage severe mood swings during menstruation. Remember, your mental health is just as important as your physical health. It is always okay to ask and help, to ask for help and support. So that is not something Google can come up with.

Right.

I obviously think our DMAI is great, but the community answers are what make it really special. Great.

Okay, I'll check again.

Check again.

Is it not that the DM AI will also use data from the community?

Yes. So we can over time fill in data gaps from the conversations in the previous community discussions that have happened. So yeah, it sort of builds on itself.

I think it's an amazing answer. If you struggle with mood swings, it's a good answer to start from. Like, okay, this is not. If it's really severe, it is not normal. I can take action and maybe speak to people about it. And I think if you have these kinds of tools, it helps you to like, just give that extra push, like, okay, we can find a solution.

I do also think we're, we're all lucky. We live in societies where talking about periods. And talking about reproductive health is not that taboo anymore. Like, it's certainly some people feel uncomfortable, but that's more of a them problem rather than us problem. And I think that the. But like, if you look at countries around the world or cultures around the world where women are like not allowed to go to school when they're on their period, or they're like, they're excluded from society for very normal human things, they can't ask these questions in public. And that's what actually is my driver with DM is we have growing user bases in India, in Iraq, in Dubai, in Saudi Arabia. All these countries in which women a lot of the time are still deemed second class citizens, or at least their experiences are. And I think that. But being able to reach them with tools like a DM where they can ask those questions because they can't say it out loud is I think the most impact that we could have.

How did you make sure DM reached those regions or how does that work?

We didn't target them.

It just happened.

It just happened.

Wow.

Yeah. But I do think that we are obviously having this conversation in a very privileged environment. Definitely.

Yeah, of course.

Yeah.

Another really interesting question I saw online and that we asked dm, is it okay to ask my husband to contribute to the cost of birth control?

That's my favorite question.

Yes.

It's such a good question because it's something we don't think about until we see someone else ask that question. Then you're like, oh, of course it's not just me. It's a mutual responsibility.

So we asked DM actually more of a responsibility.

Responsibility.

We can't get pregnant every day of the month.

Yeah.

They could impregnate us though.

Every day, every hour.

Or they could impregnate someone, not just us. Good point.

So the answer DM told me is birth control is not just a women's issue. It's a shared responsibility between partners. It's important to have open and honest communication about birth control and the financial burden it may place on one of the partners. Asking your husband or partner to contribute to the cost is not only fair, but it also shows that you value their input and support in this aspect of your relationship. I love how nuanced DM is.

I know, that's great. It's trained on like women's conversations, so there's a lot of nuances.

Yeah. Do you ever face resistance from certain people when you created this platform?

We've had actual incels try and like send death threats and Whatnot.

Do you personally or. Oh wow.

Wow.

Yeah. How do you deal with that? I don't know. They can't do anything. It's fine.

Yeah.

I also grew up with a following. I've like had a follower since I was like 19. I feel like I've experienced every level of Internet harassment that you can. So I'm somewhat sensitized, like desensitized to it. Maybe it's a bigger deal than I'm letting on probably.

I think also when, when you feel that some. You always have people for and and against things. And that's the thing, the power of community. If you have like a strong community, you know why you are doing these things.

They also you like the times that we've had people be bad actors. Everyone will like comment on all their posts or like I don't know. It's quite funny.

Yeah.

And it's like this little mob.

You have your little. You have your gang behind you when.

They all support you.

Yeah, that's cool about communities.

Yeah.

Yeah.

What are the most common questions you receive on the platforms?

We got a lot of questions about like quitting the pill because a lot of women are scared to get a of the pull. So we help. There are also a lot of questions about if men have a cycle, what.

Do you say to them?

They do have a 24 hour cycle. Don't they have one?

They have one. So we also have a blog article about it. Yeah. So it's funny to have. And I think it's important to also not exclude men because we need to have them also in the conversation so that they also get a better understanding of us and themselves. So.

Yeah, yeah.

I, I actually once DM is a billion dollar company, multi billion dollar company. My next thing I want to focus on men and masculinity. I think that's a larger problem for women than, than anything else. It's like the rising like violence against women epidemic is not women's fault. So. Yeah, I just, I don't know. I completely agree. Men need to be more focused on.

They also struggle.

They also struggle. Like it's like the world is changing from how they were raised. And yes, men were raised far more entitled than women were. But it's like how are they. If they don't have the tools to adjust to that new environment, then the first port of call is to be defensive. And that's one of the largest problems.

Is that where you want to take the platform in the future?

No, no, no. This is a separate company.

O.

Or just not A company, I don't know, more like a non profit or something.

How about dm? What do you want to do in the future with dm? Where do you want to take it?

I want DM to become like a browser. Like I want it to be like your front door to the Internet and I don't know, maybe I'll build a computer, who knows, just for dm. Just for people who want a more DM outlook on technology in the world. Yeah.

Do you have similar ambitions with good women?

Of course with good women. We also have the products, but from day one we didn't even start with the products. We started by educating and providing support. And we always want to be more than products. And I think it's important that people get the support they deserve and the products they need. And yeah, I think having that combination is something I want to work further on and not just like launching new products without context or without the right information and the right support. Yeah.

Okay, we skipped over the most common questions on dm. No, I'm just very curious. I want to know what is the.

Most asked question I can give you. Generalized topics questions is a little harder, but anything. Reproductive health, sex, relationships and dating. Sexuality. Money. Money in the context of lifestyle. So like I'm moving in with my partner. How do we split finances? That kind of a question then. Yeah. Career and confidence. So that's kind of a lot, but a lot of it is stems back to confidence in some shape or form.

Okay, is there platforms like the M, is there an issue of potential misinformation or is that how do you deal with that?

It's hard to control like humans from sharing misinformation, but what you can do is create algorithms and community moderation that like at least minimizes it. I think that one thing we don't talk about a lot with, with misinformation and just in general sort of quote unquote, bad quality content is the way it's presented, like the actual UI of that content. So right now we have feed structures like everything looks equal because it's all stacked on top of each other. But what if you could visualize the data that you're consuming differently? What if you could see it in the context of a word cloud or you could see where this opinion or this piece of content sits in the grand scheme of the topic or the question. And that's what we're really excited about is more just less about trying to control what people share beyond what we are able to and more about how others can consume it and understand it.

But I think there's also a difference between when someone is asking advice and I think it's important to have, yeah, like information that is not misleading. But then you also have people sharing experiences and that can also be super helpful without having like misinformation. Just explaining like how your experience was, for example, at a gynecologist or how lost you felt or yeah. The answers that you were looking for. And the experiences are also super meaningful and worthful, I think, for people when they are looking for something. And then you have like more the information that is we love to use backed by science and that's why we work with experts. From day one, we are surrounded by experts such as midwives of nutritionists or gynecologists and so on. So for me, it's a difference in the kind of information you put out there.

Yes. Okay. Well, it's been a pleasure talking to you both. Thank you for letting us know your thoughts and experience. So thank you.

Emma and Morgan, thank you for having me.

Thank you.

Pleasure.

As we wrap up this episode on Taboos, we want to thank you, our listeners, for joining us in breaking the silence around these important topics. Don't forget to share this episode with your friends and your family. You can find a lot of additional information in the show notes or if you have any questions, feel free to reach out to the Good woman team@goodwoman.com in our next episode, we'll be diving into one of the biggest taboos of all. Sexual health. Yeah, we want to make sure our.

Moms have orgasms once in their life.

Bye.

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